Plug ‘n’ Play E-zine Marketing
| Category: E-zines | Date: 2002-11-04 |
Publishing an e-zine takes much more than just putting together a few articles and sending it out. In addition, marketing your e-zine with the aim of getting more subscribers does take a lot of work.
Firstly we will look at 6 basic fundamentals to a professionally designed and written e-zine. Your e-zine must contain these characteristics for Plug ‘n’ Play E-zine Marketing to work.
1. Clear Design: In short stick to one design that should contain
a masthead, personal introduction, table of contents and quality
articles (the real meat of your e-zine).
2. Purpose: What is the purpose of your e-zine? Who are you trying to reach? Don’t make your e-zine too broad in it’s scope. You must zero in on a core target with a subject they will be interested in and cater to that need.
3. Personality: It’s your job to make your e-zine unique. Offer
unique information/content. In addition when you send it out
personalize it with, “Dear Janet” instead of Dear Reader. Make
your readers feel as if you are talking to them.
4. Content Quality: It’s vital that you provide high-quality content for your e-zine to be a success. Limit the amount of ads you run to a maximum of 6-10. If you want to create a truly successful e-zine try to include the following: Informative articles, Helpful links, Useful tips and ideas and Free resources.
5. Reliability: Always deliver your e-zine on time and never send out duplicates.
6. Professionalism: Avoid careless mistakes in your e-zine such as spelling or grammar errors. Make your e-zine clean and
professional.
Now we are ready to discuss Plug ‘n’ Play E-zine Marketing. The most basic weapon in creating a huge opt-in list for your e-zine is creating a pop-up subscriber box. The truth is that subscriber boxes still work the only trick is to make the pop-up appear only once. This is used with a cookie. Don’t worry you’re not invading anyone’s privacy because you’re not collecting any private information. You can easily find this script (JavaScript) by researching the net. Remember that there are a few different types of pop-up boxes so you can find one that best fits your website.
If you publish free e-books allow those who download to subscribe to your e-zine. You will need to write some compelling copy that will tell why should they subscribe so spend some time in writing great copy. If your e-book becomes popular and a trusted source you will have a wave of new subscribers in no time.
You must also consider writing articles for others to use in their e-zines. This is often overlooked but extremely powerful tactic in gaining new subscribers fast. When writing your resource box, don’t just point to your website but rather allow them to subscribe to your e-zine. If your article is the feature article in a publication going out to 50,000 subscribers just imagine the possibilities. If you need hordes of new subscribers fast then write articles and submit them often.
Another method in effective e-zine marketing is the use of ad swaps. For your ad swap to be effective, you’ll need to seek out those e-zines that share more or less the same audience as your own.
The above tactics are unbelievably powerful when used as a one- two punch combination. Don’t just adopt one tactic but use all of them. Plug ‘n’ Play E-zine Marketing or combination marketing are powerful tools that must be used to explode your e-zine opt-in list and blow your competition out of the water.
About the author.
Copyright (c) 2002 Andres Munoz.
Andres Munoz is the Editor of MyBiz Ezine Newsletter where he writes about the skills needed for successful internet marketing and running an on-line business.
To subscribe, visit: mybusiness-resource.com/
Other articles are available from Andres Munoz in his FREE eBook, "The MyBiz Article Collection"
admin@mybusiness-resource.com
www.mybusiness-resource.com
Firstly we will look at 6 basic fundamentals to a professionally designed and written e-zine. Your e-zine must contain these characteristics for Plug ‘n’ Play E-zine Marketing to work.
1. Clear Design: In short stick to one design that should contain
a masthead, personal introduction, table of contents and quality
articles (the real meat of your e-zine).
2. Purpose: What is the purpose of your e-zine? Who are you trying to reach? Don’t make your e-zine too broad in it’s scope. You must zero in on a core target with a subject they will be interested in and cater to that need.
3. Personality: It’s your job to make your e-zine unique. Offer
unique information/content. In addition when you send it out
personalize it with, “Dear Janet” instead of Dear Reader. Make
your readers feel as if you are talking to them.
4. Content Quality: It’s vital that you provide high-quality content for your e-zine to be a success. Limit the amount of ads you run to a maximum of 6-10. If you want to create a truly successful e-zine try to include the following: Informative articles, Helpful links, Useful tips and ideas and Free resources.
5. Reliability: Always deliver your e-zine on time and never send out duplicates.
6. Professionalism: Avoid careless mistakes in your e-zine such as spelling or grammar errors. Make your e-zine clean and
professional.
Now we are ready to discuss Plug ‘n’ Play E-zine Marketing. The most basic weapon in creating a huge opt-in list for your e-zine is creating a pop-up subscriber box. The truth is that subscriber boxes still work the only trick is to make the pop-up appear only once. This is used with a cookie. Don’t worry you’re not invading anyone’s privacy because you’re not collecting any private information. You can easily find this script (JavaScript) by researching the net. Remember that there are a few different types of pop-up boxes so you can find one that best fits your website.
If you publish free e-books allow those who download to subscribe to your e-zine. You will need to write some compelling copy that will tell why should they subscribe so spend some time in writing great copy. If your e-book becomes popular and a trusted source you will have a wave of new subscribers in no time.
You must also consider writing articles for others to use in their e-zines. This is often overlooked but extremely powerful tactic in gaining new subscribers fast. When writing your resource box, don’t just point to your website but rather allow them to subscribe to your e-zine. If your article is the feature article in a publication going out to 50,000 subscribers just imagine the possibilities. If you need hordes of new subscribers fast then write articles and submit them often.
Another method in effective e-zine marketing is the use of ad swaps. For your ad swap to be effective, you’ll need to seek out those e-zines that share more or less the same audience as your own.
The above tactics are unbelievably powerful when used as a one- two punch combination. Don’t just adopt one tactic but use all of them. Plug ‘n’ Play E-zine Marketing or combination marketing are powerful tools that must be used to explode your e-zine opt-in list and blow your competition out of the water.
About the author.
Copyright (c) 2002 Andres Munoz.
Andres Munoz is the Editor of MyBiz Ezine Newsletter where he writes about the skills needed for successful internet marketing and running an on-line business.
To subscribe, visit: mybusiness-resource.com/
Other articles are available from Andres Munoz in his FREE eBook, "The MyBiz Article Collection"
admin@mybusiness-resource.com
www.mybusiness-resource.com
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