Submitting to Ezine Directories
| Category: E-zines: Promotion | Date: 2003-06-05 |
One of the most popular ways of promoting an ezine is submitting it to ezine directories. When you submit your ezine to directories you ensure that potential subscribers and advertisers can find you.
Submitting to ezine directories is hard work and requires a lot of time and effort. It is advisable to have all the required information ready before you begin the submission process. Following is the information usually required by most Ezine Directories during the submission process.
Category:
To submit to ezine directories you need to know the exact category in which your ezine fits. Submissions are evaluated and listed according to categories in most directories.
Description:
Most ezine directories would require a description of your ezine. It is advisable to keep this description short as most directories would not accept a description that is too long. Try to keep the description to a maximum of 100 characters.
While writing the description, try to avoid over-hyped words like "the best in the world" and "the most amazing". The reviewers of the directories usually regard such descriptions with disapproval. Instead, try to focus on the type of information your ezine offers and how the information would benefit the readers.
Write and rewrite the description so that it sounds crisp and well written. It would also be better to write it as if a third party is reviewing it. This would enhance the credibility of the description, and it would sound more authentic.
Key words:
It would be a good idea to come up with 10 to 15 key words related to your ezine to assist potential subscribers in searching for your ezine.
Ad rates:
Your ad rates would depend entirely on the amount of subscribers you have. It is not uncommon for ezines with 1000 subscribers to offer advertising at $2 an ad.
Typically there are four types of ezine ads: Top ad, Middle ad, Bottom Ad, Solo Ad.
1. Top ad is placed at the top most position in the ezine and is the most expensive.
2. Middle ad comes in the middle of the ezine and is priced lower than the top ad.
3. Bottom ad is placed right at the bottom and is priced the lowest.
4. Solo ad is a separate mailing dont to your list of subscribers with quite a long letter type ad. It would be priced the highest as compared to the ads that appear in the ezine. Not all ezines have a policy of accepting and running solo ads. If you decide to accept solo ads do try not to send out too many of them as it may upset your subscribers. After all they have subscribed to receive information in the form of
your ezine and not blatant advertising.
Ad guidelines:
A lot of ezine directories, which target at potential advertisers, would ask for detailed information about your advertising requirements. You might be required to give guidelines about the kind of ads you would accept for your ezine. For example you may have a policy of not accepting ads that depict offensive or pornographic material. You may also have a maximum word limit for ads.
Article submissions:
A lot of article writers also search ezine directories for ezines that accept articles. If you want free content emailed to you, you may want to state clearly that you accept article submissions. You would also need to give the email at which articles should be sent to you.
Tip: You may want to create a form on your web site for the purpose of accepting article submissions. This would increase the traffic of your web site and also enable you to check that the submissions is according to your requirements (by inserting validation codes in the form).
Article Submission Guide Lines:
You may ask for a specific format (text or word file) of articles and you may also specify a maximum or minimum word limit.
Tip: To increase your subscriber base you may state that you would only publish articles of your subscribers. In this way people who want o have their articles published in your ezine would first subscribe and then submit their articles.
Circulation:
This is the number of subscribers your ezine goes out to. The higher your subscriber base the more the advertisers would be willing to pay to advertise in your ezine. Some ezine directories do not list ezines, which have a subscriber base of less than 1000.
Archived issues:
A few reputable ezine directories strictly require that the archives of your ezine are present to accept your ezine listing. Hence it would be a good idea to start submitting to ezine directories when one or two issues of your ezine have already been published.
Publishing frequency:
How often is your ezine published? Possible publishing frequencies are daily, weekly, bi-weekly, monthly, bi-monthly etc.
URL:
The URL of your web site should be written in the following format: http://www.yoursite.com .If you archive your ezine on your web site, it would be better to give that URL here.
Subscribe address or URL:
Give the complete subscribe address or URL with your submission.
Contact email:
Give your contact name and email.
This summarises the information required by most ezine directories. If you prepare this information before directory submissions, your task would become comparatively easier and you would save time and effort.
