An E-zine Publishers Survival Guide

Are you publishing an email newsletter? If you are then you probably already know all of the great benefits, but for those who arent, you really should be. If youre serious about your Internet presence, having your own publication will help you build a huge database of targeted customers. Studies have shown, it may take several contacts with a prospective customer before closing a sale. What better way to make those contacts and close those sales then by having a complete list of targeted potential customers ready and waiting. In addition, you can eventually make a nice income selling sponsor advertising and classified ads.

Survival Guide for a Successful Online Publication

Provide your readers with the quality content theyre looking for. A quality e-zine should contain at least some original content, but it is also a good idea to have some additional resources available. Before using any articles, make sure you review the authors copyrights and make certain the article may be published. If youre not sure, contact the author and request permission to publish their article. Most articles for publication can be used in your e-zine free of charge as long as the authors credits or resource box is included.

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- Free Content -
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Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe: article_announce-subscribe@egroups.com

E-ZineZ.com -
http://www.e-zinez.com/

Marketing & Advertising Supersite -
http://drnunley.com/

BizWeb2000 -
http://bizweb2000.com/articles.htm

Success Doctor -
http://success-doctor.com/archive.htm

IdeaMarketers -
http://www.ideamarketers.com/

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In order to gain new subscribers for your publication, you must continuously promote it. There are many sites on the Internet that will list your e-zine free of charge.
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- Listing Sites -
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eZINESearch -
http://www.site-city.com/members/e-zine-master/

EzineSeek -
http://www.ezineseek.com

E-ZineZ.com -
http://www.e-zinez.com/

Flying Inkpots Zine Scene -
http://www.inkpot.com/zines

John Labovitzs ezine-list -
http://www.meer.net/~johnl/e-zine-list/

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A discussion list is a group of individuals who have mutually subscribed to receive posts from other individuals on the same email list. Discussion lists provide a great way of communicating with other people with the same interests. Although blatant advertising is prohibited, signature lines (sig files) are acceptable. Include your e-zine subscription information in your sig file.

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- Email Discussion Lists -
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zine-talk
http://www.infojump.com/publishers/res/zine-talk.html

epub
http://www.onelist.com/viewarchive.cgi?listname-epub

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Subscribe to these wonderful publications for a wealth of quality information to assist you in all aspects of publishing your e-zine.

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- E-zines about E-zines -
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Article Announce - Writer & Publisher Exchange
http://www.web-source.net/article-announce
Subscribe - article_announce-subscribe@egroups.com

Writers & Publishers Connection
subscribe - writers98@aol.com

Ezines - Publishing & Promotion
http://www.ezine-publishing.com/newsnet/archives.htm

Ezine-Tips
http://Ezine-Tips.com

Writers & Publishers Online
subscribe - wpo-on@mail-list.com

The List-City Report - The Ezine on Ezine advertising
subscribe- listcity-on@mail-list.com

Zine Roundup - News from other zines
subscribe- zine-on@mail-list.com

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Announcement Lists provide a great way to announce your new publication to their entire list of subscribers. Subscribe to these email lists to announce your e-zine. Make sure you review their posting guidelines prior to making your posts. Look through some of the other posts to get an idea of how your post should look.

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- Announcement Lists -
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New List - Announcement list for new e-zines.
http://www.scout.cs.wisc.edu/scout/new-list/

AAnnounce
http://www.onelist.com/viewarchive.cgi?listname=-AAnnounce

NewJour List
http://gort.ucsd.edu/newjour/subscribe.html

Promote
http://www.mail-co.com/promote.htm

New-List.com
http://New-List.com/

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A discussion Forum is threaded discussion on a web or message board. This is a great way to get your name out into the Internet community and make some new friends and/or customers. Although blatant advertising is prohibited, signature lines are acceptable.

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- Discussion Forums -
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Netrepreneurs Success Forum
http://www.web-source.net/cgi-bin/forum/forum.pl?

