Two Fast Ways to Grow Your Online Business
| Category: Home Based Business - Marketing | Date: 2003-09-02 |
Were you aware that it can take a minimum of seven visits before a visitor purchases or will make an inquiry from your site?
You spend a lot of time and money to bring traffic to your site but what are you doing to bring them back?
If you think they'll bookmark your site and return, think again. How often have you gone back to a site your bookmarked? Rarely? Never?
You've heard the "Out of Sight...Out of Mind" right? You need to keep your web site in your visitors mind. This requires you to communicate with your visitors on a regular basis but to do that you need to know who they are or at least have their e-mail address.
The First Way Is To Build Your Own Opt In List.
This should be the number one priority of your site, even if you are selling something. Remember it can take a minimum of seven visits or seeing your name or product seven times before purchasing.
Make it easy for visitors to surrender their e-mail address.
Don't use complicated forms or ask too many personal questions. Usually a first name and e-mail address is sufficient.
There are many ways to capture those addresses. If you'd like to learn some of those techniques, you can receive our free report "7 Strategies for Building Your Opt In List" by sending a blank email to: opt-in@ebizsurvival.net
How are you going to entice them into surrendering their e-mail address? Offering something in exchange for that address.
This brings us to the second way to grow your online business.
Publishing a QUALITY eZine - Electronic Newsletter.
There is a voice "out there" saying there are too many free eZines. Don't bother publishing one. I agree, there are too many filled with ads and the same rehashed third party articles. We don't need anymore of those.
But ... We are talking publishing a quality eZine using original material...Yours!
There are many benefits to publishing an eZine.
1. It's an extremely low cost marketing tool.
2. You remain in constant touch with your subscribers.
3. Publishing is perceived as you taking your business serious.
4. You build rapport with your subscribers.
5. You also build trust.
The last two benefits are the most significant. People buy from those they like, know and trust.
Publishing an eZine has some additional marketing benefits.
1. You can submit your articles to other eZine publishers.
2. You can compile your articles into a free report and offer it as a sign up bonus.
3. Same as above, except sell the report.
How important is it for you to be doing these two things?
Mike Ambrosio of Info Marketing Online developed a site to grow his opt in list and gain subscribers for his eZine "The Way I See It". http://www.the-way-i-see-it.com
We've even optimize the homepage of one of our sites to capture e-mail addresses.
To answer that question...I would have to say... Very Important!
...But only if you are serous your online business succeeding.
About the Author
Ann Rusnak is the 15 Minute Time Coach who helps entrepreneurs use The "15 Minute a Day" Technique that puts them in control of their time to grow their business faster and more profitable in less time with less stress! Subscribe to "Just 15 Minutes" and receive time saving information to grow YOUR business in less time. Send blank email to ebiz@just15minutes.com
support@just15minutes.com
http://www.just15minutes.com
You spend a lot of time and money to bring traffic to your site but what are you doing to bring them back?
If you think they'll bookmark your site and return, think again. How often have you gone back to a site your bookmarked? Rarely? Never?
You've heard the "Out of Sight...Out of Mind" right? You need to keep your web site in your visitors mind. This requires you to communicate with your visitors on a regular basis but to do that you need to know who they are or at least have their e-mail address.
The First Way Is To Build Your Own Opt In List.
This should be the number one priority of your site, even if you are selling something. Remember it can take a minimum of seven visits or seeing your name or product seven times before purchasing.
Make it easy for visitors to surrender their e-mail address.
Don't use complicated forms or ask too many personal questions. Usually a first name and e-mail address is sufficient.
There are many ways to capture those addresses. If you'd like to learn some of those techniques, you can receive our free report "7 Strategies for Building Your Opt In List" by sending a blank email to: opt-in@ebizsurvival.net
How are you going to entice them into surrendering their e-mail address? Offering something in exchange for that address.
This brings us to the second way to grow your online business.
Publishing a QUALITY eZine - Electronic Newsletter.
There is a voice "out there" saying there are too many free eZines. Don't bother publishing one. I agree, there are too many filled with ads and the same rehashed third party articles. We don't need anymore of those.
But ... We are talking publishing a quality eZine using original material...Yours!
There are many benefits to publishing an eZine.
1. It's an extremely low cost marketing tool.
2. You remain in constant touch with your subscribers.
3. Publishing is perceived as you taking your business serious.
4. You build rapport with your subscribers.
5. You also build trust.
The last two benefits are the most significant. People buy from those they like, know and trust.
Publishing an eZine has some additional marketing benefits.
1. You can submit your articles to other eZine publishers.
2. You can compile your articles into a free report and offer it as a sign up bonus.
3. Same as above, except sell the report.
How important is it for you to be doing these two things?
Mike Ambrosio of Info Marketing Online developed a site to grow his opt in list and gain subscribers for his eZine "The Way I See It". http://www.the-way-i-see-it.com
We've even optimize the homepage of one of our sites to capture e-mail addresses.
To answer that question...I would have to say... Very Important!
...But only if you are serous your online business succeeding.
About the Author
Ann Rusnak is the 15 Minute Time Coach who helps entrepreneurs use The "15 Minute a Day" Technique that puts them in control of their time to grow their business faster and more profitable in less time with less stress! Subscribe to "Just 15 Minutes" and receive time saving information to grow YOUR business in less time. Send blank email to ebiz@just15minutes.com
support@just15minutes.com
http://www.just15minutes.com
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