The Elements of a Successful Business Website
| Category: Home Based Business - Marketing | Date: 2003-06-24 |
We have identified the qualities that makes a website stand out of the noise and help you get noticed.
Walt Disney’s success is solidly based on his belief in imagination. In the same manner, in the Internet, you have to have the vision or foresight how to succeed in a virtual environment. The world is your market.
Since we have chosen a virtual business in a virtual environment, we have to think of a way that everyone will know about our virtual presence in this virtual community. Here are some elements that will help you get noticed.
The common characteristics of successful business websites are:
Visibility - Looking for web pages in the Internet is like looking for a needle in a haystack. To keep your site on top of the hay and visible, register it to as many search engines, such as Lycos, Infoseek, AltaVista, Webcrawler, Excite, Hotbot, All The Web, Direct Hit, Snap.com LookSmart, MSN.com, Netscape NetFind, Thunderstone, PC Beacon, etc., and with catalog listings such as Yahoo, the Open Directory Project, Galaxy, etc.
Regularly Updated - How do you feel when you see this on the website you clicked on -last updated August 1998? You immediately feel an eerie atmosphere that send out signs that the website has been abandoned or, worse, dead. Remarkably successful sites always look fresh with new pages added, old pages updated, which keeps viewers that urge to come back to watch or see new features every time.
Gold Mine of Information - The successful site contains powerful, relevant and useful information, more information and more information. More than a visitor could absorb in one visit and easy return to previous pages or forward to next pages is an asset.
Clear Navigation - There should be consistency of arrows, icons to guide the visitor where to go providing the guided tour facility but giving them the feeling that they are on their own.
Keep Visitors fenced-in - Many websites have links that sends the visitors out as they click through links. You spent time and effort to bring them over to your site. You must exert utmost effort to keep them in.
True Value - Products, Services, contents, features, and resources are your assets. Websites are not only for marketing and for selling. Some successful websites provide relevant and useful information and services to visitors for Free.
Quick Response to Queries -- Inquiries are attended to as quick as it came.
Organization - The site must have a budget and personnel support and should not be dependent on dole outs. Active participation of everyone involved and everyone knows what is going on. It emotes the professional atmosphere when a visitor comes in to visit.
Information Gathering - The site is capable of gathering information about its users, normally done through surveys, newsletter subscriptions, contests, etc. to give you the idea about who your visitors are, their preferences and reactions.
Internet tools - Make use of other tools such as Gopher and FTP sites, e-mail supported programs.
Good Design - A good design correlates with appropriate choice of text and images, interplay of imagery with the content of the pages. There should be proper choice of graphics and colors.
About the author:
Cpoyright 2000 PowerHomeBiz.com, LLC, Power HomeBiz Guides. for more articles , visit Power HomeBizGuides at powerhomebiz.com an online magazine designed to stimulate your entrepreneurial mind. We make small business do BIG business. To subscribe to the bi=weekly newsletter , send an e-mail to newsletter@powerhomebiz.com
:To contact see details below.
nachm@powerhomebiz.com
http://www.powerhomebiz.com/
Walt Disney’s success is solidly based on his belief in imagination. In the same manner, in the Internet, you have to have the vision or foresight how to succeed in a virtual environment. The world is your market.
Since we have chosen a virtual business in a virtual environment, we have to think of a way that everyone will know about our virtual presence in this virtual community. Here are some elements that will help you get noticed.
The common characteristics of successful business websites are:
Visibility - Looking for web pages in the Internet is like looking for a needle in a haystack. To keep your site on top of the hay and visible, register it to as many search engines, such as Lycos, Infoseek, AltaVista, Webcrawler, Excite, Hotbot, All The Web, Direct Hit, Snap.com LookSmart, MSN.com, Netscape NetFind, Thunderstone, PC Beacon, etc., and with catalog listings such as Yahoo, the Open Directory Project, Galaxy, etc.
Regularly Updated - How do you feel when you see this on the website you clicked on -last updated August 1998? You immediately feel an eerie atmosphere that send out signs that the website has been abandoned or, worse, dead. Remarkably successful sites always look fresh with new pages added, old pages updated, which keeps viewers that urge to come back to watch or see new features every time.
Gold Mine of Information - The successful site contains powerful, relevant and useful information, more information and more information. More than a visitor could absorb in one visit and easy return to previous pages or forward to next pages is an asset.
Clear Navigation - There should be consistency of arrows, icons to guide the visitor where to go providing the guided tour facility but giving them the feeling that they are on their own.
Keep Visitors fenced-in - Many websites have links that sends the visitors out as they click through links. You spent time and effort to bring them over to your site. You must exert utmost effort to keep them in.
True Value - Products, Services, contents, features, and resources are your assets. Websites are not only for marketing and for selling. Some successful websites provide relevant and useful information and services to visitors for Free.
Quick Response to Queries -- Inquiries are attended to as quick as it came.
Organization - The site must have a budget and personnel support and should not be dependent on dole outs. Active participation of everyone involved and everyone knows what is going on. It emotes the professional atmosphere when a visitor comes in to visit.
Information Gathering - The site is capable of gathering information about its users, normally done through surveys, newsletter subscriptions, contests, etc. to give you the idea about who your visitors are, their preferences and reactions.
Internet tools - Make use of other tools such as Gopher and FTP sites, e-mail supported programs.
Good Design - A good design correlates with appropriate choice of text and images, interplay of imagery with the content of the pages. There should be proper choice of graphics and colors.
About the author:
Cpoyright 2000 PowerHomeBiz.com, LLC, Power HomeBiz Guides. for more articles , visit Power HomeBizGuides at powerhomebiz.com an online magazine designed to stimulate your entrepreneurial mind. We make small business do BIG business. To subscribe to the bi=weekly newsletter , send an e-mail to newsletter@powerhomebiz.com
:To contact see details below.
nachm@powerhomebiz.com
http://www.powerhomebiz.com/
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