How to Reach Millions of People For Pennies Using Ezines (PART 2 OF 2)
| Category: E-zines: Subscribers | Date: 2003-06-05 |
2) PRODUCING YOUR OWN E-ZINE
I hope that as an aggressive Internet marketer you should be becoming I don№t have to explain to you just how important it is for you to be collecting the email addresses of those who visit your web site. Dr. Jeffrey Lant has taught for a long time that we need to make at LEAST 7 contacts with a prospect to make a sale. If you don№t collect the email addresses of those who visit your site, you have absolutely no way of sending follow-up information to them - Or making the sale for that matter.
A great way of capturing the email addresses of those who are interested in your products or services is producing your OWN E-Zine. All you have to do is place a small form box on your main site telling people that they can receive your Free Ezine and then describe what training information is provided in your E-Zine. A sample of what I am talking about can be seen on my main page at http://www.bizpromo.com
The cheapest way to set this up is just have the form send the email address directly to you and you collect them for your E-Zine, BUT I recommend getting a listserver for long-term use of your newsletter. Here is a short description of what a listserver can do for you:
* A listserver is a robot e-mail list program that manages new subscribers to a list as well as members who unsubscribe from the list. Subscribers need only visit a form based web page to join or be removed from the list or they can manually send a specially tagged message directly to the listserver.
Thats how easy it is. No database tracking and NO manual deletions. People can even subscribe to your list directly from your website!
* Sending a message to the list is as easy as it can be. You simply send a message to a special e-mail address with a password as the first line. You see, the listserver allows ONLY you to post to the list. You can post messages as often as you like. Simply put, if you can send e-mail, you can manage your own listserver.
* Your list can contain 10, 100, or even 10,000+ e-mail addresses. Want to know who is on your list? Easy, just send a message to your listserver and request a copy of the list. You will receive a neat and ordered list within moments in your e-mail box. It just doesnt get any easier to manage a massive in-house e-mail distribution list.
More information on Worldprofit listservers can be obtained at my web site at http://www.bizpromo.com/Web/list.htm
If you use a listserver for your E-Zine, all you need to do is place it№s email address and subscription information in your ads or on your web page and it will take care of all the technical aspects of mailing to your list.
That leads us to the next excuse people have for not producing a Quality E-Zine.
You might say to me as why you don№t produce an E-Zine for your business, BUT I can№t write an E-Zine. I am not a very good writer. Well, you know what, that is NOT a good excuse to not produce an E-Zine. There are numerous other E-Zine publishers who are quite willing to let you reproduce our articles (Leaving our contact information of course) into your newsletter.
If you read an exciting article that you would like to include in your E-Zine which you have read in someone else№s E-Zine, just email them and ask for permission to use that article. More often than not, you will find writers are all too eager to let you use any of our articles. It is part of the sharing concept which is helping all businesses to grow online. If you would like to use any of my articles or have information on past articles, email me at webmaster@bizpromo.com and I will be glad to let you use any article which has been in my E-Zine as long as contact information is also provided. Plus, in many cases, I am willing to edit my article to help you place exactly what you need in your publication.
Then, you can produce the publisher information you need for yourself along with taking care of advertising and even selling classified ads to others through your publication. What could be simpler?
3) Having Your Articles Published By Other E-Zines...
The reason I have placed this method of E-Zine advertising last is because it is the only one that actually requires you to be able to write the articles so it takes the most time. Just about anyone can write articles which relate to their business, but it will require that you research your subject in depth, prepare appropriately, and spend time writing a quality article which people will be willing to place in their publications.
When you write an article which you think will appeal to a certain publication№s audience, submit your article to the publisher along with your contact information asking if it is appropriate for their audience and their E-Zine. You may find that it may take a few tries before one of the publishers accepts your article, BUT this is still a wonderful way of producing FREE advertising for your business. Again, in this arrangement...everyone WINS! You receive Free promotion, the publisher receives a Free high quality article, and the readers get the benefits which you have taught them for Free.
To produce and publish articles this way...Make sure that you are creating information that will be useful and effective for the readers of the selected publications. What are they interested in doing? What have you been extremely effective at doing? How is it done? Does this article help people produce their desired responses...more money, more sales, etc.? These are all questions you should be asking yourself before, during, and after your article is being written. In other words, make sure your article is EFFECTIVE and COMPLETE.
Don№t look down on this method of advertising. E-Zine advertising (In All Three Forms) is quickly becoming the primary vehicle for building an online business...FAST! Placing classified ads can produce many low cost prospects (And Sales). Producing your own E-Zine will help you develop a customer list and stay continually on their minds. Writing articles for other publications can help you expand your business by reaching into new markets. So, what№s stopping you? Get busy...And Build Your Business Online Now by email...with No Spam Included!
Did you miss Part I? Ill be happy to send it to you just click here:
webmaster@profitstation.com?subject=pennies-ezines-part-one
About the Author
Terry Dean is the creator of the "Instant Internet CashFlow System" which will teach you how to develop a $100,000 yearly Internet strategy, achieve Top 20 rankings on search engines, develop your own Hot Internet Products in 4 hours or less, and create an almost Unlimited Income through Banner Advertising... for more info, visit:
http://www.profitstation.com/internet-cashflow.htm
Terry Dean
webmaster@bizpromo.com
Terry Deans Internet Marketing Center
http://www.bizpromo.com/
webmaster@bizpromo.com
http://www.bizpromo.com/
I hope that as an aggressive Internet marketer you should be becoming I don№t have to explain to you just how important it is for you to be collecting the email addresses of those who visit your web site. Dr. Jeffrey Lant has taught for a long time that we need to make at LEAST 7 contacts with a prospect to make a sale. If you don№t collect the email addresses of those who visit your site, you have absolutely no way of sending follow-up information to them - Or making the sale for that matter.
