Learn How to Get People to Remember What You Say, Even If They Are Not Trying To

Here are five successful ways to get people to remember what you say:

1. People remember more when they are in motion. Say your main points while turning, shaking hands, when they are reaching for something, while demonstrating a product, pointing to something, and so on.

* Things are most memorable when you're both in motion, next most memorable when the other person is in motion even if you aren't, third most memorable when you are in motion, and fourth most memorable when you are both watching motion.

* The more dimensions of motion involved (up, down, left, right, forward, and back) the more memorable the experience will be. Involve motion to reinforce memory in exhibit demonstrations, staff gestures and walking, video vignettes, parts of the exhibit.

2. Relate your benefits to your listener's three "core life experiences": family (theirs, yours, or a metaphorical family of services or products), where they work or have worked, or where they live or have lived.

3. Refer to a) one of their currently pressing interests (not your product), then to b) how you share a common interest in the topic, and c) how it relates to you and to your product's main benefit.

This method is called "triangling to agreement"

You - Us - Me approach

Example:

YOU: "I gather you are the expert

US: and that by discussing this with you

ME: I'll get more ideas about how our products can best serve people in your situation."

4. Use specific, emotion-laden language when stating the positive, and report the negative neutrally.

5. Characterize your benefits in direct relationship to some specific and negative "hot button" or strong positive preference your listener has stated.

About the Author

Kare Anderson is a behavioral futurist who speaks and writes about "Say It Better" methods of thoughtful communication, conflict resolution, cross-promotion and outreach, and multisensory techniques to create more memorable on-site experiences. An Emmy-winning former TV commentator, Wall Street Journal reporter she’s a national columnist in 98 monthly magazines (from Gourmet Retailer to Broadcast Engineering), nine-time author ( Getting What You Want, Pocket Cross-Promotions, Make Yourself Memorable, Beauty Inside Out, Cutting Deals With Unlikely Allies, Resolving Conflict Sooner . . .) and publisher of the "Say It Better" online newsletter now read by over 17,000 people in 32 countries, which is available free when you sign the guest book at her web site Anderson is the co-founder of The Compelling Communications Group
:To contact see details below.


kareand@aol.com
http://www.sayitbetter.com