Im Subscribing, Not Buying Dont Make It Personal

If Im subscribing to your ezine or newsletter online my email-address should be sufficient. So why do you require* my full name/address/birth date/annual-income/etc? You post a Privacy Statement on your website, but where is my privacy?

Next, I get email from you with a heading "Hello John" but Im Robert so this must be SPAM, I then hit delete or reply with "Unsubscribe" in the subject-line.

Asking prospects for personal histories is call gethering demographics, it can also be turn-off from subscribing.

If Im buying products or services on your site, then Im willing to type in the minimum information to satisfy my credit cards status.

Now, whats your incentive for my repeat business?

(C) 2001 by Robert Wardrick

About the Author

Robert Wardrick is the founder of CapCity Mall

robert@capcitymall.com
http://capcitymall.com