How to Easily Market Any Product and Make Money
Category: Marketing Strategy | Date: 2001-02-21 |
Are you confused about marketing your product on the Net?
Don't stress yourself. All you need is a little guidance to get you moving on the *right* track.
First make sure that the product/service that you selected *fits* your personality, knowledge level and passions. If you don't have a passion for your product/service, then drop it and find another. Your passion for your product is key to your success. So, take another look.
You are the expert for the product/service that you have to offer. Concentrate on that one fact alone. Become the expert in your target market. The best way to approach this is by studying your product or service. Pick out three of the most appealing benefits of your product/service that would interest your target market.
Next write an informative article that would be helpful to your target market for each of the three benefits that you offer. Remember that you are the expert. Write from your own experiences. Create a story about an actual event that happened to you concerning your product/service. Maybe of list of problems that your target market may face and how your services can solved them.
Here are the steps.
1. Write your first draft with no concern about spelling or grammar. Just concentrate on the subject matter. Try to complete it in one sitting.
2. Put it away for an hour or two maybe even until the next day. You'll notice that your subconscious mind will continue to work on the article until you get back to it. More ideas will pop into your mind by the time you pick it up again.
3. Read and rewrite the article. Again, don't worry about the spelling or grammar yet. Put it away again.
4. Now you can edit the draft with your spell and grammar checker. You can underline or bold the most important words or phrases. Use a Thesaurus to substitute words that are *weak* with power words that get your point across. Eliminate words that are unnecessary in each sentence of your article. Use short paragraphs. Makes for easier reading.
5. Give it to your spouse or friend to read. They will be able to help you edit and give you opinions. Ask them questions about the points that you were trying to make in the article. What information did they get from reading your article?
6. Do a final once over.
Now you have Three Powerful Articles written by the expert in your field. That expert is YOU. You are the only person who matters. If you know your product or service, then, you must become the expert. Using the experience that you have obtained in your field of expertise. Converting this experience to writing is the most Powerful asset that you possess.
What can you do with this information? Here are a few suggestions.
Convert these articles to web pages. Do it yourself or Hire someone to do it for you. If you are going to use the search engines, develop keywords that only apply to your own little *niche* market. Stay away from the general keywords. 10,000 hits a month is great but if it is not targeted towards your specific product or service than you are just wasting your time. You would be better off with 1000 targeted hits to your site, so concentrate on *targeted niche* keywords and phrases. I would highly recommend that you get help in this area.
Here's a couple of great free manuals on Search Engines.
http://www.ngyellowpages.com/manual
http://sitesell.com/candlent
Use Ezines to spread your articles around. Send your articles to Ezine editors in your targeted market. There are literally thousands of Ezines around now. Go to any search engine and search for "Ezines". You will get a ton of hits. Go though and pick out the best Ezines for your target market and send them your article. Most Ezine editors are begging for content.
Here are a few Ezine Directories you can try.
http://e-zinez.com
http://ezinelibrary.com
http://infojump.com
Use Publications. Many print publications accept articles. Find them and send your article to as many as you can.
The possibilities are enormous once you have put it all in writing. The Internet is the greatest information source ever created by man. Use it to your advantage.
About the Author
This article was written by Chuck Crawley. Home-based business owner for the last 12 years and editor of the ADSTPLC Newsletter (that's ADS T hat P ull L ike C razy). Your Free subscription entitles you to Free Classified Ads, Free Ad Analysis and a copy of the E-Book, "The Internet Ad Writing Super Book". Come join us today at: http://unionez.net/adsezine/ADSTPLC.html?PeristArt
editor@unionez.net
http://unionez.net/
Don't stress yourself. All you need is a little guidance to get you moving on the *right* track.
First make sure that the product/service that you selected *fits* your personality, knowledge level and passions. If you don't have a passion for your product/service, then drop it and find another. Your passion for your product is key to your success. So, take another look.
You are the expert for the product/service that you have to offer. Concentrate on that one fact alone. Become the expert in your target market. The best way to approach this is by studying your product or service. Pick out three of the most appealing benefits of your product/service that would interest your target market.
Next write an informative article that would be helpful to your target market for each of the three benefits that you offer. Remember that you are the expert. Write from your own experiences. Create a story about an actual event that happened to you concerning your product/service. Maybe of list of problems that your target market may face and how your services can solved them.
Here are the steps.
1. Write your first draft with no concern about spelling or grammar. Just concentrate on the subject matter. Try to complete it in one sitting.
2. Put it away for an hour or two maybe even until the next day. You'll notice that your subconscious mind will continue to work on the article until you get back to it. More ideas will pop into your mind by the time you pick it up again.
3. Read and rewrite the article. Again, don't worry about the spelling or grammar yet. Put it away again.
4. Now you can edit the draft with your spell and grammar checker. You can underline or bold the most important words or phrases. Use a Thesaurus to substitute words that are *weak* with power words that get your point across. Eliminate words that are unnecessary in each sentence of your article. Use short paragraphs. Makes for easier reading.
5. Give it to your spouse or friend to read. They will be able to help you edit and give you opinions. Ask them questions about the points that you were trying to make in the article. What information did they get from reading your article?
6. Do a final once over.
Now you have Three Powerful Articles written by the expert in your field. That expert is YOU. You are the only person who matters. If you know your product or service, then, you must become the expert. Using the experience that you have obtained in your field of expertise. Converting this experience to writing is the most Powerful asset that you possess.
What can you do with this information? Here are a few suggestions.
Convert these articles to web pages. Do it yourself or Hire someone to do it for you. If you are going to use the search engines, develop keywords that only apply to your own little *niche* market. Stay away from the general keywords. 10,000 hits a month is great but if it is not targeted towards your specific product or service than you are just wasting your time. You would be better off with 1000 targeted hits to your site, so concentrate on *targeted niche* keywords and phrases. I would highly recommend that you get help in this area.
Here's a couple of great free manuals on Search Engines.
http://www.ngyellowpages.com/manual
http://sitesell.com/candlent
Use Ezines to spread your articles around. Send your articles to Ezine editors in your targeted market. There are literally thousands of Ezines around now. Go to any search engine and search for "Ezines". You will get a ton of hits. Go though and pick out the best Ezines for your target market and send them your article. Most Ezine editors are begging for content.
Here are a few Ezine Directories you can try.
http://e-zinez.com
http://ezinelibrary.com
http://infojump.com
Use Publications. Many print publications accept articles. Find them and send your article to as many as you can.
The possibilities are enormous once you have put it all in writing. The Internet is the greatest information source ever created by man. Use it to your advantage.
About the Author
This article was written by Chuck Crawley. Home-based business owner for the last 12 years and editor of the ADSTPLC Newsletter (that's ADS T hat P ull L ike C razy). Your Free subscription entitles you to Free Classified Ads, Free Ad Analysis and a copy of the E-Book, "The Internet Ad Writing Super Book". Come join us today at: http://unionez.net/adsezine/ADSTPLC.html?PeristArt
editor@unionez.net
http://unionez.net/
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