Ouch. Did that hurt?

Be careful we're not talking about you, ey? It doesn't seem like that's a shocking statement to make, but in the "era of internet hype" we're in, it seems like most people are being encouraged to forget it. That's good for the people selling you make-money-on-the-internet pipe dreams and flashy gizmos (flash over substance), but it's bad for those who have been conditioned to blame their selling problems on their "methods" of marketing instead of their sales-letter/product/ errors in pricing, packaging, risk reversal or guarantee policy options, etc., etc., etc.

Marketing is a science, it requires each and every component be right. It's too easy to forget this, because the "methods" of internet marketing are so much more interesting (and maybe even romantic?) than the basic premise of how to sell a product or service. If you know anything about me, you know I teach how to get *maximum* results with minimum time. And there's nothing more time consuming and wasteful than pouring your heart, soul, time, and hard-earned dollars into either:

1) The wrong product/service
2) The wrong sales letter
3) Inaccurate "sales process" overall.

Case Closed!

IF YOU CAN'T SELL IT OFF-LINE, YOU CAN'T SELL IT ONLINE! DRILL THIS INTO YOUR MINDS - IT IS **THE ANSWER** TO MANY OF YOUR FRUSTRATION. I FIND IT IN OVER 95% OF THE CASES I REVIEW.

It's why we're featuring *so much* hard-hitting copywriting and proven direct mail techniques on the Inner Circle from such copywriting heavyweights as Brian Keith Voiles, Ted Nicholas, Carl Galletti, Mike Roth, and others. Test #1: If you are about to start marketing a new product or service (or have been unsuccessfully trying to market one), ask yourself:

Do People Want What I'm Trying To Sell ???

Be honest! Take a poll amongst your friends. Ask your neighbor. Post questions on a related newsgroup or discussion board. Ask if anyone is interested.

And maybe the best method of all: What's your gut feeling? Do you have something that:

- You know will enhance people's lives?

- Is not easily available somewhere else? (Or yours is at least better?)

- Has a pre-existing customer base? (You don't have to be "everything to everybody" with your product - in fact, "niche" products that apply to a certain group can work great, but - you do need a group of people willing to buy!)

Crucial Point: If you can't answer "yes" to the above questions, then all the "internet marketing tricks" in the world aren't going to help you - case closed! We're realists, and if you've got a "loser" product, we'll flat-out tell you to give it up, not send you off pursuing some new internet marketing trick. If it's not going to sell, it's not going to sell - period.

(Side-note: It IS possible to sell a previously "un-sellable" product by re-packaging it and approaching your offer from a different angle, but that's another topic altogether, and has already been covered in-depth in the Inner Circle site (It might be a good idea to look it over again once you're done reading this!) But that brings us to our second point:

Your Sales Letter/Offer

If you passed the first test (you've got a good product or service), it's on to the absolute, #1, make-or-break component of your marketing campaign: Your sales letter. From your headline to your guarantee and everything in between, everything's got to work. And if it doesn't, you'll never get off the ground.

The internet marketing/promotion techniques we've got in store for you won't do *anything* if your sales letter doesn't work!

Now of course, we've got some tricks up our sleeve to help you when it comes to writing ad copy that sells (check out the online "Paperless- Staffless Office" RealVideo clips in the Inner Circle site to learn how to use technology to have your ad practically write itself!), so take advantage of the Inner Circle copywriting resources - and look over them regularly to spark new ideas and new "twists" to improve your sales ratio. The true "secret" to successful internet *and other* marketing is:

You Can Get *Miraculous* results using cutting-edge technology marketing techniques IF (and that's a big 'if') you have a *proven* sales letter or complete sales process, to sell your product.

So please, please, take the time and the effort to begin testing
*EVERYTHING* to polish your sales letter to benefit fully from the technology marketing *methods* that we will be presenting to you here at the Inner Circle and in future updates.

If you don't "take the plunge" and join our Inner Circle, you'll never know what you're missing. If you feel you're getting close to achieving the success you desire, we may well be the "missing link" to catapult your business. We've certainly been for many others

- Have you read the many glowing testimonials on our website? (If not, go to http://www.enlowcircle.com and do it now!) Wouldn't you like to cut through the wasted time and effort and short-cut your path to success?

Your Inner Circle membership is guaranteed for a full 12 months - If you don't earn a *minimum* of 10 times your membership fee by putting our marketing concepts and techniques into action, we'll refund your complete membership fee. It's as simple as that.

Go to http://www.enlow.com/surprise.htm for a special opportunity to join our Inner Circle now.

I look forward to "seeing you on the inside". ;-)

To your success, Mike Enlow

About the Author

Mike Enlow is endorsed by many of the worlds most respected marketing consultants like: Jay Abraham, Ted Nicholas, Gary Halbert, Dan Kennedy, Brad Richdale, Mark Nolan, Jerry Buchanon, and others, as the person who ushered in the world of "Internet Commerce." His phenomenal success using the Internet as a tool for himself and his clients has kept him at the top of the list of Internet Marketing Advisors. Corey Rudl, one of Mike's most successful students, is living proof Mike Enlow's marketing concepts work like crazy.


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