Mini Sites, Maxi Benefits, Mega Profits
| Category: Marketing Strategy | Date: 2001-08-29 |
Got a great site but not selling much? Read on.
If you've poured weeks or even months into creating "the world's greatest website" -- and then found it isn't selling, a mini site may be just what the doctor ordered.
A mini website is typically a two page affair -- a powerful sales letter for just one product or service, with a link to an payment form. That's it. No distractions. No linkouts (why invite your visitors to leave your site??). Just a powerful and proven selling formula that has the benefit of...
... A SINGLE FOCUS
When your site has a single goal rather than a whole supermarket full of choices and flashing animations, you're capitalising on the power of laser-like focus. You know what you want from your site visitors --and so do they!
... PRE-QUALIFIED VISITORS
Because your site has a single crystal-clear purpose, all your promotional efforts are directed at bringing pre-selected visitors to your site. If they don't want what you're offering, they wont come. If they do, they will.
... COST-OF-ADVERTISING EFFICIENCY
Because your minisite is about just one thing, and your ads make that thing clear, the only folks who will click through to your site are people who want what you're selling. Result -- a higher ROI on your pay-for-clicks advertising budget.
... THE "DIRECT RESPONSE" STRATEGY
Your sales letter invites one of three responses. Buy. Bookmark. Or "buzz off!" (Sorry, couldn't resist that -- I needed a word for "leave" that starts with the letter "b".)
Those who want to buy can go directly to your order page where you'd do well to offer a range of payment options. Recently I had a perfectly valid Mastercard and Visa card both rejected by ClickBank. You know why? Because I live in the non-US (their standard response basically says "it happens, sorry").
My advice?
Use ClickBank, yes, but rather than lose sales to some internationals, provide several payment options (eg, Propay and CCNow) and an online cheque facility (eg, e-PaymentOptions and eCheck). With PayPal, you can send money securely to anyone on email. Click here to join:
https://www.paypal.com/refer/pal=Accounts%401ClickProfitSt.com
When a surfer bookmarks your site, you know she's interested enough to add your weblink to her list of favourite sites. So why not keep the relationship alive by including a link to an autoresponder letter series?
... SPEED TO MARKET
It doesn't take long to craft a sales letter. If you're passionate about your service/product, the explanation and the benefits list will just roll out of you. Okay, writing powerful copy isn't quite that easy -- but it sure is going to be less work than producing a traditional website, right?
... LOW (OR NO) MAINTENANCE
Contrast the typical site with 10-20 pages and banners and the constant tweaking that many of us like to do "to make it look better". The minisite doesn't try to look good. It's there to deliver information -- the sort that sells.
Here's an example of a site that doesn't try to "look good". It just sells. And sells. And sells. It's Stan Stuchinski's Big Dogs site: http://hop.clickbank.net/hop.cgi?epower1/bigdogs
... RESIDUAL INCOME
Because of the sheer simplicity of minisites, you can often "set and forget". If you're using automated tools to promote your online businesses (and the big dogs do!), you can build a number of ongoing income streams.
... COST-OF-HOSTING EFFICIENCY
You can load a whole lot of minisites into your webhosting space, and all you need to do is register a domain name (or a redirection URL).
Instead of asking visitors to click on something as ugly as http://www.somecompany.com/cgi-bin/members/ID=gh47f82e, you've registered your chosen domain name, such as http://MakeSumCash.com And it lives on the same webspace that your other minisites live on.
It's no wonder that direct response minisites are fast becoming the marketing tool of choice for the savvy netrepreneur. Sydney Johnson of AuctionGold.com has been working with emarketing legend Terry Dean to establish the premier minisites centre on the Internet. Here's what they're offering:
* Minisites for just 11 cents a day.
* No contract.
* A full system designed by marketers for marketers.
* A highly qualified tech team to keep the servers online.
* "Everything you need. Nothing you don't need."
To learn more, please click here:
http://1ClickProfitSt.com/MiniSites
About the Author
Gary Harvey is a Sydney-based Internet publisher, freelance journalist and editor of 1ClickProfit St. Readers say..."Professional. Energetic. Quality. Original. Love your work. Outstanding."
Subscribe@1ClickProfitSt.com (while it's FREE)
:To contact see details below.
