The Advantage of Becoming a Recognized Name
| Category: Marketing Strategy | Date: 2002-05-24 |
If you are reading this article today, you are likely among those who are working an online business. Unfortunately, you have already learned that finding customers is not as easy as you once thought it would be. Many people have broken the bank and their dreams searching for that first customer or second customer.
Having discovered the challenge of finding customers has left you with a feeling of not knowing quite what to do. That is why you read ezines or visit websites like this one. You are searching for the knowledge that you feel you are lacking. You open each new issue of each ezine you subscribe to looking for the help you need to find your first customer or even to increase upon the customers you have already found.
See, the greatest challenge we all face is not finding people who need our products or services. Instead, our greatest challenge is actually building trust in the hearts and minds of the people who need our products or services. This is why most people have such difficulty in finding the customers we all need.
Online marketers cannot establish trust with one single advertisement! They cannot establish trust with one impression of their banner! One might get lucky and get the click-through on the advertisement or banner, but that click-through will only generate a sale for one in two hundred visitors. Scary, isn't it?
To stop and realize that the average on the Internet is five sales per thousand visitors can make it frightening to most beginners to online marketing. The term "beginner" in this area could apply to anyone who has been marketing online for less than 3 years. Yes, it is a steep learning curve on the web! Most people quit before they ever get to the three year mark --- quitting long before they have given themselves the chance to succeed.
Most marketing polls suggest that it will take you seven exposures before you will have earned enough trust to get a sale online or offline. What that means is that your potential customer must see your name and your ads a minimum of seven times before you can expect their interest to peak enough to give you a second look.
That is what makes advertising online so very difficult. With more than 200 million people online, the chance of hitting the same person twice with your advertising is slim to none if you are advertising your wares the same as most people are.
Most people try to advertise with the scatter shot approach. They throw an ad out there hoping to hit as many people as possible and then move on to the next ad or next advertising medium. With this scatter shot approach, their chance of hitting one person twice is astronomical! The chance of hitting that person the required seven times is nearly impossible.
The "Rule of Seven" is why most marketers begin their own ezine. As a publisher, it is easy to hit your seven times in the trust building process. The difficulty of this method is growing the mailing list size. As a publisher, it is fairly easy to keep subscribers --- getting the subscribers is the real difficulty.
While I do recommend for the marketer to start the ezine, the process of building a client base from an ezine is the slow boat to China approach. It could realistically take years to break the plateau of your first 1000 subscribers!
Let me suggest a few names to you:
Aaron Turpen, Angela Giles Klocke, Bill Daugherty (Mr. D), Bob Leduc, Cathy Goodwin, Craig Lock, David McKenzie, Dr. Nunley, Elena Fawkner, Harmony Major, Jan Tincher, John Colanzi, Josh Hinds, Julie Jordan Scott, Judy Cullins, Karon Thackston, Larry Dotson, Max Shifrin, Melvin Durai, Michael Southon, Pamela Heywood, Richard Lowe, Robin Nobles, Sam Vaknin, Shelly Lowery, Shery Ma Belle Arrieta, Wild Bill Montgomery, and Bill Platt.
Of these 29 people, how many of these names do your recognize? Of the names that you do recognize, how many of them can you tell me what kind of business they are in?
Further, of the people whose names you recognize, what is your gut feeling about them? How many of them do you feel that you can trust?
Chances are really good that you have heard of at least one third of these people. I can almost guarantee that you have heard of at least one person on this list. How do I know this?
It is simple.
These 29 people all share one common trait. They are all people who publish free-reprint articles to be distributed to publishers the world over. Each of them provide top-notch content that appeals to a much larger audience.
Ezine publishers and webmasters the world over are looking for free content that they can supply to their readers. They all understand what a recent Yahoo! study emphasized. Content is King! Most site visitors are looking for information of some kind when they go to a site or subscribe to an ezine.
These publishers and webmasters understand that the best way to attract and keep traffic and readers is to provide folks on the web what they want. By using free-reprint articles, they are able to provide their readers and their site visitors with the high-quality content subscribers and surfers demand.
If there is a single name on this list that you recognize and feel as if you can trust, then you have the strongest testimony available to the power of using free-reprint articles to build your business.
If you are not confident to strike out writing your own articles, there are several people who are willing to hire their own article writing skills out to folks just like you.
What it boils down to is this, if you are in business on the web and are looking to find your first or ten thousandth customer, you should seriously consider striking out into the free-reprint market. If you are not comfortable as a writer, then you should absolutely explore the possibility of hiring a ghost writer to write articles for you.
Copyright © 2002, Bill Platt
About the Author
Bill Platt is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/BP121,2
bplatt@windstormcomputing.com
http://PathTrax.com
Having discovered the challenge of finding customers has left you with a feeling of not knowing quite what to do. That is why you read ezines or visit websites like this one. You are searching for the knowledge that you feel you are lacking. You open each new issue of each ezine you subscribe to looking for the help you need to find your first customer or even to increase upon the customers you have already found.
See, the greatest challenge we all face is not finding people who need our products or services. Instead, our greatest challenge is actually building trust in the hearts and minds of the people who need our products or services. This is why most people have such difficulty in finding the customers we all need.
Online marketers cannot establish trust with one single advertisement! They cannot establish trust with one impression of their banner! One might get lucky and get the click-through on the advertisement or banner, but that click-through will only generate a sale for one in two hundred visitors. Scary, isn't it?
To stop and realize that the average on the Internet is five sales per thousand visitors can make it frightening to most beginners to online marketing. The term "beginner" in this area could apply to anyone who has been marketing online for less than 3 years. Yes, it is a steep learning curve on the web! Most people quit before they ever get to the three year mark --- quitting long before they have given themselves the chance to succeed.
Most marketing polls suggest that it will take you seven exposures before you will have earned enough trust to get a sale online or offline. What that means is that your potential customer must see your name and your ads a minimum of seven times before you can expect their interest to peak enough to give you a second look.
That is what makes advertising online so very difficult. With more than 200 million people online, the chance of hitting the same person twice with your advertising is slim to none if you are advertising your wares the same as most people are.
Most people try to advertise with the scatter shot approach. They throw an ad out there hoping to hit as many people as possible and then move on to the next ad or next advertising medium. With this scatter shot approach, their chance of hitting one person twice is astronomical! The chance of hitting that person the required seven times is nearly impossible.
The "Rule of Seven" is why most marketers begin their own ezine. As a publisher, it is easy to hit your seven times in the trust building process. The difficulty of this method is growing the mailing list size. As a publisher, it is fairly easy to keep subscribers --- getting the subscribers is the real difficulty.
While I do recommend for the marketer to start the ezine, the process of building a client base from an ezine is the slow boat to China approach. It could realistically take years to break the plateau of your first 1000 subscribers!
Let me suggest a few names to you:
Aaron Turpen, Angela Giles Klocke, Bill Daugherty (Mr. D), Bob Leduc, Cathy Goodwin, Craig Lock, David McKenzie, Dr. Nunley, Elena Fawkner, Harmony Major, Jan Tincher, John Colanzi, Josh Hinds, Julie Jordan Scott, Judy Cullins, Karon Thackston, Larry Dotson, Max Shifrin, Melvin Durai, Michael Southon, Pamela Heywood, Richard Lowe, Robin Nobles, Sam Vaknin, Shelly Lowery, Shery Ma Belle Arrieta, Wild Bill Montgomery, and Bill Platt.
Of these 29 people, how many of these names do your recognize? Of the names that you do recognize, how many of them can you tell me what kind of business they are in?
Further, of the people whose names you recognize, what is your gut feeling about them? How many of them do you feel that you can trust?
Chances are really good that you have heard of at least one third of these people. I can almost guarantee that you have heard of at least one person on this list. How do I know this?
It is simple.
These 29 people all share one common trait. They are all people who publish free-reprint articles to be distributed to publishers the world over. Each of them provide top-notch content that appeals to a much larger audience.
Ezine publishers and webmasters the world over are looking for free content that they can supply to their readers. They all understand what a recent Yahoo! study emphasized. Content is King! Most site visitors are looking for information of some kind when they go to a site or subscribe to an ezine.
These publishers and webmasters understand that the best way to attract and keep traffic and readers is to provide folks on the web what they want. By using free-reprint articles, they are able to provide their readers and their site visitors with the high-quality content subscribers and surfers demand.
If there is a single name on this list that you recognize and feel as if you can trust, then you have the strongest testimony available to the power of using free-reprint articles to build your business.
If you are not confident to strike out writing your own articles, there are several people who are willing to hire their own article writing skills out to folks just like you.
What it boils down to is this, if you are in business on the web and are looking to find your first or ten thousandth customer, you should seriously consider striking out into the free-reprint market. If you are not comfortable as a writer, then you should absolutely explore the possibility of hiring a ghost writer to write articles for you.
Copyright © 2002, Bill Platt
About the Author
Bill Platt is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/BP121,2
bplatt@windstormcomputing.com
http://PathTrax.com
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