7 Killer strategies to explode your traffic and sales in 2002
| Category: Marketing Strategy | Date: 2002-01-29 |
... to help you explode your business and profits in the New Year. Here's how you can attract thousands of hot prospective buyers to your site.
STRATEGY #1 -- START YOUR OWN AFFILIATE PROGRAM
You have heard me talk about affiliate programs time and time again and I will tell you one more time... if you are serious about doing business on the Internet you MUST have an affiliate program!
Why should you do all of the promotion yourself when you can have a virtual army of salespersons sending traffic to your site day and night?
No matter what you are selling, there are other netrepreneurs who will eagerly promote it for you on their web sites and in their e-zines in exchange for a "piece of the action."
By simply placing a link on their web sites to your sales site, affiliates can earn commissions without any of the "headaches" that normally go with operating a business such as: shipping, help desks, inventory control or charge-backs.
Setting up your own affiliate program is simple. To learn more about it, here's a link to 50+ pages of "killer" articles on: why an affiliate/associate program is the hottest and fastest way to explode traffic and sales on your web site. Click on: http://assoctrac.com/
STRATEGY #2 -- START YOUR OWN NEWSLETTER
Visitors to your site remain HOT PROSPECTS, even if they don't buy on the initial visit. They may not have the cash or credit available at the time, might not yet feel confident enough with your company or any number of other factors.
Stay in touch with all of your visitors and customers with your own newsletter. A newsletter is one of the best and cheapest ways for you to build rapport, announce special offers and keep that profit pipeline filled with a never-ending supply of sales.
If you would like to get some great ideas for quickly growing your opt-in e-mail list, we suggest you read "7 Easy-To-Do Action Steps For Attracting Hundreds Of New Subscribers And Growing Your Opt-in E-mail List" at http://www.marketingtips.com/newsletter/issue49/page1.html
STRATEGY #3 -- PAY-PER-CLICK SEARCH ENGINE LISTINGS
One of the fastest ways to let thousands of potential buyers know you are "open for business" and attract these hot prospects to your site is by purchasing traffic in the pay-per-click search engines.
While Overture (http://www.overture.com) continues to be the most highly-trafficked pay-per-click search engine, others that you may want to consider purchasing traffic from include:
http://www.findwhat.com
http://www.goclick.com
http://www.payperranking.com
http://www.kanoodle.com
http://adcenter.epilot.com
http://www.searchgalore.com
http://www.search123.com
With the right bidding strategies, you can pull in exactly the type of targeted visitors you want for only a few cents per keyword.
To get maximum traffic from the pay-per-click search engines for minimum cost, we recommend you read:
1) "Increase Your Site Traffic With The Pay-Per-Click Search Engines And Ensure You Always Profit Using These 3 Simple Formulas"
http://www.marketingtips.com/newsletter/issue54/page1.html
2) "Scoop Up Inexpensive & Neglected Traffic Streams In The Pay-Per-Click Search Engines With These 3 Simple Bidding Strategies"
http://www.marketingtips.com/newsletter/issue55/page1.html
STRATEGY #4 -- BUY ADVERTISING DIRT CHEAP
The weak economy has lowered the price of online advertising to such an extent that you can now purchase 250 new visitors for your site for as little as $39... and you can purchase ten thousand targeted hits for $100.
The key points to get the most bang for your advertising buck are to: (1) carefully select where you place your ads; and (2) hone your message specifically to your target Internet community.
Your advertising options include:
A) E-zine Ads
Contact the e-zine owners who share your market and ask for information about the size of their subscriber base, their advertising rates, the location within their publication where your ad will be published, and formatting requirements such as length.
Also, if you have your own newsletter, consider swapping ads with other publishers. Many netrepreneurs will be open to these shared beneficial arrangements.
When searching for e-zines that serve your potential buyers, you'll find the following resources helpful:
http://ezine-universe.com
http://www.ezinehub.com
http://www.newsletteraccess.com
http://www.zdnet.com/filters/email
http://gort.ucsd.edu/newjour
http://www.nwwsubscribe.com/foc36
B) Banner Advertising
You can advertise through wholesalers who buy millions of impressions on the major portal sites and then resell these "views of your ad" in smaller allotments.
(Use the free tool we share with you at the end of Strategy #5 to help decide whether or not a particular site is worth purchasing ad space on by learning how much traffic they receive, how many links are pointed into their site, their contact information, and much more.)
