The Power of the Pen
| Category: E-zines: Writing | Date: 2003-11-07 |
The Internet newsletter, also known as the ezine, is arguably the most cost-effective You can deliver timely information to your subscribers without spending a penny, and as your subscriber base grows, it is possible to earn a healthy income with each publication. Lets cover the basics of ezine publishing:
1. Getting Started
To start your own list, you can either purchase a listserver or use a free service such as One List or Egroups. The free services should be more than adequate to fulfill your needs.
2. Promotion Tips
Offer a contest for your subscribers. A weekly/monthly contest will attract subscribers and will keep them on the list, too. We offer a Free 1500 Promotion in every issue that seems to be doing well.
Promote to ezine directories. List-Universe is a great listing of directories where you can promote.
Trade ads about your new publication with other publishers.
Apply for a few awards as well. The Golden Pen is a new award we offer at Goldvisions for excellent newsletters.
Finally, the most effective list-builder is writing for other newsletters.
3. Frequency
Publication frequency is dependent on two factors: Time and Quality. If you have the time, you can publish weekly, or if not, then monthly is just fine. Publishing daily will likely dilute your quality, unless you have a strong base of guest columnists.
4. Format
Plain ASCII Text is best for ezines, since most people will use Eudora or MS Outlook rather than browser-based E-mail clients such as Rocketmail or Hotmail. If you are going to publish in HTML, make a text version available also. Be sure to keep your characters per line at or below 65 to prevent lines from overrunning.
A badly formatted ezine makes a terrible impression on the reader.
5. Content/Information
The content of your newsletter should reflect that of your website, although minor excursions into other areas can add life to your writings. Ideally, a good portion of the articles should be yours. Guest articles should be published, but kept to a minimum. Most importantly, do not insult the subscribers intelligence by stuffing your ezine with self-promotion. Informative and helpful writings will establish your expertise and lead to client trust. Prosperity will come in due time.
6. Revenue
Once you have established a good-sized list, consider selling 3-5 ads per issue. E-target is an excellent service that connects publishers with advertisers. Another way to earn revenue is to advertise your products/services, but as stated earlier, keep this to a minimum.
Conclusion
If you still havent started publishing, its never too late. If youre a beginner, then write from a beginners perspective. Share your experiences and discoveries on the net with your readers. Your ezine will grow in subscriber base and quality with time. In the long run, the result will be a marketing tool with unparalleled personableness and revenue generation.
That my friend, is the Power of Pen!
About the Author.
webmaster@goldvisions.com
http://www.internetclinic.org/
1. Getting Started
To start your own list, you can either purchase a listserver or use a free service such as One List or Egroups. The free services should be more than adequate to fulfill your needs.
2. Promotion Tips
Offer a contest for your subscribers. A weekly/monthly contest will attract subscribers and will keep them on the list, too. We offer a Free 1500 Promotion in every issue that seems to be doing well.
Promote to ezine directories. List-Universe is a great listing of directories where you can promote.
Trade ads about your new publication with other publishers.
Apply for a few awards as well. The Golden Pen is a new award we offer at Goldvisions for excellent newsletters.
Finally, the most effective list-builder is writing for other newsletters.
3. Frequency
Publication frequency is dependent on two factors: Time and Quality. If you have the time, you can publish weekly, or if not, then monthly is just fine. Publishing daily will likely dilute your quality, unless you have a strong base of guest columnists.
4. Format
Plain ASCII Text is best for ezines, since most people will use Eudora or MS Outlook rather than browser-based E-mail clients such as Rocketmail or Hotmail. If you are going to publish in HTML, make a text version available also. Be sure to keep your characters per line at or below 65 to prevent lines from overrunning.
A badly formatted ezine makes a terrible impression on the reader.
5. Content/Information
The content of your newsletter should reflect that of your website, although minor excursions into other areas can add life to your writings. Ideally, a good portion of the articles should be yours. Guest articles should be published, but kept to a minimum. Most importantly, do not insult the subscribers intelligence by stuffing your ezine with self-promotion. Informative and helpful writings will establish your expertise and lead to client trust. Prosperity will come in due time.
6. Revenue
Once you have established a good-sized list, consider selling 3-5 ads per issue. E-target is an excellent service that connects publishers with advertisers. Another way to earn revenue is to advertise your products/services, but as stated earlier, keep this to a minimum.
Conclusion
If you still havent started publishing, its never too late. If youre a beginner, then write from a beginners perspective. Share your experiences and discoveries on the net with your readers. Your ezine will grow in subscriber base and quality with time. In the long run, the result will be a marketing tool with unparalleled personableness and revenue generation.
That my friend, is the Power of Pen!
About the Author.
webmaster@goldvisions.com
http://www.internetclinic.org/
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