Site Promotion: Get Users to Return Publicize Your eZine

In developing any business you must consider why customers come (or dont come) to your site, store, or office. What makes them pick you instead of your competitors? This is particularly important in the Internet environment. Sure, the market is massive but so is the competition. Thousands of sites provide business advice, shopping malls, games, travel services, marketing support, web tools, money- making schemes, etc., etc., etc

The standard approach to getting customers is promote, promote, promote. But what are you promoting? To generate a return from promotion you must offer something unique. You need to stand out from the crowd and your unique selling proposition must be articulated in your promotion. This could relate to the services or products you provide, guarantees offered, delivery mechanism used, auxiliary services provided, pricing or any attribute associated with your business. However, it must be unique, it is useless promoting cheap prices if everyone else is promoting the same. If everyone were offering cheap prices you would be better off promoting higher prices for better quality and service (as long as you do provide better quality and service).

To find your unique selling proposition, become a customer. Stand back and look at what is on offer. Think about whats of value to you as a customer. Identify the unique services or features that will make your offer different. Incorporate these into your business and tell the world.

This article is brought to you by courtesy and reprint permission of http://www.promotenewz as published by http://www.ientry.com

About the Author

The author David Morcom is the founder of BIZPEP Online. BIZPEP applies Internet-based models to assist business decision-making and improve performance. If you would like to learn more about BIZPEP Online services, referral or business opportunities.


morcom@powerup.com.au
http://www.powerup.com.au/~morcom