C) Classified Ads
The best and fastest tool for placing classified advertising is software called Power Submitter.
It places your ad in more than a thousand classified ad databases and on over one hundred thousand mirrored classified sites in a matter of seconds with the simple touch of a button.
Visit http://www.marketingtips.com/classifiedad.html to learn more.
STRATEGY #5 -- FORM STRATEGIC PARTNERSHIPS
Forming strategic alliances with popular web sites in your field is one traffic generation technique that you cannot afford to ignore. You gain in three ways:
1) INCREASED RANKINGS IN THE SEARCH ENGINES. As other sites (related to your site's theme) link to your site, the search engines will rank your site higher and move your site closer and closer to the top.
2) INCREASED CONTACT WITH YOUR TARGET MARKET. Since visitors to the other site are likely to be in the same Internet community as your buyers, you will be reaching an audience that is already familiar with the need for your service or product.
3) INCREASED CREDIBILITY... AND SALES! A recommendation to visit your site from a webmaster they know and trust will go a long way towards establishing your credibility and making visitors more receptive to your offer.
Once you find potential partners, phone or e-mail them to discuss how it would be in their (and their visitors') best interests to link with you. Make sure you are familiar with their site and their newsletter. Don't talk about your plans or ambitions but instead show them "what's in it for them."
If you are wondering which companies you can form alliances with, all you need to do is consider which products and services your customers need both before and after they use your product or service.
For example, let's say you sell wine online. Prior to making their selection, your buyers might want to learn about wines, so you could align yourself with sites that sell books and courses.
Your visitors would also be interested in visiting wineries in places like the Napa Valley, so you may be able to swap hyperlinks with travel agencies that specialize in tours to wine growing regions.
Each link you secure could send you new buyers for years to come. That's why it's really worth the effort to do your research and approach one webmaster at a time.
QUICK TIP: In order to determine whether or not a particular site would make a good linking partner, you need to know how much traffic they're getting in comparison to other sites.
To learn about a FREE TOOL that will give you this information for any site you choose, along with valuable contact information and a whole lot more, visit:
http://www.marketingtips.com/newsletter/issue31/page1.html
STRATEGY #6 -- SECURE TOP-10 SEARCH ENGINE LISTINGS
The top 23 engines generate 80-90% of search engine traffic, so obviously a top ranking position in these major engines will be a key factor in increasing the traffic to your site.
You have three choices when submitting your web site to these search engines:
a) You can submit your web site to each of the search engines manually, one by one.
b) You can hire a search engine consultant to design a search engine submission campaign for you.
c) You can use special search engine submission software that will submit your site automatically.
Of course, the search engines change their submission rules on a regular basis, and this means that before you decide how you're going to submit your site, you should educate yourself with the following 2 articles:
1) "Learn The How To's Of Getting Your Web Site Listed In The Search Engines... And Secure The Top 10 Ranking You Need"
http://www.marketingtips.com/newsletter/issue50/page1.html
2) "Even More Tips For Getting A Top 10 Search Engine Ranking And The Secret For Keeping Your Competitors From Stealing Your Spot!"
http://www.marketingtips.com/newsletter/issue51/page1.html
STRATEGY #7 -- WRITE FREE ARTICLES & eBOOKS
One of the best ways to introduce yourself and your web site offer to the Internet world is to write free content for other web sites, e-zines and newsletters.
Writing articles and eBooks will allow you to establish a reputation as an expert in your field, driving more visitors to your site when they click on the links in your bio and within your written material.
Once you have written your articles, you can offer your words of wisdom to other webmasters at sites such as:
http://list-resources.com
http://www.web-source.net/articles
http://ezinearticles.com
http://www.ideamarketers.com
http://www.mediapeak.com
FINAL THOUGHTS:
By choosing any one of these ideas, really "going for it" and then focusing on another one, until you are taking advantage of all (or most) of these seven strategies, you can make 2002 the "Year of The Profits."
About the Author
Corey Rudl gets over 6 million visitors to his Websites yearly, does 5.2 million dollars in sales online each year (yes that's $5,200,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet. Visit his site, Internet Marketing Center where he reveals all his unconventional tips, tricks and techniques with examples so you can learn the most efficient and fastest way to make money on the Internet.
info@marketingtips.com
http://www.marketingtips.com
STRATEGY #1 -- START YOUR OWN AFFILIATE PROGRAM
You have heard me talk about affiliate programs time and time again and I will tell you one more time... if you are serious about doing business on the Internet you MUST have an affiliate program!
