Articles from Market Research category

Discovering and Using Your Competitive Advantage Online — 2002-11-20
Any online business owner will tell you that discovering and building your own competitive advantage is essential to Internet success. Using that advantage, once it is identified, is even ... »
Pricing Your Service or Product: Things To Ponder Part 1 of 2 — 2002-11-20
Terrific students attend the classes I teach. They ask profound questions that "stretch" my knowledge and resources. When I teach a building a business foundation owner class, Im usually ... »
Pricing Your Service or Product: Things To Ponder Part 2 of 2 — 2002-11-20
Life is all about making choices and growing. The same hold true with pricing your product or service. Use the articles below to assist you as you make informed decisions about price ... »
Using the Web for Competitive Intelligence — 2002-11-07
It's no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and ... »
How To Target Your Online Niche Markets — 2002-08-28
Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer? Targeting your niche market via search engines can be ... »
How to find out information about your prospects — 2002-08-14
The single most important component of any marketing program is understanding your existing and prospective customers - understanding their values, mind-set, problems, needs and interests. ... »
What do They Search For? — 2002-08-12
Do you know what and how people search when online? If youre operating an online business, this is important information. Understanding search habits and online behaviors helps you ... »
Affordable Market Research — 2002-07-03
Until recently, limited budgets kept most types of market research out of reach for entrepreneurs and other small-budget businesses. Today, through the Internet, ... »
Be Your Own Customer — 2002-06-26
Do you actually use your own product or service to see how well it works? I am constantly amazed at the number of products that are simply "unusable" for one reason or another. For ... »
21 Reasons Why The Next Site I Visit Could Be Yours — 2002-06-13
You spend so much time promoting YOUR site, but why, exactly, do YOU VISIT someone else's? The other day, I re-visited all of the sites I had been to that week (using Internet Explorer's ... »

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