Getting The Most Out Of Advertising
| Category: Home Based Business - Marketing | Date: 2003-06-18 |
When you pay for advertising, whether its buying a solo ad to a large opt-in list or pay-per-click search engines, your results will be many times greater than free ads, because your leads are very targeted. Targeted leads mean quality leads, and quality leads mean better results.
The downside to paid advertising, is that it costs money. Plus, not all paid advertising is quality advertising. A good example of low quality, paid advertising are the so-called "safe-lists." Dont be taken in by their sales pitch, these lists are nothing but a waste of money. All they do is flood your in-box every day, with hundreds of junk emails that no one reads. Its like paying to be spammed.
The bottom line is, there are some good ways to advertise for free, and you can make money doing it. Youll just make a lot more if you pay for good quality advertising. Just make sure to track your ads, so you know where your ads work and where they dont. If you dont spend your advertising dollars wisely, you will lose your money.
In order to determine how effective your advertising is, you must use a tracking system. I cannot stress this point enough. By tracking your ads, youll not only know exactly where your visitors are coming from, but which ads work and which ones dont. Simply put, if you dont track your ads, youre throwing your hard-earned money down the drain.
When you know where your visitors are coming from, then you can stop paying for useless advertising and concentrate your efforts on effective advertising. For example, I placed an ad in ten different ezines and tracked the results. Three of them gave me a whopping 20-24% response, while the other seven pulled less than 3%. Needless to say, I stopped advertising in the seven that didnt produce responses and spent my advertising dollars in the three that did. Its really that simple, and will save you tons of money by showing you exactly where your paying customers are coming from.
The best service weve found, and the one we use ourselves, is HyperTracker. They provide you with a variety of statistics for analyzing the success of each campaign. Its fully automated, works around the clock and offers all the vital statistics you need to make important decisions. This is a MUST for any serious advertiser!
Go to: HyperTracker.com
Now that theyve been to your website, the trick is to keep them coming back. Thats why you MUST have an opt-in mailing list. With your own opt-in list, you can substantially boost your sales by using sequential autoresponders to follow-up with potential customers. A sequential autoresponder sends a pre-written email, on a pre-set day, to anyone who opts-in to your subscriber list. You set how many emails to send, and how many days apart to send them, and the autoresponder takes care of the rest.
Research indicates that it often takes up to eight exposures to an offer (or more!) before a person will act. The more someone sees your offer, the more they start to trust you. By continually and automatically following up with your leads, you can increase your sales by up to 400%!
You can get an excellent autoresponder at: http://www.GetResponse.com
With GetResponse, there are no other links in your emails except yours, so theres nothing to distract your customer away from your offer. You also get unlimited follow-up emails, so you can send as many as you want for months or even years!
Remember, your subscriber list is your life-blood in marketing. They are the loyal ones who trust you and want to see what you have to offer. Treat them well, and dont take advantage by over-emailing them. You dont want to become a pest.
If you want to make money online, you have to get people to your website, and once you get them there, you have to get them to join your mailing list. The only way to do that is through constant promotion. Test your ads and track the results and youll be able to generate steadily flowing sales! That is the key to internet success.
Copyright (c), 2002 Dave Barrett eMoney Monthly
About the Author
Dave Barrett is editor of the ezine eMoney Monthly. Subscribe now and get 3 free ebooks plus your chance to WIN the #1 Online Home Business FREE! 6 Money-Making, automated, order-pulling websites, costing over $500 if purchased separately. VERY limited time offer. Act now!
dave@emoneymonthly.com
http://www.eMoneyMonthly.com
The downside to paid advertising, is that it costs money. Plus, not all paid advertising is quality advertising. A good example of low quality, paid advertising are the so-called "safe-lists." Dont be taken in by their sales pitch, these lists are nothing but a waste of money. All they do is flood your in-box every day, with hundreds of junk emails that no one reads. Its like paying to be spammed.
The bottom line is, there are some good ways to advertise for free, and you can make money doing it. Youll just make a lot more if you pay for good quality advertising. Just make sure to track your ads, so you know where your ads work and where they dont. If you dont spend your advertising dollars wisely, you will lose your money.
In order to determine how effective your advertising is, you must use a tracking system. I cannot stress this point enough. By tracking your ads, youll not only know exactly where your visitors are coming from, but which ads work and which ones dont. Simply put, if you dont track your ads, youre throwing your hard-earned money down the drain.
When you know where your visitors are coming from, then you can stop paying for useless advertising and concentrate your efforts on effective advertising. For example, I placed an ad in ten different ezines and tracked the results. Three of them gave me a whopping 20-24% response, while the other seven pulled less than 3%. Needless to say, I stopped advertising in the seven that didnt produce responses and spent my advertising dollars in the three that did. Its really that simple, and will save you tons of money by showing you exactly where your paying customers are coming from.
The best service weve found, and the one we use ourselves, is HyperTracker. They provide you with a variety of statistics for analyzing the success of each campaign. Its fully automated, works around the clock and offers all the vital statistics you need to make important decisions. This is a MUST for any serious advertiser!
Go to: HyperTracker.com
Now that theyve been to your website, the trick is to keep them coming back. Thats why you MUST have an opt-in mailing list. With your own opt-in list, you can substantially boost your sales by using sequential autoresponders to follow-up with potential customers. A sequential autoresponder sends a pre-written email, on a pre-set day, to anyone who opts-in to your subscriber list. You set how many emails to send, and how many days apart to send them, and the autoresponder takes care of the rest.
Research indicates that it often takes up to eight exposures to an offer (or more!) before a person will act. The more someone sees your offer, the more they start to trust you. By continually and automatically following up with your leads, you can increase your sales by up to 400%!
You can get an excellent autoresponder at: http://www.GetResponse.com
With GetResponse, there are no other links in your emails except yours, so theres nothing to distract your customer away from your offer. You also get unlimited follow-up emails, so you can send as many as you want for months or even years!
Remember, your subscriber list is your life-blood in marketing. They are the loyal ones who trust you and want to see what you have to offer. Treat them well, and dont take advantage by over-emailing them. You dont want to become a pest.
If you want to make money online, you have to get people to your website, and once you get them there, you have to get them to join your mailing list. The only way to do that is through constant promotion. Test your ads and track the results and youll be able to generate steadily flowing sales! That is the key to internet success.
Copyright (c), 2002 Dave Barrett eMoney Monthly
About the Author
Dave Barrett is editor of the ezine eMoney Monthly. Subscribe now and get 3 free ebooks plus your chance to WIN the #1 Online Home Business FREE! 6 Money-Making, automated, order-pulling websites, costing over $500 if purchased separately. VERY limited time offer. Act now!
dave@emoneymonthly.com
http://www.eMoneyMonthly.com
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