Atrocious Advertising Detected: Mission Critical!
| Category: Home Based Business - Marketing | Date: 2003-06-19 |
You know folks, it seems like every corner I turn on the web, I see more and more "yucky" advertising. Its daunting to see the fully avoidable mistakes were making. And the worst part is, if we would just slow down for a minute and examine what were doing, we wouldnt make these simple, yet costly errors.
I constantly see people, experienced and new, making mistakes like these:
Whats that youre promoting?:
First off, you should begin with youre program or business. Youre not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?
No, thats not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?
Heres a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.
Spelling mistakes:
Please take the extra 30 seconds and check the spelling in your ads "before" blasting them everywhere. Theres no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...
If you cant spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send em to me. Ill make sure your spelling is correct. Trust me, this kills your credibility.
Triple check that URL!:
It really boggles my mind to see the shear volumes of people not using the correct web site link or email address in your ads. Do not type your addresses in your ads, copy and paste! Copy and paste the correct links, and theres virtually no way to mess it up.
Maybe thats why that $50 solo ad never pulled in any leads?
Furthermore, use the mailto: and http:// prompts in your address. This will make your links "clickable" for everyone. Most email programs wont hyperlink your address if you just use, MarketingBlaze.com . But add the http:// prompt and youll get a nice clickable link like this one: http://MarketingBlaze.com .
Now, simply use the mailto: prompt for your email address: youremail@yourisp.com . Isnt that pretty?
(Pssst. Did you notice the space for the "." after the link. When using your web site or email addresses in sentences, always put a space between the punctuation. Example: youremail@yourisp.com . -- Now your links will always be ready for clicks.)
Hype:
Yep, the last thing people want to see when looking through hundreds of ads per day is hype. Youve seen the ads, maybe youre even creating these monsters...
"Join TODAY, Make $5,000 By Next Monday!!! GUARANTEED!"
Forget it. No way, next please. You know, even if your program does work miracles, dont go screaming it around the web. I want to see credibility. I want to trust you. Let me know how you can help me. Instead try something like:
"Attention: Incredible Breakthrough Guarantees YOU Extra Weekly Income"
Thatll get my click!
Your ad copy:
The most critical part of any ad campaign. Let me just say this, spend at least 50% of your time on your ad copy.
If a genie landed in your lap and granted you one wish to benefit your marketing, what would you wish for? To overcome your fear of writing articles? To master the art of building web pages? Or how about the ability to materialize million dollar ads, one after another, just like the great copywriting pros.
Think about it. If you could create order-pulling ads and roll them out into millions of dollars in profits like the pros do, would you have any marketing problems to speak of? I doubt it. Youd be one "rich" and happy camper.
Well, Im going to wrap this one up, leaving you with these words...
You know the old saying, "Its the small things that count." When youre marketing on this wild and crazy web, even the smallest of things can have a mammoth impact on the outcome. With hundreds of millions of people online at any given time (and growing at such an alarming rate) the Internet will gobble you up, and spit you back out if youre not paying attention.
So keep your eyes open and never stop learning.
"Information IS power!"
(c) Michael S.L Bombard 2001
About the Author
Happily written for your benefit by: Michael S.L Bombard
Hes excited because he recently stumbled upon a Proven, Scientific Breakthrough system that Automatically Generates Thousands of Daily Email Leads & makes him More Sales!
Check it Out: http://www.roibot.com/w.cgi?R39995_Articles
Subscribe to his Free monthly article distribution service:
marketingblazearticles@infogeneratorpro.com
:To contact see details below.
ecomadvantage@powersurfr.com
http://MarketingBlaze.com
I constantly see people, experienced and new, making mistakes like these:
Whats that youre promoting?:
First off, you should begin with youre program or business. Youre not promoting some flim-flam chain letter are you? Or how about some free replicating web page that will probably close down right when you finally start to make a few dollars?
No, thats not you. You did your research and built your business around credibility, professionalism and good old supply and demand, right?
Heres a general rule of thumb that I like to follow: Would you feel comfortable and "proud" recommending your program or business to your mother? Hmmm.
Spelling mistakes:
Please take the extra 30 seconds and check the spelling in your ads "before" blasting them everywhere. Theres no bigger turn off for me than when I see ad copy with a plethora of simple spelling mistakes. I thought you were a professional businessman? But then again...
If you cant spell that great, so what. Use your spell check, or have somebody else look over your ads. Heck, send em to me. Ill make sure your spelling is correct. Trust me, this kills your credibility.
Triple check that URL!:
It really boggles my mind to see the shear volumes of people not using the correct web site link or email address in your ads. Do not type your addresses in your ads, copy and paste! Copy and paste the correct links, and theres virtually no way to mess it up.
Maybe thats why that $50 solo ad never pulled in any leads?
Furthermore, use the mailto: and http:// prompts in your address. This will make your links "clickable" for everyone. Most email programs wont hyperlink your address if you just use, MarketingBlaze.com . But add the http:// prompt and youll get a nice clickable link like this one: http://MarketingBlaze.com .
Now, simply use the mailto: prompt for your email address: youremail@yourisp.com . Isnt that pretty?
(Pssst. Did you notice the space for the "." after the link. When using your web site or email addresses in sentences, always put a space between the punctuation. Example: youremail@yourisp.com . -- Now your links will always be ready for clicks.)
Hype:
Yep, the last thing people want to see when looking through hundreds of ads per day is hype. Youve seen the ads, maybe youre even creating these monsters...
"Join TODAY, Make $5,000 By Next Monday!!! GUARANTEED!"
Forget it. No way, next please. You know, even if your program does work miracles, dont go screaming it around the web. I want to see credibility. I want to trust you. Let me know how you can help me. Instead try something like:
"Attention: Incredible Breakthrough Guarantees YOU Extra Weekly Income"
Thatll get my click!
Your ad copy:
The most critical part of any ad campaign. Let me just say this, spend at least 50% of your time on your ad copy.
If a genie landed in your lap and granted you one wish to benefit your marketing, what would you wish for? To overcome your fear of writing articles? To master the art of building web pages? Or how about the ability to materialize million dollar ads, one after another, just like the great copywriting pros.
Think about it. If you could create order-pulling ads and roll them out into millions of dollars in profits like the pros do, would you have any marketing problems to speak of? I doubt it. Youd be one "rich" and happy camper.
Well, Im going to wrap this one up, leaving you with these words...
You know the old saying, "Its the small things that count." When youre marketing on this wild and crazy web, even the smallest of things can have a mammoth impact on the outcome. With hundreds of millions of people online at any given time (and growing at such an alarming rate) the Internet will gobble you up, and spit you back out if youre not paying attention.
So keep your eyes open and never stop learning.
"Information IS power!"
(c) Michael S.L Bombard 2001
About the Author
Happily written for your benefit by: Michael S.L Bombard
Hes excited because he recently stumbled upon a Proven, Scientific Breakthrough system that Automatically Generates Thousands of Daily Email Leads & makes him More Sales!
Check it Out: http://www.roibot.com/w.cgi?R39995_Articles
Subscribe to his Free monthly article distribution service:
marketingblazearticles@infogeneratorpro.com
:To contact see details below.
ecomadvantage@powersurfr.com
http://MarketingBlaze.com
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