A great way of capturing the email addresses of those who are interested in your products or services is producing your OWN E-Zine. All you have to do is place a small form box on your main site telling people that they can receive your Free Ezine and then describe what training information is provided in your E-Zine. A sample of what I am talking about can be seen on my main page at http://www.bizpromo.com
The cheapest way to set this up is just have the form send the email address directly to you and you collect them for your E-Zine, BUT I recommend getting a listserver for long-term use of your newsletter. Here is a short description of what a listserver can do for you:
* A listserver is a robot e-mail list program that manages new subscribers to a list as well as members who unsubscribe from the list. Subscribers need only visit a form based web page to join or be removed from the list or they can manually send a specially tagged message directly to the listserver.
Thats how easy it is. No database tracking and NO manual deletions. People can even subscribe to your list directly from your website!
* Sending a message to the list is as easy as it can be. You simply send a message to a special e-mail address with a password as the first line. You see, the listserver allows ONLY you to post to the list. You can post messages as often as you like. Simply put, if you can send e-mail, you can manage your own listserver.
* Your list can contain 10, 100, or even 10,000+ e-mail addresses. Want to know who is on your list? Easy, just send a message to your listserver and request a copy of the list. You will receive a neat and ordered list within moments in your e-mail box. It just doesnt get any easier to manage a massive in-house e-mail distribution list.
More information on Worldprofit listservers can be obtained at my web site at http://www.bizpromo.com/Web/list.htm
If you use a listserver for your E-Zine, all you need to do is place it№s email address and subscription information in your ads or on your web page and it will take care of all the technical aspects of mailing to your list.
That leads us to the next excuse people have for not producing a Quality E-Zine.
You might say to me as why you don№t produce an E-Zine for your business, BUT I can№t write an E-Zine. I am not a very good writer. Well, you know what, that is NOT a good excuse to not produce an E-Zine. There are numerous other E-Zine publishers who are quite willing to let you reproduce our articles (Leaving our contact information of course) into your newsletter.
If you read an exciting article that you would like to include in your E-Zine which you have read in someone else№s E-Zine, just email them and ask for permission to use that article. More often than not, you will find writers are all too eager to let you use any of our articles. It is part of the sharing concept which is helping all businesses to grow online. If you would like to use any of my articles or have information on past articles, email me at webmaster@bizpromo.com and I will be glad to let you use any article which has been in my E-Zine as long as contact information is also provided. Plus, in many cases, I am willing to edit my article to help you place exactly what you need in your publication.
Then, you can produce the publisher information you need for yourself along with taking care of advertising and even selling classified ads to others through your publication. What could be simpler?
3) Having Your Articles Published By Other E-Zines...
The reason I have placed this method of E-Zine advertising last is because it is the only one that actually requires you to be able to write the articles so it takes the most time. Just about anyone can write articles which relate to their business, but it will require that you research your subject in depth, prepare appropriately, and spend time writing a quality article which people will be willing to place in their publications.
When you write an article which you think will appeal to a certain publication№s audience, submit your article to the publisher along with your contact information asking if it is appropriate for their audience and their E-Zine. You may find that it may take a few tries before one of the publishers accepts your article, BUT this is still a wonderful way of producing FREE advertising for your business. Again, in this arrangement...everyone WINS! You receive Free promotion, the publisher receives a Free high quality article, and the readers get the benefits which you have taught them for Free.
To produce and publish articles this way...Make sure that you are creating information that will be useful and effective for the readers of the selected publications. What are they interested in doing? What have you been extremely effective at doing? How is it done? Does this article help people produce their desired responses...more money, more sales, etc.? These are all questions you should be asking yourself before, during, and after your article is being written. In other words, make sure your article is EFFECTIVE and COMPLETE.
Don№t look down on this method of advertising. E-Zine advertising (In All Three Forms) is quickly becoming the primary vehicle for building an online business...FAST! Placing classified ads can produce many low cost prospects (And Sales). Producing your own E-Zine will help you develop a customer list and stay continually on their minds. Writing articles for other publications can help you expand your business by reaching into new markets. So, what№s stopping you? Get busy...And Build Your Business Online Now by email...with No Spam Included!
Did you miss Part I? Ill be happy to send it to you just click here:
webmaster@profitstation.com?subject=pennies-ezines-part-one
About the Author
Terry Dean is the creator of the "Instant Internet CashFlow System" which will teach you how to develop a $100,000 yearly Internet strategy, achieve Top 20 rankings on search engines, develop your own Hot Internet Products in 4 hours or less, and create an almost Unlimited Income through Banner Advertising... for more info, visit:
http://www.profitstation.com/internet-cashflow.htm
Terry Dean
webmaster@bizpromo.com
Terry Deans Internet Marketing Center
http://www.bizpromo.com/
webmaster@bizpromo.com
http://www.bizpromo.com/
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