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How to Build an Online Audience on a very Limited Budget

Category: Marketing Strategy Date: 2002-09-17
I find that writing articles based on my own knowledge and life experiences is the best means of internet marketing. In other words, you are BRANDING yourself. Writing down information (valuable), that can inform and most importantly, HELP others
through SHARING.

A few words of advice here...

Just write in your own UNIQUE and distinctive style - what comes naturally to you. Be yourself in your writing and you will find that the words will flow. Use your individual area of expertise (and/or interests) to help others through sharing your unique knowledge and experiences of the magical journey that is life.

Then submit your articles to relevant ezines in your area of interest or expertise, and/or publishers resources - lists like Shelley Lowerys Article Announce, Mike Valentines Free-Content, Angela Giles-Klockes TheWriteArticles, PromoteYour
Article and Free-eContent. All very useful lists, that we regularly use.

Their web adresses are:

http://www.egroups.com/group/article_announce TheWriteArticles@yahoogroups.com
http://www.egroups.com/group/Free-Content

Also,
Publisher Network: publisher_network@egroups.com promoteYourArticle@yahoogroups.com
Free_eContent@yahoogroups.com
and finally ArticlePublish@yahoogroups.com.

They are all an excellent source of information and many ezine publishers source relevant articles from these lists. Sometimes even ezines with huge readerships pick up articles.

I believe that this strategy is the most effective form of TARGET MARKETING... that gets us the best results on a very limited advertising budget (like most start up home online businesses)...and best of all its BRANDING oneself through free advertising.

A few final words to summarise...

Why not start WRITING ARTICLES for the www and see what happens...transpires (nice word, eh?).You DONT have to be a "professional" writer to write articles. You
know more about the subject matter (based on your past knowledge and experiences) and especially YOUR business. It doesnt matter whether you have never written anything before, just make a beginning.

"Be bold and unseen forces come to your aid."
(that is one of my favourite quotations - story of my life!).

Progress in life is accomplished by doing the basics right - the "little chores day by day". Success is never instantaneous - in any field of endeavour. For a while it may appear as if you are not making a noticable difference through your substantial
efforts (in time and dedication put in ). However, just keep "chipping away" at your online marketing long enough and I can assure you, you WILL get noticed with web traffic...even though it may take awhile. The key to internet marketing success is
PERSISTENCE - taking the small steps daily and making them HABITS. Ingrained...like writing articles!

This whole business of internet marketing has been one long learning curve for us over the past five years - seeing what works and what doesnt... like the lessons of life itself.

Finally...

Just make a beginning. Take that first step and youll find that one step naturally leads to the next.

As the ancient Chinese proverb so wisely said:
"A journey of a thousand miles starts with a broken fanbelt and a leaky tyre... er sorry, a single step".

Good luck with those first few steps in writing articles for the www (without a broken and leaky pen) and ENJOY the journe.

craiglockbooks.com

© Craig Lock 2002

About the author:

Craig Lock has been marketing various products online for the past five years. Craig is a writer, who believes in sharing information, as well as encouraging and helping others to find their talents and gifts, to strive for and accomplish their dreams in life - whatever they may be.

The various books* Craig "felt inspired" to write are available at:
http://www.bridgeniche.com/CLOCK/zaniestbooks.htm

THIS ARTICLE MAY BE FREELY PUBLISHED
Off-Site Article Location: http://www.novelty-gift.com

clock@xtra.co.nz
http://www.craiglockbooks.com
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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest