Articles from Marketing Strategy category

Building Value — 2002-09-02
Organizations are continually in a quest for Value: a seemingly simple destination, but one that remains illusive for many executives, business owners, community leaders and not for profit ... »
Referrals: Asking for Them, Getting Them, and Keeping Them, Part II — 2002-08-29
In part I, we talked about building your reputation for good service, gaining experience and confidence in what you do, getting out as a professional and letting people get to know you, ... »
*Creating Multiple Income Streams* — 2002-08-27
All the most profitable Internet business owners have one thing in common, that of *multiple income streams*. So what exactly is a multiple income stream? Mainly there are two different ... »
Characteristics of a Guerrilla Marketer — 2002-08-27
There are nine basic characteristics that all guerrilla marketers must share. Let's look at them in order of importance, starting with the most important.. 1. Commitment Guerrillas are ... »
Charity Begins At Work — 2002-08-27
Want some free publicity? Donate your product or service to a Charity Auction. Great. Now the 3 organisers and the 25 people actually at the auction know about your product. Well, guess ... »
Going Global On-Line: What You Need To Know — 2002-08-21
Use of the Internet in the United States is growing dramatically - at a rate of 2 million new users every month, according to the U.S. Economics and Statistics Administration. However the ... »
Customers want to be converted... — 2002-08-20
An excerpt from "Turning Visits Into Action -Proven strategies, tactics, and techniques for improving Web site conversion ratios." Newbies to the Internet still surf a fair amount in ... »
How Is Guerrilla Marketing Different? — 2002-08-16
After finishing last week's "Introduction To Guerrilla Marketing" and thinking about this week's article, I decided that a bit more general background was necessary before we talk about ... »
How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite! — 2002-08-16
OK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of ... »
Discover Your Unique Selling Proposition — 2002-08-14
No matter what you sell online, be it a product or service, it is critical to define what sets you apart from your competition, makes your product/service appealing to your target market, ... »

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