The Easiest Way to Build Credibility and Increase Long-Term Sales
| Category: E-zines: Promotion | Date: 2003-06-05 |
If youre looking for low-cost ways to promote your business (and arent we all?), I do hope youve considered publishing an e-mail newsletter, or "e-zine."
I began my "AKB MarCom Tips" e-zine three years ago, when Id just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just about everyone! And I wanted them to realize I really knew my stuff about writing compelling copy for Web sites, ads, brochures, etc. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients.
Well, its worked far better than Id imagined. Each year I gain tens of thousands of dollars in new business based on leads from my e-zine alone. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine.
Here are 5 darn good reasons why you shouldnt wait any longer:
1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products.
Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, "Show me, dont just tell me!") Youre avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
2. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, youre likely to attract more clients. And by sharing what you know well, youre saying, "Hey, I know my stuff! Im an expert! You should listen to me."
And dont be scared of the word "expert" -- you dont have to know EVERYTHING in the world about your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, youre likely an expert in your own right. If you’re still uncomfortable with that term, try on the word resource. Okay, feel better? ; )
3. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.
Imagine calling or writing each and every one of your clients and prospects every week! Nearly impossible to pull off, right? Well, an e-zine achieves the same goal - keeping you on their "radar screens" ... in an unobtrusive way. This makes them more likely to think of YOU - not your competition - when they need to hire someone who offers your services or products.
4. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.
If you write a good e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that 70s shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called viral marketing these days.
Most publishers begin with only a few dozen subscribers (their clients and associates). But after several months they can end up with thousands of readers on their list - thanks to viral marketing mixed with some promotional legwork.
5. An e-zine is CHEAP and EASY to publish - especially compared with a print newsletter.
If you were to produce and mail a snazzy-looking printed newsletter, you could easily spend thousands of dollars each year. But with an e-zine, theres no design involved (unless you want there to be), no printing, and no postage costs. That means its essentially FREE to put together and publish - it just takes a bit of your time. And you can make it as long or short as you’d like. (Some of the best e-zines I get feature only one tip per issue.)
READY TO GET STARTED?
Don’t jump into publishing just yet! Take the time to plan a *quality* publication from the start, and you’ll reap amazing results. There are dozens of Web sites that offer articles, reports, tutorials, and manuals on the subject of e-zines. Here are a few to get you started:
http://www.e-zinez.com
http://www.ezine-queen.com
http://www.ezine-universe.com
(c) 2001, Alexandria K. Brown
NOTE: Youre welcome to "reprint" this article online as long as it remains complete and unaltered (including the resource box at the end), and you send me a copy or link to your reprint at ali@ezine-queen.com. Thanks!
About the Author
Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine." She offers a biweekly newsletter called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic e-zine that builds customer trust. Subscribe now for FREE at http://www.ezine-queen.com.
email - ali@ezine-queen.com
url - http://www.ezine-queen.com
ali@ezine-queen.com
- http://www.ezine-queen.com
I began my "AKB MarCom Tips" e-zine three years ago, when Id just started my copywriting and marcom consulting business. I wanted an easy way to stay in touch with past associates, current clients, prospects ... just about everyone! And I wanted them to realize I really knew my stuff about writing compelling copy for Web sites, ads, brochures, etc. I wanted to be seen as an "expert" in their eyes, to encourage them to hire me and/or refer me to possible clients.
Well, its worked far better than Id imagined. Each year I gain tens of thousands of dollars in new business based on leads from my e-zine alone. And if you need to promote YOUR business (and/or yourself) to others, I highly recommend publishing your own e-zine.
Here are 5 darn good reasons why you shouldnt wait any longer:
1. An e-zine is a very CREDIBLE and SUBTLE way to promote your services or products.
Instead of simply *saying* how great you are (as in traditional advertising), an e-zine lets you *show* how great you are by sharing your expertise with your readers. (As my old journalism professor used to say, "Show me, dont just tell me!") Youre avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
2. Publishing an e-zine positions you as an EXPERT in your field.
By showcasing your knowledge and skills, youre likely to attract more clients. And by sharing what you know well, youre saying, "Hey, I know my stuff! Im an expert! You should listen to me."
And dont be scared of the word "expert" -- you dont have to know EVERYTHING in the world about your topic to call yourself an expert -- you just need to know a lot more than most people. If you make a living doing what you do, youre likely an expert in your own right. If you’re still uncomfortable with that term, try on the word resource. Okay, feel better? ; )
3. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.
Imagine calling or writing each and every one of your clients and prospects every week! Nearly impossible to pull off, right? Well, an e-zine achieves the same goal - keeping you on their "radar screens" ... in an unobtrusive way. This makes them more likely to think of YOU - not your competition - when they need to hire someone who offers your services or products.
4. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business.
If you write a good e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that 70s shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called viral marketing these days.
Most publishers begin with only a few dozen subscribers (their clients and associates). But after several months they can end up with thousands of readers on their list - thanks to viral marketing mixed with some promotional legwork.
5. An e-zine is CHEAP and EASY to publish - especially compared with a print newsletter.
If you were to produce and mail a snazzy-looking printed newsletter, you could easily spend thousands of dollars each year. But with an e-zine, theres no design involved (unless you want there to be), no printing, and no postage costs. That means its essentially FREE to put together and publish - it just takes a bit of your time. And you can make it as long or short as you’d like. (Some of the best e-zines I get feature only one tip per issue.)
READY TO GET STARTED?
Don’t jump into publishing just yet! Take the time to plan a *quality* publication from the start, and you’ll reap amazing results. There are dozens of Web sites that offer articles, reports, tutorials, and manuals on the subject of e-zines. Here are a few to get you started:
http://www.e-zinez.com
http://www.ezine-queen.com
http://www.ezine-universe.com
(c) 2001, Alexandria K. Brown
NOTE: Youre welcome to "reprint" this article online as long as it remains complete and unaltered (including the resource box at the end), and you send me a copy or link to your reprint at ali@ezine-queen.com. Thanks!
About the Author
Alexandria K. Brown, "The E-zine Queen," is author of "Boost Business With Your Own E-zine." She offers a biweekly newsletter called "Tips from the E-zine Queen." Learn how to write, publish, and promote a dynamic e-zine that builds customer trust. Subscribe now for FREE at http://www.ezine-queen.com.
email - ali@ezine-queen.com
url - http://www.ezine-queen.com
ali@ezine-queen.com
- http://www.ezine-queen.com
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