Why should you do all of the promotion yourself when you can have a virtual army of salespersons sending traffic to your site day and night?
No matter what you are selling, there are other netrepreneurs who will eagerly promote it for you on their web sites and in their e-zines in exchange for a "piece of the action."
By simply placing a link on their web sites to your sales site, affiliates can earn commissions without any of the "headaches" that normally go with operating a business such as: shipping, help desks, inventory control or charge-backs.
Setting up your own affiliate program is simple. To learn more about it, here's a link to 50+ pages of "killer" articles on: why an affiliate/associate program is the hottest and fastest way to explode traffic and sales on your web site. Click on: http://assoctrac.com/
STRATEGY #2 -- START YOUR OWN NEWSLETTER
Visitors to your site remain HOT PROSPECTS, even if they don't buy on the initial visit. They may not have the cash or credit available at the time, might not yet feel confident enough with your company or any number of other factors.
Stay in touch with all of your visitors and customers with your own newsletter. A newsletter is one of the best and cheapest ways for you to build rapport, announce special offers and keep that profit pipeline filled with a never-ending supply of sales.
If you would like to get some great ideas for quickly growing your opt-in e-mail list, we suggest you read "7 Easy-To-Do Action Steps For Attracting Hundreds Of New Subscribers And Growing Your Opt-in E-mail List" at http://www.marketingtips.com/newsletter/issue49/page1.html
STRATEGY #3 -- PAY-PER-CLICK SEARCH ENGINE LISTINGS
One of the fastest ways to let thousands of potential buyers know you are "open for business" and attract these hot prospects to your site is by purchasing traffic in the pay-per-click search engines.
While Overture (http://www.overture.com) continues to be the most highly-trafficked pay-per-click search engine, others that you may want to consider purchasing traffic from include:
http://www.findwhat.com
http://www.goclick.com
http://www.payperranking.com
http://www.kanoodle.com
http://adcenter.epilot.com
http://www.searchgalore.com
http://www.search123.com
With the right bidding strategies, you can pull in exactly the type of targeted visitors you want for only a few cents per keyword.
To get maximum traffic from the pay-per-click search engines for minimum cost, we recommend you read:
1) "Increase Your Site Traffic With The Pay-Per-Click Search Engines And Ensure You Always Profit Using These 3 Simple Formulas"
http://www.marketingtips.com/newsletter/issue54/page1.html
2) "Scoop Up Inexpensive & Neglected Traffic Streams In The Pay-Per-Click Search Engines With These 3 Simple Bidding Strategies"
http://www.marketingtips.com/newsletter/issue55/page1.html
STRATEGY #4 -- BUY ADVERTISING DIRT CHEAP
The weak economy has lowered the price of online advertising to such an extent that you can now purchase 250 new visitors for your site for as little as $39... and you can purchase ten thousand targeted hits for $100.
The key points to get the most bang for your advertising buck are to: (1) carefully select where you place your ads; and (2) hone your message specifically to your target Internet community.
Your advertising options include:
A) E-zine Ads
Contact the e-zine owners who share your market and ask for information about the size of their subscriber base, their advertising rates, the location within their publication where your ad will be published, and formatting requirements such as length.
Also, if you have your own newsletter, consider swapping ads with other publishers. Many netrepreneurs will be open to these shared beneficial arrangements.
When searching for e-zines that serve your potential buyers, you'll find the following resources helpful:
http://ezine-universe.com
http://www.ezinehub.com
http://www.newsletteraccess.com
http://www.zdnet.com/filters/email
http://gort.ucsd.edu/newjour
http://www.nwwsubscribe.com/foc36
B) Banner Advertising
You can advertise through wholesalers who buy millions of impressions on the major portal sites and then resell these "views of your ad" in smaller allotments.
(Use the free tool we share with you at the end of Strategy #5 to help decide whether or not a particular site is worth purchasing ad space on by learning how much traffic they receive, how many links are pointed into their site, their contact information, and much more.)
C) Classified Ads
The best and fastest tool for placing classified advertising is software called Power Submitter.
It places your ad in more than a thousand classified ad databases and on over one hundred thousand mirrored classified sites in a matter of seconds with the simple touch of a button.
Visit http://www.marketingtips.com/classifiedad.html to learn more.
STRATEGY #5 -- FORM STRATEGIC PARTNERSHIPS
Forming strategic alliances with popular web sites in your field is one traffic generation technique that you cannot afford to ignore. You gain in three ways:
1) INCREASED RANKINGS IN THE SEARCH ENGINES. As other sites (related to your site's theme) link to your site, the search engines will rank your site higher and move your site closer and closer to the top.
2) INCREASED CONTACT WITH YOUR TARGET MARKET. Since visitors to the other site are likely to be in the same Internet community as your buyers, you will be reaching an audience that is already familiar with the need for your service or product.
3) INCREASED CREDIBILITY... AND SALES! A recommendation to visit your site from a webmaster they know and trust will go a long way towards establishing your credibility and making visitors more receptive to your offer.
Once you find potential partners, phone or e-mail them to discuss how it would be in their (and their visitors') best interests to link with you. Make sure you are familiar with their site and their newsletter. Don't talk about your plans or ambitions but instead show them "what's in it for them."
If you are wondering which companies you can form alliances with, all you need to do is consider which products and services your customers need both before and after they use your product or service.
For example, let's say you sell wine online. Prior to making their selection, your buyers might want to learn about wines, so you could align yourself with sites that sell books and courses.
Your visitors would also be interested in visiting wineries in places like the Napa Valley, so you may be able to swap hyperlinks with travel agencies that specialize in tours to wine growing regions.
Each link you secure could send you new buyers for years to come. That's why it's really worth the effort to do your research and approach one webmaster at a time.
QUICK TIP: In order to determine whether or not a particular site would make a good linking partner, you need to know how much traffic they're getting in comparison to other sites.
To learn about a FREE TOOL that will give you this information for any site you choose, along with valuable contact information and a whole lot more, visit:
http://www.marketingtips.com/newsletter/issue31/page1.html
STRATEGY #6 -- SECURE TOP-10 SEARCH ENGINE LISTINGS
The top 23 engines generate 80-90% of search engine traffic, so obviously a top ranking position in these major engines will be a key factor in increasing the traffic to your site.
You have three choices when submitting your web site to these search engines:
a) You can submit your web site to each of the search engines manually, one by one.
b) You can hire a search engine consultant to design a search engine submission campaign for you.
c) You can use special search engine submission software that will submit your site automatically.
Of course, the search engines change their submission rules on a regular basis, and this means that before you decide how you're going to submit your site, you should educate yourself with the following 2 articles:
1) "Learn The How To's Of Getting Your Web Site Listed In The Search Engines... And Secure The Top 10 Ranking You Need"
http://www.marketingtips.com/newsletter/issue50/page1.html
2) "Even More Tips For Getting A Top 10 Search Engine Ranking And The Secret For Keeping Your Competitors From Stealing Your Spot!"
http://www.marketingtips.com/newsletter/issue51/page1.html
STRATEGY #7 -- WRITE FREE ARTICLES & eBOOKS
One of the best ways to introduce yourself and your web site offer to the Internet world is to write free content for other web sites, e-zines and newsletters.
Writing articles and eBooks will allow you to establish a reputation as an expert in your field, driving more visitors to your site when they click on the links in your bio and within your written material.
Once you have written your articles, you can offer your words of wisdom to other webmasters at sites such as:
http://list-resources.com
http://www.web-source.net/articles
http://ezinearticles.com
http://www.ideamarketers.com
http://www.mediapeak.com
FINAL THOUGHTS:
By choosing any one of these ideas, really "going for it" and then focusing on another one, until you are taking advantage of all (or most) of these seven strategies, you can make 2002 the "Year of The Profits."
About the Author
Corey Rudl gets over 6 million visitors to his Websites yearly, does 5.2 million dollars in sales online each year (yes that's $5,200,000), and personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. So listen to what he has to say as he knows what he is talking about when it comes to starting and promoting a business on the Internet. Visit his site, Internet Marketing Center where he reveals all his unconventional tips, tricks and techniques with examples so you can learn the most efficient and fastest way to make money on the Internet.
info@marketingtips.com
http://www.marketingtips.com
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