Four Targets for Marketing

You already know how important it is to have a specific target to aim for when advertising. Finding those may be difficult at first. Here is a way to narrow down your search as they relate to your target.

Learn to focus your promotions to a particular audience. To start, know the difference between these four terms: SUSPECT, PROSPECT, PURCHASER, CUSTOMER. Then design your ads ONLY for the person you want to target.

Your first "hoop" (outside circle of your target) is your "suspects". A SUSPECT is anyone who you THINK might need or want what you have. You would phrase your ads with a few general terms about what you have to offer. You may try asking a question like "Are you still looking for?" or even a statement such as "If you're still searching for.."

The next circle in your target is a PROSPECT. He is someone who has already jumped through that outside circle. A PROSPECT could be anyone who has been known to need or want what you have.

This type of target would respond to phrases that relate who they are with those that have purchased what you offer. Phrases like "other parents of teenagers say" or "health conscious folks agree" will work here. Or, whatever applies to your business.

As your target gets tighter, you soon uncover PURCHASERS. Your PURCHASERS have already proven they needed or wanted your product or service in the past. When they want this item again, you are not always the one they buy from.

Your campaigns for them must be very focused on benefits for THEM. Use these benefits as your "attention getters". "That same quality you enjoyed when" or "As convenient as before, but now" then show them how you can give them more.

A CUSTOMER is your gold! That's your Bulls Eye! This person has gone beyond the usual one time purchase and returns over and over. They are a LOYAL customer that refers others to you. This person deserves special attention. Your promotions to a customer would begin "Our thanks for your business" or "because you are a valued customer".

Set up your follow-up messages in these stages and you will see how you can gain the rapport you need to create trust with each ad you run. Knowing these definitions will help you aim your ads at the right person to get exactly the results you set out for!

About The Author

Kris has helped many folks with her Ad Writing and Marketing techniques. She teaches you how to effectively use these elements and many more in the Netpropelled Marketing System. Now, you can have step-by-step procedures in marketing your On-Location and On-Line Business. FREE e-book, Ad Writing...Hitting Your Mark! and more with FREE subscription to the Netpropelled Newsletter ~Ideas that PROPEL your NET PROFITS. You are invited to learn more at: netpropelled.com

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