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11 Quick (and Good) E-zine Content Ideas

Category: E-zines: Writing Date: 2003-06-05
Publishing an e-zine is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.

While Im sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at a blank computer screen, grumbling that its publishing time again. Well, have no fear! Here are 11 quick (and good) content ideas for when youre in a pinch.

1. Give real-life examples. Describe a problem youve solved for a client/customer, and use that as a springboard to offer more general advice. Show your readers how youve helped customers address challenges - case studies if you will. This positions you as the expert in your readers minds more than your coming out and saying so.

2. Think of three areas in which youd like your clients to think of you as a resource. Now develop content in those areas. For example, as a professional copywriter, I really enjoy working on Web sites. To help encourage my clients and prospects to hire me for these projects, I published several articles on how to write Web copy that sells.

3. Read industry publications for ideas. Are there any hot issues in your field right now? The more controversial, the better. Dont be afraid to offer your own opinion -your readers want to know it. After all, YOU are the expert! ; )

4. Jot down 8 questions your clients have asked you in the past. You know, the ones they ask you over and over. Answer each in a short article. If you publish weekly, thats two months worth of content, right off the bat! And if you cant think of any questions, send all your current clients/customers a quick e-mail, asking them what topics theyre most interested in learning more about.

5. Learn anything neat lately from an industry conference, workshop, seminar, or insightful article? No one says you have to reinvent the wheel of information! Pass on any gems of advice youve learned elsewhere - just give them full attribution. Or give your opinion of the event or article itself -your readers will appreciate your frankness.

6. Offer a list of your top 5 or 10 tips on a certain subject. Its much easier to bang out a list of tips than to put together a real article. Of course, the tips can evolve into an article if you wish! Be sure to list your best tip first, or at least close to the top. (If you fire your biggest gun last, you risk losing your audience before they get to the good stuff.)

7. Interview associates whose expertise would interest your readers (while not competing with yours). E-mail interviews are incredibly easy to do. Just send your interviewee 3 to 5 questions via e-mail, edit their answers, and have them approve the final version. Be sure to give them a short plug in your e-zine as a thank you. (A one-sentence description of their business, phone number, their Web site URL, and e-mail address should be fine.)

8. Recommend books and resources that you use, and offer full reviews on them. In one issue of AKB MarCom Tips, I featured reviews of my favorite four copywriting resource books. I then later posted them at my Web site. (If youre interested, you can see them at http://www.akbwriting.com/akbresources.html).

9. Invite readers to write you with their own questions, and answer one in each issue. Right after their question, publish the persons name, business, e-mail, and Web site address. Theyll enjoy the attention/publicity!

10. Invite readers to send in profiles. Ask them to tell you about themselves - their names, businesses, locations, and how they use the information gained in your e-zine. Feature one profile in each issue or one every few issues.

11. When all else fails, borrow an article! There are dozens of Web sites offering hundreds of articles that you can use in your e-zine. The articles are free and available for you to use immediately. The only catch is youre required to leave the entire article intact, including the authors promotional information.

Here are three places to check out for free content:

Business Article Announce List
http://groups.yahoo.com/group/aabusiness

EZ Ad Success
http://www.ezadsuccess.com

Idea Marketers
http://www.ideamarketers.com

One last note: Keep in mind that if your e-zines main objective is to get you more clients and customers, you should NOT feature other writers articles more than once in a blue moon. Showcasing other professionals on a regular basis undermines the idea of establishing YOU as the expert in your readers minds.

About the Author

Alexandria Brown is president of AKB Marketing Communications. Her FREE monthly e-zine gives "how-to" tips on writing compelling copy for Web sites, brochures, and e-zines. Learn how to attract new clients and strengthen your customer relationships! Subscribe today at http://www.akbwriting.com or by e-mailing AKBMarCom-On@lists.webvalence.com

ali@akbwriting.com
http://www.akbwriting.com
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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest