Articles from Marketing Strategy category

Watch your Traffic and Profits Soar with this Effortless System — 2002-11-25
Although Email Marketing is effective by itself, your marketing efforts will be more successful if you couple it with Web site marketing. You need a web presence that will draw people to ... »
7 Key Email Marketing Tactics — 2002-11-19
Email is often described as the most effective marketing vehicle on the Internet today. Compared to banner advertising or other methods, targeted email marketing can deliver far better ... »
Attract More Buyers to your Product: Use Metaphors — 2002-11-19
Surprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. ... »
An Ebusiness Vision — 2002-11-15
hile at an ebusiness conference last week, the audience was asked, "How many of you in this room have a web site?" All hands went up. The next question, "How many of your businesses truly ... »
Launching WebSiteMarketingPlan.com — 2002-11-13
** The Challenge ** WebSiteMarketingPlan.com was to be a companion site to the Marketing Plan Guide "How Much for Just the Spider?Strategic Web Site Marketing". Although the approach was ... »
*Winning* With Branding — 2002-11-11
If I were to ask you what K.D. was, you would undoubtedly know it is a short form associated with Kraft Dinner. There probably aren't many people who have not heard of "Kraft Dinner" or ... »
What Is More Profitable: Being High-Tech or High-Touch? — 2002-11-11
Connecting to your customers in the go-go world of online marketing can be difficult. The online environment has, unfortunately, earned a reputation of being cold, distant and impersonal. ... »
Top Ten Frugal Ways To Market Your Small Business — 2002-11-06
Most, if not all, small businesses are built on a budget. Available funds must be used to buy technology, additional phone lines and marketing materials such as business cards. In this ... »
Keep Winning Those Customers That Youve Already WON — 2002-11-01
Have these things ever happened to you? You buy a cup of coffee from the neighborhood cafй, and as they hand you your receipt you get a calling card sized, attractively designed "loyalty ... »
Brainstorming with Props - Goodie Bags and The WSJ — 2002-10-29
When developing new strategies or products, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate ... »

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