Marketing and positioning online

Analyzing web position has become a great part of online marketing. During the last couple of months in the process of submitting new projects, we have realized how difficult search engines and directories since 1997 have made it to add/enter any type of information to their database. In most cases, theyre even charging to add/enter content from users to provide "better content." Most of the "big" companies online have grown at higher rates than the rest of the 13,000,000 domain name holders, because they have a lot of content. Developing Niche markets are much easier nowadays; you dont have to compete against all their services and they dont have the expertise to cover everything in great detail to compete with your site. In most cases, if you do have the content they dont, the Portals (Search Engines & Directories) are more inclined to including your web site than otherwise.
Well, here you have an option for this search engine traffic. When targeting traffic, people should track their online competitors, searching for quality, not quantity of visitors. Go to the major search engines, enter link:http://www.competitionwebsite.com in the search box and obtain where your direct competitors are listed within the Internet. You will be able to suggest your URL link where your clients are seeing your competition and would be more inclined to purchase your services/products, not surfing within 1,060,000,000+ pages of content on the Internet, where most of us are just a drop in the ocean. (This is considered a supplement to search engines submissions, which is very important as well).

Some companies that have strong offline marketing usually rank average on the net and companies who rank highly online, usually dont spend that much in traditional advertising. The whole purpose of online marketing is getting to clients who dont know your business and compliment those who already know your company. The submitting, suggesting and indexing process may take 2-8 weeks, but will be well worth the effort. If you cannot get listed in the "big places" or if it takes time, now you know you can be seen in a lot more qualified places.

This article is brought to you by courtesy and reprint permission of http://www.promotenewz as published by http://www.ientry.com

About the Author

Carlos J. Rodriguez is President/CEO of SolutionsFinder.com, Corp

crodriguez@solutionsfinder.com
http://www.solutionsfinder.com/