Your Online Business Needs More Work
| Category: Home Based Business - Marketing | Date: 2003-09-01 |
As unbelievable as it may seem for some, money can really be made online. But to succeed in the online world, a substantial effort, dedication, patience and perseverance are required in order to reap the rewards in the long run.
Below are ten important points to consider if you are serious about making your online business success a reality.
1) Own a domain name
No one without a domain can profit online. A domain is a real estate. You must own one. You must be prepared to develop one. It's very important.
2) Have a professional website design
Amateur design is embarrassing and won't help you make money. If you want people to treat you seriously and regard you as a professional, get professional design assistance.
3) Be hungry
One reason people fail online is because they believe in the "post it and they will buy" myth. The Internet doesn't work for people who aren't DETERMINED to understand it and make it work. You cannot lay back and profit online.
4) Sell value
Some people online sell crap. Crap will never make you successful online, or off. What people want, particularly in uncertain economic times, is VALUE. Value always sells.
5) Target Your Market
A common mistake among some web marketers is not generating "targeted" traffic. Targeting your market can be the sole component to increasing your sales dramatically. It makes a huge difference in the response or conversion rates.
6) Build your database
Building your database and starting an opt-in e-mail list (also referred to as an e-zine or online newsletter) ensures you'll always have a ready supply of prospects to sollicit, and allows you to create a continuous revenue stream that pays off every month with little or no cost.
The fact is, the easiest and cheapest way to get targetted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.
7) Get the right tools
These tools consist of an email software capable of sending mass personalized mailing to your subscribers so you can send unlimited non-spam emails.
8) Test different key elements of your marketing
Headlines, appeals, calls to action, guarantees, prices, advertising vehicles, etc. Most marketers either don't test at all, don't test enough, or don't test properly, and as a result get the same mediocre response.
But many ulta-successful marketers test almost religiously, which is a crucial secret to their success.
This is the only secret to Internet marketing. The more you test, the more money you will make, period. Test ads of all sorts, sales letters, ordering systems, angles and everything else that has to do with increasing orders. Set up your website to test constantly right from the start!
9) Promotion
A well devised advertising strategy is the key to snowballing your profits each month. Setup a daily promotion schedule and stick to it. No business can survive without promoting. The secret is consistency. Promote at least once per day, every day to grow your business to mammoth sized proportions!
10) Time, Focus, Automate & Delegate
Manage your business time well, and focus on the most productive activities. Automate and delegate where possible.
© 2003 by Jean Lam
About The Author
Jean Lam is the webmaster of zineguru.com - Your Web Marketing Power House. He is also the editor and publisher of a twice monthly FREE ezine "Zine Guru". To subscribe, for cutting-edge internet marketing tips, tricks and techniques, send a blank email to zinegurunews@getresponse.com and receive 4 valuable ebooks.
jean@zineguru.com
http://www.zineguru.com
Below are ten important points to consider if you are serious about making your online business success a reality.
1) Own a domain name
No one without a domain can profit online. A domain is a real estate. You must own one. You must be prepared to develop one. It's very important.
2) Have a professional website design
Amateur design is embarrassing and won't help you make money. If you want people to treat you seriously and regard you as a professional, get professional design assistance.
3) Be hungry
One reason people fail online is because they believe in the "post it and they will buy" myth. The Internet doesn't work for people who aren't DETERMINED to understand it and make it work. You cannot lay back and profit online.
4) Sell value
Some people online sell crap. Crap will never make you successful online, or off. What people want, particularly in uncertain economic times, is VALUE. Value always sells.
5) Target Your Market
A common mistake among some web marketers is not generating "targeted" traffic. Targeting your market can be the sole component to increasing your sales dramatically. It makes a huge difference in the response or conversion rates.
6) Build your database
Building your database and starting an opt-in e-mail list (also referred to as an e-zine or online newsletter) ensures you'll always have a ready supply of prospects to sollicit, and allows you to create a continuous revenue stream that pays off every month with little or no cost.
The fact is, the easiest and cheapest way to get targetted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.
7) Get the right tools
These tools consist of an email software capable of sending mass personalized mailing to your subscribers so you can send unlimited non-spam emails.
8) Test different key elements of your marketing
Headlines, appeals, calls to action, guarantees, prices, advertising vehicles, etc. Most marketers either don't test at all, don't test enough, or don't test properly, and as a result get the same mediocre response.
But many ulta-successful marketers test almost religiously, which is a crucial secret to their success.
This is the only secret to Internet marketing. The more you test, the more money you will make, period. Test ads of all sorts, sales letters, ordering systems, angles and everything else that has to do with increasing orders. Set up your website to test constantly right from the start!
9) Promotion
A well devised advertising strategy is the key to snowballing your profits each month. Setup a daily promotion schedule and stick to it. No business can survive without promoting. The secret is consistency. Promote at least once per day, every day to grow your business to mammoth sized proportions!
10) Time, Focus, Automate & Delegate
Manage your business time well, and focus on the most productive activities. Automate and delegate where possible.
© 2003 by Jean Lam
About The Author
Jean Lam is the webmaster of zineguru.com - Your Web Marketing Power House. He is also the editor and publisher of a twice monthly FREE ezine "Zine Guru". To subscribe, for cutting-edge internet marketing tips, tricks and techniques, send a blank email to zinegurunews@getresponse.com and receive 4 valuable ebooks.
jean@zineguru.com
http://www.zineguru.com
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