Primer In Strategic Marketing
| Category: Marketing Strategy | Date: 2001-07-31 |
Wondering who your target audience is and how to find them? At the end of 2000 there were some 350 million adults online worldwide looking for everything imaginable. Your product or service was one of them. A deliberate, concentrated effort to find a way to reach your target is paramount! There are countless books and e-books on the subject. Better to look for the best teacher. I recommend Guerrilla Marketing.
Look for books and e-books by Jay Levinson, Robert Imbriale, Cory Rudl, and so many others - including my own personal guru, John Botscharow who is a partner of 3R Marketing. Here's what
John says...
"3R Marketing preaches and practices guerrilla marketing, the marketing philosophy best suited for small businesses to market online. 3R Marketing offers a number of marketing solutions to help you grow your business online, including the Web Guerrilla Journal, 3R's training newsletter, and complete web development designed for the guerrilla marketer. Visit them at: http://www.3r-marketing.com and see what they have to offer."
Now, let's look at some ways to get you started on your own way to marketing success. Write down some of your e-mailing options, like: bulk, list, opt-in, buying lists, faxing - and evaluate them to see which ones are most likely to make you money. This Challenge will force you to find the right programs that enable you to create the results you need. You have to get serious to pull this off. Get an attitude and get passionate about your marketing goals. It will take sacrifice and dedication. Success is only accomplished by actions!
Commercial Email is the fastest growing way to advertise on the Internet. And, yes! It is legal. There are some rules to follow as with any good business practice. Honesty and integrity are still the character of a good business. With all the furor around the web about spam, you should find a marketer friendly ISP and hosting company. Check the search engines with words like: bulk email + friendly ISP, or email + ISP rules. Don't be intimidated by all the anti-bulk mail haters out there. Bulk mailing is LEGAL when done right.
Commercial email is cost effective. In fact, sometimes, it's literally free! Do it yourself and the cost of your email account and a onetime software purchase are your only expenses. Some say the profit margins for email marketers are higher than any other form of online advertising. With bulk email software you can gather names from CompuServe, AOL, Prodigy, Newsgroups and even websites in minutes.
An advantages of using bulk email software is that you can send upwards to 10,000 messages per hour. However, start slow. The first thing people do after turning on their computer is check email. Make sure yours is there on a regular basis. It takes a buyer at least 7 times of seeing an ad before it registers in the brain. Subconsciously, your customer is gearing up to B-U-Y. He's looking and when he's ready, you want to be there.
In a survey done by Ipsos of 28,000 internet users, Sweden, Canada, and then the US were the top three. So, that's a good target market for your product. Keep your test under 500 per day to see what kind of response you get. Audiences can be targeted by interests, specific demographics (i.e. age, income), and some by geographies. Visit e-target.com at: http://www.e-target.com for great help and assistance.
The lower middle class now accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Mainstream marketers have paid little attention to those in the lower-income echelons. Now, there's an audience to pay attention to. To design a successful email marketing campaign you need both creative and technical expertise. There are many companies to help you get started with designing and building your campaign, they can also execute e-mail deployment solutions, track, analyze and report on the effectiveness of the campaign. That will help you get your target audience and you'll be well on your way to a successful marketing campaign.
One good company is OnlineMarketing.net who not only will do all the above, they will also identify your customers that respond to your ads, thus enabling you to make educated decisions when setting up your marketing budget.
Once in a routine you can concentrate on the strategy of building your own list for online mailing, start your own ezine which is essential for reaching potential customers, and keeping in touch with your existing clients and customers in a personal way, consistently. Direct marketing is one of the most valuable ingredients in all marketing strategies.
Final word, dig in, read, learn, in six months you'll be proud of yourself and your accomplishments. The world is reachable! Go for it...
About the Author
Bobbette Madonna
Publisher of LOGON Ezine
Admin, ShopMyState.com
:To contact see details below.
logon@shopmystate.com
http://shopmystate.com/logon
Look for books and e-books by Jay Levinson, Robert Imbriale, Cory Rudl, and so many others - including my own personal guru, John Botscharow who is a partner of 3R Marketing. Here's what
John says...
"3R Marketing preaches and practices guerrilla marketing, the marketing philosophy best suited for small businesses to market online. 3R Marketing offers a number of marketing solutions to help you grow your business online, including the Web Guerrilla Journal, 3R's training newsletter, and complete web development designed for the guerrilla marketer. Visit them at: http://www.3r-marketing.com and see what they have to offer."
Now, let's look at some ways to get you started on your own way to marketing success. Write down some of your e-mailing options, like: bulk, list, opt-in, buying lists, faxing - and evaluate them to see which ones are most likely to make you money. This Challenge will force you to find the right programs that enable you to create the results you need. You have to get serious to pull this off. Get an attitude and get passionate about your marketing goals. It will take sacrifice and dedication. Success is only accomplished by actions!
Commercial Email is the fastest growing way to advertise on the Internet. And, yes! It is legal. There are some rules to follow as with any good business practice. Honesty and integrity are still the character of a good business. With all the furor around the web about spam, you should find a marketer friendly ISP and hosting company. Check the search engines with words like: bulk email + friendly ISP, or email + ISP rules. Don't be intimidated by all the anti-bulk mail haters out there. Bulk mailing is LEGAL when done right.
Commercial email is cost effective. In fact, sometimes, it's literally free! Do it yourself and the cost of your email account and a onetime software purchase are your only expenses. Some say the profit margins for email marketers are higher than any other form of online advertising. With bulk email software you can gather names from CompuServe, AOL, Prodigy, Newsgroups and even websites in minutes.
An advantages of using bulk email software is that you can send upwards to 10,000 messages per hour. However, start slow. The first thing people do after turning on their computer is check email. Make sure yours is there on a regular basis. It takes a buyer at least 7 times of seeing an ad before it registers in the brain. Subconsciously, your customer is gearing up to B-U-Y. He's looking and when he's ready, you want to be there.
In a survey done by Ipsos of 28,000 internet users, Sweden, Canada, and then the US were the top three. So, that's a good target market for your product. Keep your test under 500 per day to see what kind of response you get. Audiences can be targeted by interests, specific demographics (i.e. age, income), and some by geographies. Visit e-target.com at: http://www.e-target.com for great help and assistance.
The lower middle class now accounts for one-sixth of the U.S. population, amounting to a market worth as much as $120 billion per year. Mainstream marketers have paid little attention to those in the lower-income echelons. Now, there's an audience to pay attention to. To design a successful email marketing campaign you need both creative and technical expertise. There are many companies to help you get started with designing and building your campaign, they can also execute e-mail deployment solutions, track, analyze and report on the effectiveness of the campaign. That will help you get your target audience and you'll be well on your way to a successful marketing campaign.
One good company is OnlineMarketing.net who not only will do all the above, they will also identify your customers that respond to your ads, thus enabling you to make educated decisions when setting up your marketing budget.
Once in a routine you can concentrate on the strategy of building your own list for online mailing, start your own ezine which is essential for reaching potential customers, and keeping in touch with your existing clients and customers in a personal way, consistently. Direct marketing is one of the most valuable ingredients in all marketing strategies.
Final word, dig in, read, learn, in six months you'll be proud of yourself and your accomplishments. The world is reachable! Go for it...
About the Author
Bobbette Madonna
Publisher of LOGON Ezine
Admin, ShopMyState.com
:To contact see details below.
logon@shopmystate.com
http://shopmystate.com/logon
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