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Focus Your Light

Category: Home Based Business - Getting Started Date: 2003-06-18
Remember when you were a kid how you could make paper catch fire by focusing the suns rays with a magnifying glass? Youd look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.

How did that humble magnifying glass start something as powerful and elemental as a fire? The answer, of course, is concentration. Concentration of the suns rays into a tiny, intense circle of heat. In a word, FOCUS.

We work the same way. If we truly focus our energy, concentration and creativity, we bring an intensity to the task that we just cant generate if these things are scattered amongst several projects at once.

Now, to simply say to you, "focus your energy and you will achieve greater results" is all very well. Its quite another matter entirely to be able to do it, especially when there are umpteen different priorities constantly tugging away at you, each demanding at least some of your attention and NOW.

To bring focus to your various activities, you need to break the cycle of allowing yourself to be distracted from the task at hand.

-> Identify Priority Tasks

To start with, you should allocate your time proportionately to all of the various tasks you need to do. Notice I said NEED to do. The first step is to decide what truly needs to be done and what doesnt. If you categorize a task as something that needs to be done, ask yourself why it is necessary. Another way of asking the same question is to
ask yourself, "what will happen if I dont do this today?". If the ultimate consequence is that nothing will happen, why do it?

If you find yourself reluctantly concluding, well, I dont NEED to do this, I WANT to, then put it into the "need to do" category. Doing things for yourself, for your own
enjoyment or satisfaction, should be a priority. Focus is not only about doing the things you should do, it is doing the things you want to do as well. By including in your
need to do list things that are for your own personal pleasure and enjoyment, you replenish yourself and this in turn allows you to bring even greater focus, awareness and creativity to your other activities. So, give yourself permission to enjoy yourself.

->Allocate Time to Priority Tasks

Now that you have identified your need to do activities, decide when you are going to do them and estimate how long you think they will take. Then add 40%. One of the
immutable laws of the universe is that everything takes longer than you think it will. Save yourself the stress of running to keep up with the clock.

When thinking about when you will do a specific task, work with your body. Are you a morning person, a night-owl, a late-afternoon person or something else entirely? Whichever you are, schedule for that time your most intellectually demanding tasks. If youre a morning person, for example, and one of your need to do activities is to write a sales page for your website, allocate this task to your prime time. Then allocate your less intellectually demanding activities, such as reading and responding to email, to your off-peak time.

Similarly, dont schedule your personal time for your prime time. Again, if youre a morning person, schedule your hour lying out in the sun for mid-afternoon, your off-peak time.

By making strategic use of your time in this way you will be making the most efficient use of your prime time while STILL being able to do the things that YOU enjoy, and on a daily basis!

Compare this approach with a fragmented one. Youre a morning person. You need to write a sales page for your web site. You also need to read and respond to email today and you also want to schedule time, just an hour or so, to get some sun.

Its morning but, instead of starting your sales page, you decide to read and respond to your email first, to kind of ease into the day. Thats a breeze because reading and
responding to email is not an intellectually demanding task and youre at your peak anyway. You finish reading and responding to your mail two hours later.

Now you think about writing your sales page. But youve used your peak concentration time on email and youve lost that sharp edge you always have first thing in the morning. That makes writing sales copy, an already intellectually
demanding task, even more difficult. You really dont feel like it right now. So you put it off. You look for something easier to do.

Maybe you could take that hour off now and use the time while youre lying out in the sun to get your head together. But no, you cant relax if you know you have work
uncompleted. So you decide to force yourself to make a start on your sales copy. You write your copy but it just doesnt flow. It feels stilted and contrived.

You begin to get frustrated and annoyed with yourself. If only Id got it over and done with first thing Id be dealing with my email right now looking forward to lying out
in the sun for a while later on, you think. Thats what I should be doing! So, you get annoyed with yourself, and become generally irritable. Which, of course, just blocks the creative flow even more. Lunchtime rolls around and you feel like youve wasted half a day.

What a waste of energy, concentration and creativity! What a lack of FOCUS. Just look at the energy youve wasted feeling annoyed and irritable with yourself. Just think what you could have accomplished if youd put that energy to good use and focused!

Save yourself the angst. Identify priority tasks, strategically allocate times of the day to each task depending on how intellectually demanding they are, and exercise personal DISCIPLINE to do the right thing right and at the right time.

-> Concentrate on One Thing at a Time

When youre doing the right thing at the right time, dedicate yourself to that one thing and nothing else. Dont let your mind wander to what else you could be doing. You
dont need to worry about that because "what else" has been allocated its own time and that time will come.

Remember, the whole point of focusing is to make maximum use of your time, energy, concentration and creativity. If you can do this, you will give yourself the gift of more time for yourself and your family. So remember to turn it off too. Give 100% of yourself to the task at hand during the time allocated to that task and then let it go.

Take care of business but always remember, life is for living!

© 2002 Elena Fawkner

** Reprinting of this article is welcome! **
This article may be freely reproduced provided that: (1) you include the following resource box; and (2) you only mail to a 100% opt-in list.

Heres the resource box to use if reprinting this article:

About the author.

Elena Fawkner is editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for the work-from-home entrepreneur.
ahbbo.com

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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
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 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
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 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
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 • ZeLatest