Youll Never Look at Another Plate of Bacon & Eggs in Quite the Same Way Again!

The majority of us are on the downside looking up—but one thing we have is hope.

We never fail until we quit. We can make it to the upside of the whole shebang if only we just hang in there. Of course, plugging along from day to day using only our own meager resources means it will take us awhile to build up a decent income.

However, if we wish to make it BIG—FAST—we have to take the concomitant risk and GO big, insofar as we are able to put together the resources to do so. By this, I mean, sticking our necks out—whether that means running up our credit cards, borrowing against our home equity, dipping into life insurance funds, 401K, selling off some assets, or borrowing from friends or family, maybe getting a government grant, or raising cash from investors—there is going to be RISK!

(I would rather try SOMETHING BIG and make it BIG, than to try something little and succeed with only paltry pay—or, worse yet, to try nothing and succeed!) Of course, youd better try something
BIG only if you really believe in it. And that, of course, means that, before taking on ANY risk, we first must thoroughly investigate that which we are considering and gather as many facts as we can to make an intelligent decision.

Then, once we make the decision to "go for it," we must be as committed as the pig for the bacon, and not just be involved, as the egg for the chicken. (You may never look at another plate of bacon & eggs in quite the same way!) :-)

We have to then throw everything we have into the effort to make our enterprise work—whether that is monetary resources, time, effort, or anything else. We must be willing to give our all—and
most of all—NEVER QUIT! If something is worthwhile investing in in the first place, then it will be worthwhile sticking with for the long haul.

Now Im not talking about pie-in-the-sky here—Im talking about advertising and marketing a proven and tested product—one that you know works—and also Im talking about putting the more expensive ads out ONLY after youve tested them for effectiveness. (Advertising is not only a science, but it is an art!) So, while everything in your ad may be technically correct, if it doesnt "click," it will still fail. You MUST test. All the BIG boys do! Thats part of what makes them BIG!

Bottom line, what Im trying to say is this: Sure, do everything for yourself that you can do when youre starting out. Later on, after youve had a measure of success, you can afford to hire
some of these things out. But the most important thing you can do if you want to get BIG is to develop a good ad that pulls well and then roll out with it BIG.

And remember—nothing ventured, nothing gained—an old saw, but true. Another is, ya gotta HAVE money to MAKE money! This is at least partly true—I look at it as "ya gotta USE money to
MAKE money"! It just doesnt necessarily have to come directly out of your own pocket.

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About the author.

Article penned by Mary Wilkey, publisher of elf Expressions Ezine.
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