Is it really necessary?
| Category: Entrepreneurship | Date: 2002-05-02 |
Stop! Don't send that email, yet! First, ask yourself, "Is this really necessary?" If you answer, "No!" Then don't send it.
We hear a lot of conversation regarding the value of keeping in touch with your contacts. Many have taken this to heart and gone overboard with the concept. Your contacts don't want to know EVERY move you make. They are only interested in news, updates and offers.
I am involved with a company whose President seems to think that an email message needs to go to the list every time something happens. No, I'm not talking about NEW developments, I'm referring to ongoing, routine tasks.
A great example is one I get every week with the subject line: "Checks are going out Friday" My mental (and sometimes audible) response is, "So what do you want, a medal?" Plllllease! Isn't a company SUPPOSED to send out checks on time, as promised? I think so. Don't tell me about it. Just do it. You might as well send me an email to tell me you're breathing. Now, if you'd like to tell me how MUCH the company is paying out, I'd be interested. That has a bearing on my business.
Yes, there are many who become power crazy when it comes to email. They become like the person who can't tolerate silence. You know the type, they can't stand it if there is no conversation happening. They will fill the silence with "and...uh" until they think of something else to say. They're the ones who can't bear to see you listening to another conversation instead of interacting with them. They have to intercept your listening and redirect it to them.
Oh, I could site many more examples of unnecessary email, but I think you get my point. The next time you pull up that blank email, please take a moment to ask, "Is this really necessary?" Don't be a pest. The rest of us will thank you.
Cathy Fothergill, copyright 2001
About the Author
Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com
micorcat@livingston.net
http://www.connectionteam.com
We hear a lot of conversation regarding the value of keeping in touch with your contacts. Many have taken this to heart and gone overboard with the concept. Your contacts don't want to know EVERY move you make. They are only interested in news, updates and offers.
I am involved with a company whose President seems to think that an email message needs to go to the list every time something happens. No, I'm not talking about NEW developments, I'm referring to ongoing, routine tasks.
A great example is one I get every week with the subject line: "Checks are going out Friday" My mental (and sometimes audible) response is, "So what do you want, a medal?" Plllllease! Isn't a company SUPPOSED to send out checks on time, as promised? I think so. Don't tell me about it. Just do it. You might as well send me an email to tell me you're breathing. Now, if you'd like to tell me how MUCH the company is paying out, I'd be interested. That has a bearing on my business.
Yes, there are many who become power crazy when it comes to email. They become like the person who can't tolerate silence. You know the type, they can't stand it if there is no conversation happening. They will fill the silence with "and...uh" until they think of something else to say. They're the ones who can't bear to see you listening to another conversation instead of interacting with them. They have to intercept your listening and redirect it to them.
Oh, I could site many more examples of unnecessary email, but I think you get my point. The next time you pull up that blank email, please take a moment to ask, "Is this really necessary?" Don't be a pest. The rest of us will thank you.
Cathy Fothergill, copyright 2001
About the Author
Article by: Cathy Fothergill, Copyright 1998. More articles and resources for writers, webmasters and home business owners can be found at: connectionteam.com Need edification, information and motivation for yourself and your team? Subscribe to: You Plus Two! YouPlusTwo-subscribe@topica.com
micorcat@livingston.net
http://www.connectionteam.com
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