If you Sell a Product, Use Online and Web Site Marketing
| Category: Home Based Business - Marketing | Date: 2003-06-18 |
You may think,"Why not let other Web sites sell my books?"
Thats a good plan to get started, but one of the dangers is that Online publishers or book-selling sites may not pay you on time, pay you enough, or may just go by the wayside because of low profits. They pay around 30% royalties for print books and 50-70% royalty for eBooks, and send you checks periodically through the mail.
If you have your own Web site for your informational products, you will get to keep all of the money after expenses, always a great advantage. You will be seen as a market leader in your field.
1. Get a Low-Cost Web Site
You dont need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. Thats only three sections of possibly 10 pages.
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer these questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my books or service?
Think what you can offer thats different and better than your competiton.If you said, "Im the one who can help you make your book dream a reality--faster, cheaper, and easier.
To these hot benefits, add features.
-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."
-Write each chapter fast to write focused and compelling copy, be clear, and edit much less with the "Fast-Forward" technique.
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips, the will become aware of the products you offer, because at the end of each article will be a link straight to your products.
They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.
5. Reach new customers worldwide.
Once you get up on the Web, many people will come to your site from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.
Your Web site attracts only targeted buyers which translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Online people expect you to have a Web site because they love the convenience and speed of Online information and ordering.
Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews. Offer a free 800 telephone number for orders. Put it in the "How to Contact Us" section on your Web site. Put it at the top of your ezine. Include it in all email promotions, so you make it easy for people to connect, and eventually buy.
7. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.
8. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar store front would.Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, youll need only a part time virtual assistant. and more effective than the mail, telephone or fax.
9. Reduce your time in the office.
Its far quicker to use email than phones or faxes. You dont have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, its all in writing.
10. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead. When you self-publish eBooks, you wont have to spend time or money on postage, packaging, or mailing. You dont spend money on printing bringing much more profits as well as reduced expenses.
You reduce your dependence on other sales channels such as the brick and mortar bookstore. You lose profits because bookstores only use distributors or wholesalers. All of these folks take a hefty percentage to greatly reduce your profits--up to 90%.
Increase your profits up to ten times.Online bookstores will accept your eBook or print book readily. You just fill out a few forms and agreements.They give you much more than 10% royalties--often 70%.
Its great when you see the commission checks come in the mail every few weeks. These monies support the author, not the unwieldy publishing monolith who spends most of its time and money on big-ticket authors.
11. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.
You dont have to spend time buying stamps and special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Give each group their own address list, so you can laser target messages just to one audience at a time.
With a virtual assistant, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your messages can be a free report, a free article, a tip, even an interview or questions and answers.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information. Put your efforts into Web and Online marketing and win!
Judy Cullins
©2001
About the Author
Judy Cullins
Author, publisher, book coach
Write Your Ebook or Other Short Book - Fast!
Ten Non-techie Ways to Market Your Book Online
Quadruple Your Web Sales in One Month with Free Articles
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Judy@bookcoaching.com?subject=subscribe
Judy@bookcoaching.com
http://www.bookcoaching.com
Thats a good plan to get started, but one of the dangers is that Online publishers or book-selling sites may not pay you on time, pay you enough, or may just go by the wayside because of low profits. They pay around 30% royalties for print books and 50-70% royalty for eBooks, and send you checks periodically through the mail.
If you have your own Web site for your informational products, you will get to keep all of the money after expenses, always a great advantage. You will be seen as a market leader in your field.
1. Get a Low-Cost Web Site
You dont need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. Thats only three sections of possibly 10 pages.
2. Enhance your Online and Brand Presence
To discover your own "brand" brainstorm with friends and associates. Answer these questions:
-Why is my product or service the right choice?
-Why am I the preferred expert over my competition?
-What is unique about my books or service?
Think what you can offer thats different and better than your competiton.If you said, "Im the one who can help you make your book dream a reality--faster, cheaper, and easier.
To these hot benefits, add features.
-Design each part of your book to sell more copies before you write a single chapter with the essential "Seven Hot-Selling Points."
