Do you know your business trends?
| Category: Market Research | Date: 2001-12-18 |
Business trends are the sales cycles of your business. If you are just getting started, you may have to rely on trial and error to know when sales will be brisk or when they are the slowest. The more seasonal the product, the easier it is to predict!
Many of you offer a service or product that may not be seasonal, but may have slow periods. For example, during our traditional holiday season prospective clients may be too busy to read your newsletters and ads. But, once these are over and the new year is upon us, your promotions will be welcome with open arms!
Why is it so important to know these ups and downs? It is vital that you match your marketing campaigns with these cycles!
Effective marketing only works when you reach your readers. Why waste your valuable time and money only to be ignored? Create more imaginative ways to keep your name in front of your customers on a more personal level during these slow times. Thank-you's, fun articles about handling stress during the holidays, or gift ideas work well. Keep the K.I.S.S. (Keep It Short and Simple) system in mind when designing them.
Then after this slow time is over, you can focus your efforts when the time is right to the people it's right for! Utilize this idea for any of your sales ups and downs and you accomplish two things:
One, you maintain your relationship with your prospects and customers and
two, you build credibility as a business owner who has the staying power even during slow times!
Here are some "trends" for you to take note of:
* The months of consumer spending listed highest to lowest:
December, November, October, September, May, April, June, August, March, January, July, and February.
Months people read and respond to direct mail promotions:
September, October, November, January, February
Knowing these facts will help you develop and maintain your most powerful and effective promotions.
About The Author
Kris has helped many folks with her Ad Writing and Marketing techniques. She teaches you how to effectively use these elements and many more in the Netpropelled Marketing System. Now, you can have step-by-step procedures in marketing your On-Location and On-Line Business. FREE e-book, Ad Writing...Hitting Your Mark! and more with FREE subscription to the Netpropelled Newsletter ~Ideas that PROPEL your NET PROFITS. You are invited to learn more at: netpropelled.com
webmaster@netpropelled.com
http://www.netpropelled.com
Many of you offer a service or product that may not be seasonal, but may have slow periods. For example, during our traditional holiday season prospective clients may be too busy to read your newsletters and ads. But, once these are over and the new year is upon us, your promotions will be welcome with open arms!
Why is it so important to know these ups and downs? It is vital that you match your marketing campaigns with these cycles!
Effective marketing only works when you reach your readers. Why waste your valuable time and money only to be ignored? Create more imaginative ways to keep your name in front of your customers on a more personal level during these slow times. Thank-you's, fun articles about handling stress during the holidays, or gift ideas work well. Keep the K.I.S.S. (Keep It Short and Simple) system in mind when designing them.
Then after this slow time is over, you can focus your efforts when the time is right to the people it's right for! Utilize this idea for any of your sales ups and downs and you accomplish two things:
One, you maintain your relationship with your prospects and customers and
two, you build credibility as a business owner who has the staying power even during slow times!
Here are some "trends" for you to take note of:
* The months of consumer spending listed highest to lowest:
December, November, October, September, May, April, June, August, March, January, July, and February.
Months people read and respond to direct mail promotions:
September, October, November, January, February
Knowing these facts will help you develop and maintain your most powerful and effective promotions.
About The Author
Kris has helped many folks with her Ad Writing and Marketing techniques. She teaches you how to effectively use these elements and many more in the Netpropelled Marketing System. Now, you can have step-by-step procedures in marketing your On-Location and On-Line Business. FREE e-book, Ad Writing...Hitting Your Mark! and more with FREE subscription to the Netpropelled Newsletter ~Ideas that PROPEL your NET PROFITS. You are invited to learn more at: netpropelled.com
webmaster@netpropelled.com
http://www.netpropelled.com
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