About the author.
erum@biztalk4u.com
http://www.biztalk4u.com
Submitting to ezine directories is hard work and requires a lot of time and effort. It is advisable to have all the required information ready before you begin the submission process. Following is the information usually required by most Ezine Directories during the submission process.
Category:
To submit to ezine directories you need to know the exact category in which your ezine fits. Submissions are evaluated and listed according to categories in most directories.
Description:
Most ezine directories would require a description of your ezine. It is advisable to keep this description short as most directories would not accept a description that is too long. Try to keep the description to a maximum of 100 characters.
While writing the description, try to avoid over-hyped words like "the best in the world" and "the most amazing". The reviewers of the directories usually regard such descriptions with disapproval. Instead, try to focus on the type of information your ezine offers and how the information would benefit the readers.
Write and rewrite the description so that it sounds crisp and well written. It would also be better to write it as if a third party is reviewing it. This would enhance the credibility of the description, and it would sound more authentic.
Key words:
It would be a good idea to come up with 10 to 15 key words related to your ezine to assist potential subscribers in searching for your ezine.
Ad rates:
Your ad rates would depend entirely on the amount of subscribers you have. It is not uncommon for ezines with 1000 subscribers to offer advertising at $2 an ad.
Typically there are four types of ezine ads: Top ad, Middle ad, Bottom Ad, Solo Ad.
1. Top ad is placed at the top most position in the ezine and is the most expensive.
2. Middle ad comes in the middle of the ezine and is priced lower than the top ad.
3. Bottom ad is placed right at the bottom and is priced the lowest.
4. Solo ad is a separate mailing dont to your list of subscribers with quite a long letter type ad. It would be priced the highest as compared to the ads that appear in the ezine. Not all ezines have a policy of accepting and running solo ads. If you decide to accept solo ads do try not to send out too many of them as it may upset your subscribers. After all they have subscribed to receive information in the form of
your ezine and not blatant advertising.
Ad guidelines:
A lot of ezine directories, which target at potential advertisers, would ask for detailed information about your advertising requirements. You might be required to give guidelines about the kind of ads you would accept for your ezine. For example you may have a policy of not accepting ads that depict offensive or pornographic material. You may also have a maximum word limit for ads.
Article submissions:
A lot of article writers also search ezine directories for ezines that accept articles. If you want free content emailed to you, you may want to state clearly that you accept article submissions. You would also need to give the email at which articles should be sent to you.
Tip: You may want to create a form on your web site for the purpose of accepting article submissions. This would increase the traffic of your web site and also enable you to check that the submissions is according to your requirements (by inserting validation codes in the form).
Article Submission Guide Lines:
You may ask for a specific format (text or word file) of articles and you may also specify a maximum or minimum word limit.
Tip: To increase your subscriber base you may state that you would only publish articles of your subscribers. In this way people who want o have their articles published in your ezine would first subscribe and then submit their articles.
Circulation:
This is the number of subscribers your ezine goes out to. The higher your subscriber base the more the advertisers would be willing to pay to advertise in your ezine. Some ezine directories do not list ezines, which have a subscriber base of less than 1000.
Archived issues:
A few reputable ezine directories strictly require that the archives of your ezine are present to accept your ezine listing. Hence it would be a good idea to start submitting to ezine directories when one or two issues of your ezine have already been published.
Publishing frequency:
How often is your ezine published? Possible publishing frequencies are daily, weekly, bi-weekly, monthly, bi-monthly etc.
URL:
The URL of your web site should be written in the following format: http://www.yoursite.com .If you archive your ezine on your web site, it would be better to give that URL here.
Subscribe address or URL:
Give the complete subscribe address or URL with your submission.
Contact email:
Give your contact name and email.
This summarises the information required by most ezine directories. If you prepare this information before directory submissions, your task would become comparatively easier and you would save time and effort.
About the author.
erum@biztalk4u.com
http://www.biztalk4u.com
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