Gary@1ClickProfitSt.com
http://1clickprofitst.com
If you've poured weeks or even months into creating "the world's greatest website" -- and then found it isn't selling, a mini site may be just what the doctor ordered.
A mini website is typically a two page affair -- a powerful sales letter for just one product or service, with a link to an payment form. That's it. No distractions. No linkouts (why invite your visitors to leave your site??). Just a powerful and proven selling formula that has the benefit of...
... A SINGLE FOCUS
When your site has a single goal rather than a whole supermarket full of choices and flashing animations, you're capitalising on the power of laser-like focus. You know what you want from your site visitors --and so do they!
... PRE-QUALIFIED VISITORS
Because your site has a single crystal-clear purpose, all your promotional efforts are directed at bringing pre-selected visitors to your site. If they don't want what you're offering, they wont come. If they do, they will.
... COST-OF-ADVERTISING EFFICIENCY
Because your minisite is about just one thing, and your ads make that thing clear, the only folks who will click through to your site are people who want what you're selling. Result -- a higher ROI on your pay-for-clicks advertising budget.
... THE "DIRECT RESPONSE" STRATEGY
Your sales letter invites one of three responses. Buy. Bookmark. Or "buzz off!" (Sorry, couldn't resist that -- I needed a word for "leave" that starts with the letter "b".)
Those who want to buy can go directly to your order page where you'd do well to offer a range of payment options. Recently I had a perfectly valid Mastercard and Visa card both rejected by ClickBank. You know why? Because I live in the non-US (their standard response basically says "it happens, sorry").
My advice?
Use ClickBank, yes, but rather than lose sales to some internationals, provide several payment options (eg, Propay and CCNow) and an online cheque facility (eg, e-PaymentOptions and eCheck). With PayPal, you can send money securely to anyone on email. Click here to join:
https://www.paypal.com/refer/pal=Accounts%401ClickProfitSt.com
When a surfer bookmarks your site, you know she's interested enough to add your weblink to her list of favourite sites. So why not keep the relationship alive by including a link to an autoresponder letter series?
... SPEED TO MARKET
It doesn't take long to craft a sales letter. If you're passionate about your service/product, the explanation and the benefits list will just roll out of you. Okay, writing powerful copy isn't quite that easy -- but it sure is going to be less work than producing a traditional website, right?
... LOW (OR NO) MAINTENANCE
Contrast the typical site with 10-20 pages and banners and the constant tweaking that many of us like to do "to make it look better". The minisite doesn't try to look good. It's there to deliver information -- the sort that sells.
Here's an example of a site that doesn't try to "look good". It just sells. And sells. And sells. It's Stan Stuchinski's Big Dogs site: http://hop.clickbank.net/hop.cgi?epower1/bigdogs
... RESIDUAL INCOME
Because of the sheer simplicity of minisites, you can often "set and forget". If you're using automated tools to promote your online businesses (and the big dogs do!), you can build a number of ongoing income streams.
... COST-OF-HOSTING EFFICIENCY
You can load a whole lot of minisites into your webhosting space, and all you need to do is register a domain name (or a redirection URL).
Instead of asking visitors to click on something as ugly as http://www.somecompany.com/cgi-bin/members/ID=gh47f82e, you've registered your chosen domain name, such as http://MakeSumCash.com And it lives on the same webspace that your other minisites live on.
It's no wonder that direct response minisites are fast becoming the marketing tool of choice for the savvy netrepreneur. Sydney Johnson of AuctionGold.com has been working with emarketing legend Terry Dean to establish the premier minisites centre on the Internet. Here's what they're offering:
* Minisites for just 11 cents a day.
* No contract.
* A full system designed by marketers for marketers.
* A highly qualified tech team to keep the servers online.
* "Everything you need. Nothing you don't need."
To learn more, please click here:
http://1ClickProfitSt.com/MiniSites
About the Author
Gary Harvey is a Sydney-based Internet publisher, freelance journalist and editor of 1ClickProfit St. Readers say..."Professional. Energetic. Quality. Original. Love your work. Outstanding."
Subscribe@1ClickProfitSt.com (while it's FREE)
:To contact see details below.
Gary@1ClickProfitSt.com
http://1clickprofitst.com
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