Free Promotion! How to Get in the Spotlight.
| Category: Free Services | Date: 2003-05-20 |
I have a friend who was a fan of soapbox racing. She worked for a computer computer company she was managing. She decided to put two interests together and the result was amazing!
She decided to sponsor a soapbox derby competition, and found out that one of the late night TV shows was going to cover the race for a human interest story. She had some shirts and jackets made up with the company logo, and decided to give one to the show host.
The day of the race, she was wearing her jacket, complete with logo, and volunteered in the set-up and anywhere else that she could. Her exposure as big – so the show host decided to speak to her for a moment. As
cameras panned in, her jacket was showing the logo, and she handed her gift of a jacket to the host – who held it up for all to see, including the camera.
When she watched the show later, they kept her piece in, and sure enough, her company logo was huge for all to see, both on her own her own jacket and on the host’s gift. Plus there were several others on which it showed
up by her handing out some shirts to key people in the race.
The exposure was tremendous, and the company enjoyed quite a surge in interest for the next couple of weeks.
This should tell you – get involved in events with big exposure, bring strategic samples to hand out, and get in the thick of it. Make sure key competitors get a free sample to help you promote. They might show it to their friends who might ask how they can get one. It might end up on TV. It might become the talk of the event. If you can, offer a prize from your company, as well, for the winners. It’s sure to go a long way in exposing your company.
About the author.
P. Roe writes “Slick Tricks” newsletter, which details the successful ways companies promote with success – and others don’t know about! http://doubleii.com/slicktricks.htm
Articles at http://doubleii.com/articlesreports.htm
ezineshere@aol.com
http://doubleii.com
She decided to sponsor a soapbox derby competition, and found out that one of the late night TV shows was going to cover the race for a human interest story. She had some shirts and jackets made up with the company logo, and decided to give one to the show host.
The day of the race, she was wearing her jacket, complete with logo, and volunteered in the set-up and anywhere else that she could. Her exposure as big – so the show host decided to speak to her for a moment. As
cameras panned in, her jacket was showing the logo, and she handed her gift of a jacket to the host – who held it up for all to see, including the camera.
When she watched the show later, they kept her piece in, and sure enough, her company logo was huge for all to see, both on her own her own jacket and on the host’s gift. Plus there were several others on which it showed
up by her handing out some shirts to key people in the race.
The exposure was tremendous, and the company enjoyed quite a surge in interest for the next couple of weeks.
This should tell you – get involved in events with big exposure, bring strategic samples to hand out, and get in the thick of it. Make sure key competitors get a free sample to help you promote. They might show it to their friends who might ask how they can get one. It might end up on TV. It might become the talk of the event. If you can, offer a prize from your company, as well, for the winners. It’s sure to go a long way in exposing your company.
About the author.
P. Roe writes “Slick Tricks” newsletter, which details the successful ways companies promote with success – and others don’t know about! http://doubleii.com/slicktricks.htm
Articles at http://doubleii.com/articlesreports.htm
ezineshere@aol.com
http://doubleii.com
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