Publicity - Exclusive, Powerful and Free!
| Category: Free Services | Date: 2003-03-24 |
Publicity is more valuable than paid advertising. Here is an opportunity to share your knowledge, experience and your expertise and in return you receive free publicity!
The Internet has produced a generation of people with an insatiable appetite for information. Information on every conceivable subject. As a result, no subject has been left unaddressed.
This drive for information has web masters and ezine editors looking for quality information to post on their web sites and in their ezines opening the door for you to share your expertise and in the process gain recognition.
In comparing publicity to advertising, the biggest benefit of publicity is the credibility you receive. Credibility that you couldnt possibly buy with paid advertising and as an added benefit you receive that credibility....instantly!
Two excellent forms of publicity are writing press releases and writing articles. Both generate exposure, both are free and best of all both add credibility!
Let the web masters, ezine editors and viewers know you are out there. The way you do that is to repeatedly send out press releases and articles you have written. Sending just one press release or one article doesnt do any good, plus the more you practice writing, the better you get.
Writing press releases and articles is like developing any other skill, the only way you can develop it is to practice! Dont be concerned whether it is a literary masterpiece or not, just get it out!
Then get out another and another and another. Keep practicing. In no time youll be a pro and can just crank out those little masterpieces.
You have to send out a steady stream of press releases and articles, reminding them of what you know and who you are. By using repetition you reinforce your presence in their minds.
You might be asking, "Well what if I dont have an idea for a new article or press release every few weeks or so, what do I do? " Then send your existing press release or article to some new sites or start over and send again.
Even if you send your information to the same sites, people and circumstances change. A person many not have needed your information a week or two ago, but it may be the exact piece of information they are looking for today.
You may have an entirely different group of people viewing or needing your information when you submit this time. Again, people and circumstances change.
Dont give up. Its better to send out the same information over and over than to send nothing at all. The key is sending your information often and reaching new contacts.
As you become more accustom to sending your press releases and articles, begin working on variations of your story.
Look for new ways to present your information. New and different slants, a different focus or a new idea using the same information, just presenting it in a different light.
One word of caution here. Dont try to *sell* in your press releases or articles. Your press releases and articles have one purpose and one purpose only... to get what you know and who you are in front of the viewer so in turn, the viewer will contact you for more information!
This is a system that will work, provided you work it! Is this magic? No. Will it work 100% of the time? No. But it will dramatically boost the exposure you receive and cement your credibility as an authority in your field!
So maintain your quest for publicity. After all, its exclusive, its powerful and.....its free!
Copyright 2002 Livvie Matthews
About the Author
Livvie Matthews offers a complete line of services ranging from the do-it yourselfers, to consulting and joint venture services, to full writing and production services for home
based businesses, small businesses and large corporations worldwide for creating and marketing their own simple, but effective, versatile information tool! Visit
simplebizpublications.com and Market Your Goldmine!
Subscribe: simplebiz-ezine-subscribe@yahoogroups.com
Livvie@simplebizpublications.com
http://www.simplebizpublications.com
The Internet has produced a generation of people with an insatiable appetite for information. Information on every conceivable subject. As a result, no subject has been left unaddressed.
This drive for information has web masters and ezine editors looking for quality information to post on their web sites and in their ezines opening the door for you to share your expertise and in the process gain recognition.
In comparing publicity to advertising, the biggest benefit of publicity is the credibility you receive. Credibility that you couldnt possibly buy with paid advertising and as an added benefit you receive that credibility....instantly!
Two excellent forms of publicity are writing press releases and writing articles. Both generate exposure, both are free and best of all both add credibility!
Let the web masters, ezine editors and viewers know you are out there. The way you do that is to repeatedly send out press releases and articles you have written. Sending just one press release or one article doesnt do any good, plus the more you practice writing, the better you get.
Writing press releases and articles is like developing any other skill, the only way you can develop it is to practice! Dont be concerned whether it is a literary masterpiece or not, just get it out!
Then get out another and another and another. Keep practicing. In no time youll be a pro and can just crank out those little masterpieces.
You have to send out a steady stream of press releases and articles, reminding them of what you know and who you are. By using repetition you reinforce your presence in their minds.
You might be asking, "Well what if I dont have an idea for a new article or press release every few weeks or so, what do I do? " Then send your existing press release or article to some new sites or start over and send again.
Even if you send your information to the same sites, people and circumstances change. A person many not have needed your information a week or two ago, but it may be the exact piece of information they are looking for today.
You may have an entirely different group of people viewing or needing your information when you submit this time. Again, people and circumstances change.
Dont give up. Its better to send out the same information over and over than to send nothing at all. The key is sending your information often and reaching new contacts.
As you become more accustom to sending your press releases and articles, begin working on variations of your story.
Look for new ways to present your information. New and different slants, a different focus or a new idea using the same information, just presenting it in a different light.
One word of caution here. Dont try to *sell* in your press releases or articles. Your press releases and articles have one purpose and one purpose only... to get what you know and who you are in front of the viewer so in turn, the viewer will contact you for more information!
This is a system that will work, provided you work it! Is this magic? No. Will it work 100% of the time? No. But it will dramatically boost the exposure you receive and cement your credibility as an authority in your field!
So maintain your quest for publicity. After all, its exclusive, its powerful and.....its free!
Copyright 2002 Livvie Matthews
About the Author
Livvie Matthews offers a complete line of services ranging from the do-it yourselfers, to consulting and joint venture services, to full writing and production services for home
based businesses, small businesses and large corporations worldwide for creating and marketing their own simple, but effective, versatile information tool! Visit
simplebizpublications.com and Market Your Goldmine!
Subscribe: simplebiz-ezine-subscribe@yahoogroups.com
Livvie@simplebizpublications.com
http://www.simplebizpublications.com
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