We Talk Zines!
http://www.ezine-publishing.com/bbs

EzineSeek - Email Publishers Forum
http://www.ezineseek.com/forum/index.cgi

Biz-Gold Discussion Board
http://www.profitinfo.com/discuss/marketing/

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Webrings are groups of sites with similar content all linked together to exchange traffic. If you dont have a web site for your publication, you definitely need to get one. Having your own site will enable you to give your visitors an in depths look at exactly what your publication is all about. You can include highlights of upcoming issues, polls, archives and a subscription box to enable your visitors to easily subscribe. When youve gotten your site set up, you can join a webring and benefit from all the traffic youll receive from the other sites in your group.

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- E-zine Webrings -
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E-zine Webring -
http://ezinewebring.hypermart.net/

ZinesOnline Webring -
http://members.tripod.com/adm/popup/roadmap.shtml

World Of Newsletters Webring -
http://bizx.com/newsletter_ring.html

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Trading Ads with fellow publishers is one of the best ways to build your subscriber base. Its as simple as it sounds. You simply contact the publisher youre interested in exchanging ads with and ask them if they would be interested in an ad exchange. If theyre interested, you would then run a classified ad promoting their e-zine in your publication in exchange for them running your classified ad, all completely free. Here are some great resources to assist you in the process.

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- Ad Trading -
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Ezine Publisher Trade List
http://www.bizpromo.com/ezinetrades.htm

Media Peak - AdSwap
http://www.mediapeak.com

E-ZineZ Ad Exchange
http://www.e-zinez.com/classpro/viewads.html

Publishers Business Exchange
http://www.cashconnection.com/publisherssite.htm

I-Barter
http://www.i-barter.com

Free Barter Exchange
http://www.loska.com/barter

Ezine-Swap
http://www.promotefree.com/eswap.htm
Subscribe: ezine-swap-sub@promotefree.com

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Participate in newsgroup discussions. As with most discussion lists or groups, blatant advertising is prohibited, but sig files are acceptable. Before posting to any newsgroup, read the groups policies and review other posts to give you an idea of how your post should look.

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- Newsgroups -
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alt.zines
alt.ezines
alt.etext
alt.binaries.zines
comp.infosystems.www.announce -
(Read FAQ prior to submission)
http://www.sangfroid.com/charter.html

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Winning awards is a great way to build your subscription base. Stop by any of the following sites and submit your publication for a possible award.
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- E-zine Awards & Reviews -
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Best Ezines
http://www.bestezines.com

Techmailings List of the day
http://www.techmailings.com

Choice Ezine Award
http://ezineseek.com/award/index.html

E-ZineZ Excellence Award
http://www.e-zinez.com/eaward.htm

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Write a press release and tell the world about your publication. If youre not comfortable with writing your own press release, Dr. Kevin Nunley will write it for you at a very reasonable price.
http://www.drnunley.com/

Visit any of the following sites to send out your press release.
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- Press Release -
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Gebbie Press -
http://www.gebbieinc.com/

Press Promoter -
http://www.presspromoter.com/

Press Release Network -
http://www.pressreleasenetwork.com/index1.html

PRWeb -
http://www.prweb.com

Internet Wire -
http://www.internetwire.com/

BBL Internet Media -
http://bblmedia.com/

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Dont forget about offline promotions. There are still millions of people around the world who arent online. Place your ads in newspapers, magazines, etc.
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- Offline Promotions -
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Gebbie Press -
http://www.gebbieinc.com/

NewsDirectory Newspapers -
http://www.ecola.com/news/press/

Newspapers Online -
http://www.newspapers.com/

This guide is just a small example of e-zine publishing and promotion. For a complete e-zine tutorial with hundreds of resources, download the free e-book entitled, "E-zines: A Complete Guide to Publishing." This free e-book received a 4-star Editors Pick from ZDNet.
http://www.web-source.net/free_ebooks.htm

About the Author

Shelley Lowery is the Webmaster of Web-Source.net - A complete resource portal for the Internet entrepreneur. The site assists the entrepreneur in developing a serious Web presence by providing a wealth of free information, resources, tools and content.
:To contact see details below.


service@web-source.net
http://www.web-source.net