Publish My Own Ezine
| Category: E-zines: Writing | Date: 2003-11-07 |
Publishing your own ezine can lead to a road of high traffic and increased sales. They are not only for information and advertising! There are many wonderful benefits to publishing your own ezine and this article explains what these benefits are and why you may consider starting your own.
The publisher of an ezine gains a steady and faithful audience. This audience consists of people who have subscribed on their own and are truly interested in what the ezine is about. Studies show that a product or name is seen seven times before it is purchased, therefore having a captive audience tremendously enhances your sales.
Besides the audience advantage, the publisher can make extra income by charging for advertising. Most publishers will offer five to ten classified ad spaces where advertisers can place their ads. Ive seen ezines with more than ten ads per issue. I feel more than ten clutters the ezine and will make each ad less effective. Having fewer ads is an advantage to both the advertiser and to you because the ad will likely get a better response therefore you will have repeat advertisers.
To accept advertising you will need to determine how much you will charge for each ad. Ad rates vary depending on the circulation and also the quality of the ezine. Some ezine publishers charge high rates to only attract serious advertisers and businesses. This helps ensure that their subscribers have serious and valuable resources with each issue.
Other publishers offer low rates to attract more advertisers. Determine how serious your subscribers are and how serious you are about your ezine and adjust your rates accordingly. Shopping around for other ezine rates and becoming familiar with as many ezines as you can will give you an idea of what will be fair.
Advertising your product in your own ezine is also another benefit. Since you have the captive audience it only makes sense to run an ad for your own product or for someone elses product that you may be a reseller for. This reminds your readers about your product and in addition shows them other products or services that they will benefit from. Providing another source of income for you the publisher.
Swapping ads is another way to tap into a larger target market. By developing relationships with other ezine publishers you can work out arrangements to swap ads. By looking for other ezines with similar circulation numbers and similar audiences you can run their ad in return for them running your ad. Even if your circulation numbers arent exact, any arrangement can be worked out. Ive found the majority of ezine publishers are more than willing to accept free advertising!
The topics discussed above point out the more obvious benefits of publishing your own ezine. Starting your own is actually quite simple but I do want to stress one very important thing. Starting an ezine is the easy part, maintaining the ezine becomes more of a challenge.
When maintaining your ezine you will find it more beneficial to provide excellent content and make sure you send your ezine as close to your schedule as possible. This way your subscribers will have consistency and know when to expect your ezine. I only recommend publishing your own ezine if you are serious about your business AND plan to run your business for the long haul.
Happy promoting!
About the author:
Article by Tameka Sowder of Promotion Toolkit. Tameka has
earned thousands of dollars per month by promoting affiliate programs and has made it her goal to teach others how to do the same thing.
tameka@promotiontoolkit.com
http://www.promotiontoolkit.com/
The publisher of an ezine gains a steady and faithful audience. This audience consists of people who have subscribed on their own and are truly interested in what the ezine is about. Studies show that a product or name is seen seven times before it is purchased, therefore having a captive audience tremendously enhances your sales.
Besides the audience advantage, the publisher can make extra income by charging for advertising. Most publishers will offer five to ten classified ad spaces where advertisers can place their ads. Ive seen ezines with more than ten ads per issue. I feel more than ten clutters the ezine and will make each ad less effective. Having fewer ads is an advantage to both the advertiser and to you because the ad will likely get a better response therefore you will have repeat advertisers.
To accept advertising you will need to determine how much you will charge for each ad. Ad rates vary depending on the circulation and also the quality of the ezine. Some ezine publishers charge high rates to only attract serious advertisers and businesses. This helps ensure that their subscribers have serious and valuable resources with each issue.
Other publishers offer low rates to attract more advertisers. Determine how serious your subscribers are and how serious you are about your ezine and adjust your rates accordingly. Shopping around for other ezine rates and becoming familiar with as many ezines as you can will give you an idea of what will be fair.
Advertising your product in your own ezine is also another benefit. Since you have the captive audience it only makes sense to run an ad for your own product or for someone elses product that you may be a reseller for. This reminds your readers about your product and in addition shows them other products or services that they will benefit from. Providing another source of income for you the publisher.
Swapping ads is another way to tap into a larger target market. By developing relationships with other ezine publishers you can work out arrangements to swap ads. By looking for other ezines with similar circulation numbers and similar audiences you can run their ad in return for them running your ad. Even if your circulation numbers arent exact, any arrangement can be worked out. Ive found the majority of ezine publishers are more than willing to accept free advertising!
The topics discussed above point out the more obvious benefits of publishing your own ezine. Starting your own is actually quite simple but I do want to stress one very important thing. Starting an ezine is the easy part, maintaining the ezine becomes more of a challenge.
When maintaining your ezine you will find it more beneficial to provide excellent content and make sure you send your ezine as close to your schedule as possible. This way your subscribers will have consistency and know when to expect your ezine. I only recommend publishing your own ezine if you are serious about your business AND plan to run your business for the long haul.
Happy promoting!
About the author:
Article by Tameka Sowder of Promotion Toolkit. Tameka has
earned thousands of dollars per month by promoting affiliate programs and has made it her goal to teach others how to do the same thing.
tameka@promotiontoolkit.com
http://www.promotiontoolkit.com/
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