The One & ONLY Objective Your Website Should Follow!
| Category: Marketing Strategy | Date: 2002-02-28 |
Now I first want to let everyone know that this is not an opinion or some fluff about what your website should be doing. It is what your website MUST be doing to guarantee your success online. There are so many "so called" experts out there that say you should be using your site to make sales, NO NO NO! This is absolutely wrong! The number one, and yes I really mean number one purpose of your site should be to collect e-mail addresses! Why should you do this? What if your prospect doesn't doesn't order and leaves your site? Where are you then? Out of a potential sale!
The key point here is you can have a sales page or freebies page but you need a way to collect e-mail addresses for people who decide not to take you up on your offer the first time around, a second chance if you will. The correct way to do this would be with a popup window when the visitor leaves your site without ordering, because if they order you've already got their e-mail address. In this popup you should have some sort of freebie, a free ebook, a free consultation, a free 3 chapter preview, you get the point. If you can get an e-mail address you can follow up using an autoresponder and this will give you as many chances as you need to close the sale.
Another thing you need to realize is the stream of income your e-mail list will provide you for many years to come. If you didn't have an e-mail collection system in place and you received orders for a product you where promoting then that's the end of the line for you with that customer. Now, if you where collecting the e-mail addresses of all of your customers and you started promoting a great new product, you would now be able to send this proven customer a new offer and since you've already proven your credibility with the first sale, the second sale will be MUCH easier to close. Do you see where all of this e-mail collection really determines your success online?
This isn't for just one type of business, any business with an online presence should be doing this and can because of it's simplicity. If you are a freelance artist, make a list of customers and interested prospects to send an e-mail to when you put a new piece of artwork up for auction. If you are a marketing consultant, make a list of people who have contacted you looking for advice or have purchased training materials from you. The list goes on and on. Here's another great tip, If you want to let your e-mail list get to know you so they develop more trust for you then publish a newsletter every week, two weeks, or every month and give free tips & advice. This also presents more advertising opportunities without seeming like you just want the sale.
I hope this article has given you some insight into online business and gives you more success on your road to becoming financially independent. If you have questions or comments fell free to contact me at my personal e-mail address.
About the Author.
Chris Elliott
webmaster@eprofitsoldiers.com
http://www.eprofitsoldiers.com
The key point here is you can have a sales page or freebies page but you need a way to collect e-mail addresses for people who decide not to take you up on your offer the first time around, a second chance if you will. The correct way to do this would be with a popup window when the visitor leaves your site without ordering, because if they order you've already got their e-mail address. In this popup you should have some sort of freebie, a free ebook, a free consultation, a free 3 chapter preview, you get the point. If you can get an e-mail address you can follow up using an autoresponder and this will give you as many chances as you need to close the sale.
Another thing you need to realize is the stream of income your e-mail list will provide you for many years to come. If you didn't have an e-mail collection system in place and you received orders for a product you where promoting then that's the end of the line for you with that customer. Now, if you where collecting the e-mail addresses of all of your customers and you started promoting a great new product, you would now be able to send this proven customer a new offer and since you've already proven your credibility with the first sale, the second sale will be MUCH easier to close. Do you see where all of this e-mail collection really determines your success online?
This isn't for just one type of business, any business with an online presence should be doing this and can because of it's simplicity. If you are a freelance artist, make a list of customers and interested prospects to send an e-mail to when you put a new piece of artwork up for auction. If you are a marketing consultant, make a list of people who have contacted you looking for advice or have purchased training materials from you. The list goes on and on. Here's another great tip, If you want to let your e-mail list get to know you so they develop more trust for you then publish a newsletter every week, two weeks, or every month and give free tips & advice. This also presents more advertising opportunities without seeming like you just want the sale.
I hope this article has given you some insight into online business and gives you more success on your road to becoming financially independent. If you have questions or comments fell free to contact me at my personal e-mail address.
About the Author.
Chris Elliott
webmaster@eprofitsoldiers.com
http://www.eprofitsoldiers.com
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