5 Sure-Fire Ways to Lose Customers -- Fast!

I know, its kind of crazy to write and article about how to lose customers. But, as a consumer myself, I see the handwriting on the wall... One business after another seems intent on tossing away good money and driving away serious customers.

As one who works to help people achieve their goals, it just makes sense to offer those businesses the help they need. So, for those who might be needed help in this area, here are five sure-fire ways to start losing customers today:

1. Overpromise, Underdeliver

Hey, if you actually deliver what you say youll deliver (or worse yet, MORE than what you say youll deliver), clients and customers will love you. Put an end to that immediately by making big, wild, false claims about your product or service -- then fail to deliver on every one of them.

2. Make Things Difficult

If its easy for customers to find you, get the information they need, and to do business with you, THEY WILL! To drive these customers away, make all of your processes slow and bureaucratic. Hide important contact information on your website and marketing materials. Dont return phone calls or emails quickly (or even at all).

3. Guarantee Nothing

Companies and service providers who believe in their products and services guarantee them. They know theyll gain more clients and client confidence with this approach. Hardly the tack to take if youre looking to run a business into the ground... Forget about guarantees. Caveat Emptor!

4. Focus on Your Needs

Successful businesses regularly -- always -- focus efforts on giving customers what they need to be successful. Rather thank think about "customer service," want-to-fail business owners think about how "customers serve US." They ignore their customers needs and focus on their own.

5. Forget About Em

You can drive your customers away but still make money doing it. How? Once a customer or client has made a purchase with you, forget about them. Apathy after the sale is the number one reason customers leave. Just take their money and let that be end of the relationship. Sooner or later, the customer will get the point and leave for one of your competitors.

I know these are just five simple techniques. But I guarantee that if you put these techniques into place in your business, you can send your customers away in droves!

Plus, each of these techniques is inherently viral -- your customers will quickly spread the word about your new business approach with other customers or potential customers. Before you know it, without even trying, youll have lost all the customers you can imagine.

Hopefully you arent among those with a death-wish for your business. In that case, just do the opposite of what I said above and youll be well on your way to satisfying your customers all the time and growing a powerful, profitable business.

About the Author

Jim Allen, the Big Idea coach, helps small business owners improve profits through low- & no-cost marketing techniques. For more ideas, visit: CoachJim.com OR subscribe to Jims FREE bi-weekly ezine by sending a blank email to: SubscribeAA@CoachJim.com

jim@coachjim.com
http://www.coachjim.com