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Lessons Learned After Five Years in Business

Category: Home Based Business - Getting Started Date: 2003-06-18
My Internet business is turning five!

This is a significant anniversary for me. Statistics tell us that many small businesses go under within the first five years.


Frankly, I never thought Id make it this far. I had too many strikes against me, or so I thought.


To make a long story short, I started my Internet business with no business background or experience, no cash, and hindered by poor eyesight that makes it difficult to stare at a monitor for extended periods.


Five years ago, after subsidizing the business through part-time employment for a couple of years, I took a deep breath and went full-time.


Ive had some ups and downs. Ive learned some lessons, however, that will work to my advantage in the coming years. Feel free to incorporate any of these findings if they fit with your own situation:


a. Those stodgy business experts were correct. I really did need a business plan, and it really did take about 60 hours to develop one. I really do have to revise my financials and my marketing plans and my sales forecasting every single year.


And I have to refer to these documents every month to be sure Im on track.


b. There are no shortcuts. I work hard and make sacrifices. Luckily, I was never a person to be tempted by scams and get-rich-quick schemes, so I lost no money that way. I have lost a bit of money through purchasing products and services that dont measure up. You live and learn.


c. Good bookkeeping is vital. In the beginning, I carted a shoebox full of scraps and receipts to a less-than-impressed accountant at tax season. I had no idea how or why to keep track of where the money was going and where it was coming from.


Now, I use MYOB accounting software to keep my books up to date. I reconcile my business checking account every month. I have all necessary records filed where I can find them, and my receipts are sorted and stored.


My accountant takes me seriously, because she knows I take my own business seriously.


d. I have to rely on my own judgement. Good judgment comes from having correct information. Feelings, "brainstorms" or consulting the tarot cards doesnt help. I need information based on solid research. With good information, my "intuition" is much more likely to pay off.


I receive a lot of advice about running my business. Some of it is excellent. Some is trash. I have to figure out which is which. Some of the "trash" comes from people posing as experts. Some of the nuggets of wisdom come from unlikely sources.


e. I have to manage my money wisely. Its easy to squander a fortune on services and products that look appealing but dont contribute to the bottom line. I buy nothing unless my business needs it. The fact that I would "like" to have the latest and greatest high tech gizmo is irrelevant.


And when I had a particularly good year in 2000, I invested most of the profits so there would be something to fall back on when a bad year rolled around.


f. I have to be flexible. The business world, especially the Internet business world, is a rapidly changing environment. If Im "married" to one product or service, or rigid about doing things a certain way, I might not survive.


Ive re-invented my activities a few times already.


g. I dont gamble on other peoples businesses. Nowadays I say "no thank you" to invitations to
donate my time and skills to someones business
idea. I give no heed to promises that Ill be paid later or issued shares when they realize a profit.


I wasnt so smart in the beginning. I have yet to receive so much as one penny from this type of arrangement. However, Ive wasted a lot of time that could have been used more wisely.


h. I come across a lot of great people. I also come across some real jerks. Im having a good day when I deal with more of the first than the second. I try to be courteous to the jerks. Maybe some day theyll grow up and become a positive member of my networking circle.


Heres on piece of advice to people just starting out. Be careful what you name your business. I picked "Nightcats" on a lark a few years ago when wacky Internet names were common. In todays more onservative climate, it seems inappropriate. Worse, I attract p**n spams because apparently Nightcats suggests something else to certain people.

As I said, before, "Live and learn."

About the author.

How to Write Business Plans, Business Proposals,
JV Contracts,Human Resource Package, More!
No-cost ebook "Beginners Guide to Ecommerce".
Business Writing by Nightcats Multimedia Productions
nightcats.com

campbelj@nightcats.com
http://www.nightcats.com
Сайт изготовлен в Студии Валентина Петручека
изготовление и поддержка веб-сайтов, разработка программного обеспечения, поисковая оптимизация

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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest