Are You Surveying Your Website Visitors?

A great way to improve business and include your customers and web visitors is to place a form on your website. The form can be simple and basically set up to ask a few simple questions.

We sell printing and it's important for us to know if our customers or potential customers are comfortable navigating our site and dealing with printing terms and specifications, so we set up a form asking.

At times we get responses which aren't so favorable but these are the important responses because these are the things people are concerned with. By making the changes and accommodating their concerns, we improve our website and our business.

Just the fact that people take the time to fill in the form is a good thing. If there are major complaints, people will call or email, but the form is good because it actually asks people for their honest opinions.

You can see our form at:
http://www.thediscountprinter.com/news.htm

You'll notice we have it set up pertaining to our business, but it can easily be re-formatted to fit any website or business.

One important thing we place on the form are links and questions about our privacy policy and also return policy. We want our customers to read this and we direct them there.

Most of our responses are very favorable. But as I stated above, the ones which tell us we need to improve are really great because they are the ones which enable us to cater to our visitors and we can do what they ask and make things better.

We have a link on our web pages which states: Please take our survey. It seems to do the trick, and we are very pleased that our customers take the time to fill it out. Most people who do fill it out are past customers, not just people passing through, but we do get some responses from people telling us that they can't find something or they don't like something.

At first we wanted to keep it anonymous and didn't ask for any names or email addresses, but it got frustrating not being able to respond to some people. So now we ask for email information and if they feel comfortable enough, they leave their email address.

Most do. This allows us to ask questions and explain our reasoning on certain things. We are glad to have the contact and this is a great marketing tool: being able to correspond and tell them that we do care and we do appreciate them taking the time to speak with us.

Try adding a form today. People will appreciate the fact that you care about them and their opinions.

About the Author

Tom Falco is editor of XpectMore.com Marketing eZine you can subscribe by visiting: XpectMore.com or ezine@xpectmore.com?subject=subscribe Tom also is Quiz Master of "American Pop Culture Trivia" Visit: http://www.xpectmore.com/pop.htm

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