10 Principles for Leveraged Internet Success
| Category: Marketing Strategy | Date: 2001-04-03 |
The following are among the 10 most powerful principles for leveraged Internet success:
- Leverage - You can have highly leveraged success on the Internet by thoroughly understanding and coherently applying the principles listed below in the most leveraged, integrated ways possible.
- Integration - combine standalone websites in ways that provide more comprehensive, customer-focussed solutions
- Vision - understanding the longer-term, underlying power of all Internet functionalities, especially when used in powerful combinations.
- Align - working towards the same goals personally, in your department, company, industry, country and globally.
- Context - understanding Internet opportunities within its appropriate, realistic context.
- Benefits - customers are only interested in the benefits of your products and services for them.
- Internet Information Architecture - having an understanding of how the different information sources on the internet are interrelated and can be linked into ONE, global, overall information architecture. This is used to determine where the leverage points are within all these information resources on the internet. You want to be at these powerful, profitable leverage points.
- Position - to put yourself on the Internet in a position from which you can gain maximum advantage, for example: by being the central hub of a critical, Internet-wide solution.
- Team - focus on your area of expertise. Let other websites complement your expertise.
- Free - use the power of free for lead generation.
These principles are targetted at the Internet business community in general. Here are some titles of principles for more specific communities:
- 10 Principles for Leveraged Internet Success - for Newsletter Publishers
- 10 Principles for Leveraged Internet Success - for e-Book authors
- 10 Principles for Leveraged Internet Success - for Website Owners
To get more benefit from leverage, these principles should be applied in powerful, integrated combinations. For example:
- Newsletter publishers are members of the general Internet business community,
- Newsletter publishers are normally website owners,
- Newsletter publishers might also be e-Book authors.
Therefore, newsletter publishers can gain Internet success in isolation:
- for their newsletters by applying the newsletter publishers leverage principles,
- for their websites by applying the website owner leverage principles,
- for their e-Books by applying the e-Book author leverage principles,
- as members of the Internet business community in general by applying the general Internet business community leverage principles.
BUT, ...
Newsletter publishers can gain significantly more leveraged benefits by thoroughly understanding and leveraging the complementary interrelationships between these four (and other) sets of principles.
Conclusions
Newsletter publishers can leverage the benefits of their newsletters by having a bigger picture understanding of how they can position themselves in several hierarchies of strategic business partnerships.
The focus of these partnerships should be to provide powerful, free benefits to the whole newsletter publishing industry. More leverage can be obtained by combining such partnerships to advance the broader efficiency of running a website - newsletters are only one part of your website.
Websites that host directories of newsletters are already in a very strong position to act on this.
Parent companies that have groups of websites that host directories of newsletters are in an even stronger position to act on this, because of the leverage power between these partner groups.
Just think about it ... leverage ...
About the Author
This article was written by Alwyn Botha, the Founder of http://www.leveragedsuccess.com
Visit http://www.leveragedsuccess.com for more articles, a newsletter, discussions, audios, videos, etc... to help you leverage the Internet for your success.
This article provided by the InfoZone Archives at: http://www.MakingProfit.com
alwynbotha@leveragedsuccess.com
http://www.leveragedsuccess.com
- Leverage - You can have highly leveraged success on the Internet by thoroughly understanding and coherently applying the principles listed below in the most leveraged, integrated ways possible.
- Integration - combine standalone websites in ways that provide more comprehensive, customer-focussed solutions
- Vision - understanding the longer-term, underlying power of all Internet functionalities, especially when used in powerful combinations.
- Align - working towards the same goals personally, in your department, company, industry, country and globally.
- Context - understanding Internet opportunities within its appropriate, realistic context.
- Benefits - customers are only interested in the benefits of your products and services for them.
- Internet Information Architecture - having an understanding of how the different information sources on the internet are interrelated and can be linked into ONE, global, overall information architecture. This is used to determine where the leverage points are within all these information resources on the internet. You want to be at these powerful, profitable leverage points.
- Position - to put yourself on the Internet in a position from which you can gain maximum advantage, for example: by being the central hub of a critical, Internet-wide solution.
- Team - focus on your area of expertise. Let other websites complement your expertise.
- Free - use the power of free for lead generation.
These principles are targetted at the Internet business community in general. Here are some titles of principles for more specific communities:
- 10 Principles for Leveraged Internet Success - for Newsletter Publishers
- 10 Principles for Leveraged Internet Success - for e-Book authors
- 10 Principles for Leveraged Internet Success - for Website Owners
To get more benefit from leverage, these principles should be applied in powerful, integrated combinations. For example:
- Newsletter publishers are members of the general Internet business community,
- Newsletter publishers are normally website owners,
- Newsletter publishers might also be e-Book authors.
Therefore, newsletter publishers can gain Internet success in isolation:
- for their newsletters by applying the newsletter publishers leverage principles,
- for their websites by applying the website owner leverage principles,
- for their e-Books by applying the e-Book author leverage principles,
- as members of the Internet business community in general by applying the general Internet business community leverage principles.
BUT, ...
Newsletter publishers can gain significantly more leveraged benefits by thoroughly understanding and leveraging the complementary interrelationships between these four (and other) sets of principles.
Conclusions
Newsletter publishers can leverage the benefits of their newsletters by having a bigger picture understanding of how they can position themselves in several hierarchies of strategic business partnerships.
The focus of these partnerships should be to provide powerful, free benefits to the whole newsletter publishing industry. More leverage can be obtained by combining such partnerships to advance the broader efficiency of running a website - newsletters are only one part of your website.
Websites that host directories of newsletters are already in a very strong position to act on this.
Parent companies that have groups of websites that host directories of newsletters are in an even stronger position to act on this, because of the leverage power between these partner groups.
Just think about it ... leverage ...
About the Author
This article was written by Alwyn Botha, the Founder of http://www.leveragedsuccess.com
Visit http://www.leveragedsuccess.com for more articles, a newsletter, discussions, audios, videos, etc... to help you leverage the Internet for your success.
This article provided by the InfoZone Archives at: http://www.MakingProfit.com
alwynbotha@leveragedsuccess.com
http://www.leveragedsuccess.com
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