-Write each chapter fast to write focused and compelling copy, be clear, and edit much less with the "Fast-Forward" technique.
3. Enhance product awareness.
When your targeted visitors come to you site to see your free articles and tips, the will become aware of the products you offer, because at the end of each article will be a link straight to your products.
They may not buy the first time, the second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.
4. Boost your leads fast.
When you entice your reader with a testimonial or a free bonus report to leave their email address, you will be able to continue to stay in touch with them. Allow them to download a free chapter or excerpt of your eBook. Illustrate with benefits and a testimonial why they should sign up for your free ezine.
5. Reach new customers worldwide.
Once you get up on the Web, many people will come to your site from all over the world. Your ezine or teleclasses can connect with people outside your area because your subscribers or participants think so much of you that they forward the good news to their friends and associates.
Your Web site attracts only targeted buyers which translates to a much higher rate of sales.
6. Make it easy to buy
Maybe people know you or your products offline through networking groups or other business ventures. A Web site makes you even more respected. Online people expect you to have a Web site because they love the convenience and speed of Online information and ordering.
Increase your existing sales channels, such as post cards, talks, book signings, or radio interviews. Offer a free 800 telephone number for orders. Put it in the "How to Contact Us" section on your Web site. Put it at the top of your ezine. Include it in all email promotions, so you make it easy for people to connect, and eventually buy.
7. Offer improved customer service and support.
All new subscribers to my ezine get 2 free special bonus reports. I receive their email address. I keep these in a file and follow up every few months with an email "thank you" gifting them with a free special report or free email answer to one question. Customers love a freebie, and they will connect my name with any future purchase they need to make.
8. Reduce support costs.
Your Online home office costs a fraction of what a brick and mortar store front would.Think of the rent, the gas you save! Online services cost just a little: Web hosting, Web maintenance, and an email server are a few. Since Online marketing is far easier, youll need only a part time virtual assistant. and more effective than the mail, telephone or fax.
9. Reduce your time in the office.
Its far quicker to use email than phones or faxes. You dont have to have expensive and time-costing lunches with associates, because you can email at your convenience. And, its all in writing.
10. Reduce the cost of doing business.
In your home-based virtual office, you will have much less overhead. When you self-publish eBooks, you wont have to spend time or money on postage, packaging, or mailing. You dont spend money on printing bringing much more profits as well as reduced expenses.
You reduce your dependence on other sales channels such as the brick and mortar bookstore. You lose profits because bookstores only use distributors or wholesalers. All of these folks take a hefty percentage to greatly reduce your profits--up to 90%.
Increase your profits up to ten times.Online bookstores will accept your eBook or print book readily. You just fill out a few forms and agreements.They give you much more than 10% royalties--often 70%.
Its great when you see the commission checks come in the mail every few weeks. These monies support the author, not the unwieldy publishing monolith who spends most of its time and money on big-ticket authors.
11. Reduce your marketing time because email communication is short, fast, and gets to the point quickly.
You dont have to spend time buying stamps and special envelopes and stationery. You do need to keep track of every customer, subscriber and Web visitor. Give each group their own address list, so you can laser target messages just to one audience at a time.
With a virtual assistant, you can look like Barnes and Noble reaching thousands, even tens of thousands each day. Your messages can be a free report, a free article, a tip, even an interview or questions and answers.
If you are like me, you will enjoy keeping track of your increasing sales each month. You will enjoy staying in touch with your potential buyers. People Online are hungry for your information. Put your efforts into Web and Online marketing and win!
Judy Cullins
©2001
About the Author
Judy Cullins
Author, publisher, book coach
Write Your Ebook or Other Short Book - Fast!
Ten Non-techie Ways to Market Your Book Online
Quadruple Your Web Sales in One Month with Free Articles
http://www.bookcoaching.com/products.shtml
Subscribe to FREE ezine "The Book Coach Says..."
Judy@bookcoaching.com?subject=subscribe
Judy@bookcoaching.com
http://www.bookcoaching.com
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