5 Ways an E-Mail Newsletter WILL Help Your Business Grow
| Category: E-zines | Date: 2003-01-17 |
If youre looking for low-cost ways to promote your business (and arent we all?), I hope youve considered publishing an e-mail newsletter, or "e-zine." Here are 5 ways that sending out this simple e-mail message will help YOU increase sales - guaranteed. (And if you already publish an e-zine, make sure youre taking advantage of all of these points.)
1. An e-zine will STAY IN TOUCH with your clients and prospects for you on a regular basis.
Unless you continually follow up with clients and prospects, theyll soon forget about you. But imagine calling or writing each and every one of them every week! That would be nearly impossible to pull off.
Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire someone who provides your services or products.
2. An e-zine will effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.
3. An e-zine CREDIBLY and SUBTLY promotes your services or products.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, dont just tell me!") Youre avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
4. Publishing an e-zine instantly positions you as an EXPERT in your field.
By showcasing your knowledge and skills, youre likely to attract more and better clients. And by sharing what you know well, youre saying, "Hey, I know my stuff! Im an expert." If you make a living by providing a service, youre an expert in your own right. If youre still uncomfortable with that term, try on the word "resource." (Okay, feel better?)
5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
This ones a biggie: If I visit your site today but arent ready to buy from you today, youve likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, Ill be happy to sign up.
NOW youve got me to market to, over and over, as long as you continue to give me the practical content you promised. Ill get to learn all about your services and products while you gain my trust. This is especially powerful because statistics show that consumers dont usually purchase a product or service until
after theyve seen multiple messages about it!
(c) 2001-2002, Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." Learn how to write, publish, and promote an e-mail newsletter that *increases business* for YOU. Learn more now and sign up for her FREE how-to tips at http://www.boostbizezine.com/
ali@akbwriting.com
http://www.ezinequeen.com/
1. An e-zine will STAY IN TOUCH with your clients and prospects for you on a regular basis.
Unless you continually follow up with clients and prospects, theyll soon forget about you. But imagine calling or writing each and every one of them every week! That would be nearly impossible to pull off.
Well, an e-zine achieves the same goal - keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU - not someone they heard about yesterday - when they need to hire someone who provides your services or products.
2. An e-zine will effortlessly SPREAD THE WORD about you and your business.
If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle - clients passing on the word about your product or service - is called "viral marketing" these days.
Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list - thanks to viral marketing mixed with some promotional legwork.
3. An e-zine CREDIBLY and SUBTLY promotes your services or products.
Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, dont just tell me!") Youre avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
4. Publishing an e-zine instantly positions you as an EXPERT in your field.
By showcasing your knowledge and skills, youre likely to attract more and better clients. And by sharing what you know well, youre saying, "Hey, I know my stuff! Im an expert." If you make a living by providing a service, youre an expert in your own right. If youre still uncomfortable with that term, try on the word "resource." (Okay, feel better?)
5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS.
This ones a biggie: If I visit your site today but arent ready to buy from you today, youve likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, Ill be happy to sign up.
NOW youve got me to market to, over and over, as long as you continue to give me the practical content you promised. Ill get to learn all about your services and products while you gain my trust. This is especially powerful because statistics show that consumers dont usually purchase a product or service until
after theyve seen multiple messages about it!
(c) 2001-2002, Alexandria K. Brown. All rights reserved.
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." Learn how to write, publish, and promote an e-mail newsletter that *increases business* for YOU. Learn more now and sign up for her FREE how-to tips at http://www.boostbizezine.com/
ali@akbwriting.com
http://www.ezinequeen.com/
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