Understanding the Nature of the Beast!
| Category: Marketing Strategy | Date: 2001-03-23 |
Though they "usually" are not beasts understanding the human nature of the Customer is an essential part of marketing your product. If you want to be successful in marketing, whether online or off, you have to know what people want and why people buy.
By following this simple rule, you can develop a whole new sales strategy and increase your sales. In some cases this can actually save you from the deep dark pit of the failed business. If you want to make it in the real business world you better know these 10 important keys of the "Customer Nature".
1) Why are most of us here? Thats right, were here to make money on the internet.
PEOPLE WANT TO MAKE MONEY! Does your product offer them a way to make their money back?
2) WE HAVE THE LOWEST PRICE OR YOU MONEY BACK! How many time have you seen this? A million, two million? You know why? Because it works. People want to get or should I say "want to think that theyre getting" the lowest price on the market. One of the best approaches to this is the "110%" Philosophy.
Offer you customer a refund plus 10% if they find it cheaper. You will find (especially if it has to be shipped back, or if its less than $50.00) that for the small amount you lose on returns, you make much more on the idea that you are the rock bottom price.
Most often, after the customer has bought your product they wont want to go to the bother if they do find a lower price.
If you use this approach keep pricing at its lowest possible market level.
3) Vanity, I would say this is probably the more common traits of a customer. THEY WANT TO LOOK GOOD! In business, at home, out on the town or in the mirror. If it make your customer look better in appearance or image, you have gained more selling points.
4) ITS GOT TO BE THE LATEST! Oh yes, the "Keeping up with the Jones" Syndrome. Utilized and presented in the proper light, this can be a very powerful selling tool. More today than ever do you see the urban competition of having the best in the neighborhood.
5) In todays "microwave world" of technology, if it MAKES LIFE EASIER or MAKES THE TASK AT HAND GO FASTER most customers are interested to at least find out what you have to offer.
6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, thats what your customers are asking themselves. Beyond just the price, how can this product save me money. Whether directly or indirectly show them how you are going to save them bucks down the road! If your product is going to save them money in an indirect manner, take their hand lead them down the path. Show them how you will save them money in the long run.
7) What else can it do? If you really want the sell some of those holdouts, offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like the Swiss knife, it has to be Multi-Functional.
8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! The easiest way to put your business in the crapper is to sell a worthless or problematic product. Remember that old saying, Quality is Number One!
9) People have problems. Health, wealth or appearance, everyone has a problem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!
10 ) Does it come with a guarantee? Yes! If you want to sell your product, YOU BETTER HAVE A GUARANTEE! Never before has the public been so akin to the presence of the "fly by night" businesses who are here one day and gone the next. People want to know that if something happens they can get support.
Before I let you go, I would just like to say, there is nothing more important when designing a sales strategy than knowing and understanding your quarry. Know their needs and wants. Know what motivates them to buy. To convince them you must first understand how they think and what they're looking for in your product. Thats why I call it "Understanding the Nature of the Beast".
Best of Luck
"Wild Bill" Montgomery
You may reprint this article, as long as the resource box below is included.
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By following this simple rule, you can develop a whole new sales strategy and increase your sales. In some cases this can actually save you from the deep dark pit of the failed business. If you want to make it in the real business world you better know these 10 important keys of the "Customer Nature".
1) Why are most of us here? Thats right, were here to make money on the internet.
PEOPLE WANT TO MAKE MONEY! Does your product offer them a way to make their money back?
2) WE HAVE THE LOWEST PRICE OR YOU MONEY BACK! How many time have you seen this? A million, two million? You know why? Because it works. People want to get or should I say "want to think that theyre getting" the lowest price on the market. One of the best approaches to this is the "110%" Philosophy.
Offer you customer a refund plus 10% if they find it cheaper. You will find (especially if it has to be shipped back, or if its less than $50.00) that for the small amount you lose on returns, you make much more on the idea that you are the rock bottom price.
Most often, after the customer has bought your product they wont want to go to the bother if they do find a lower price.
If you use this approach keep pricing at its lowest possible market level.
3) Vanity, I would say this is probably the more common traits of a customer. THEY WANT TO LOOK GOOD! In business, at home, out on the town or in the mirror. If it make your customer look better in appearance or image, you have gained more selling points.
4) ITS GOT TO BE THE LATEST! Oh yes, the "Keeping up with the Jones" Syndrome. Utilized and presented in the proper light, this can be a very powerful selling tool. More today than ever do you see the urban competition of having the best in the neighborhood.
5) In todays "microwave world" of technology, if it MAKES LIFE EASIER or MAKES THE TASK AT HAND GO FASTER most customers are interested to at least find out what you have to offer.
6) HOW CAN YOU SAVE ME MONEY TOMORROW! Yes, thats what your customers are asking themselves. Beyond just the price, how can this product save me money. Whether directly or indirectly show them how you are going to save them bucks down the road! If your product is going to save them money in an indirect manner, take their hand lead them down the path. Show them how you will save them money in the long run.
7) What else can it do? If you really want the sell some of those holdouts, offer them a versatile product with MULTIPLE USES OR BENEFITS! Just like the Swiss knife, it has to be Multi-Functional.
8) Would you buy it if you knew it was junk? PEOPLE WANT QUALITY! The easiest way to put your business in the crapper is to sell a worthless or problematic product. Remember that old saying, Quality is Number One!
9) People have problems. Health, wealth or appearance, everyone has a problem. CAN YOU SOLVE THEIR PROBLEM? Be a Problem Solver!
10 ) Does it come with a guarantee? Yes! If you want to sell your product, YOU BETTER HAVE A GUARANTEE! Never before has the public been so akin to the presence of the "fly by night" businesses who are here one day and gone the next. People want to know that if something happens they can get support.
Before I let you go, I would just like to say, there is nothing more important when designing a sales strategy than knowing and understanding your quarry. Know their needs and wants. Know what motivates them to buy. To convince them you must first understand how they think and what they're looking for in your product. Thats why I call it "Understanding the Nature of the Beast".
Best of Luck
"Wild Bill" Montgomery
You may reprint this article, as long as the resource box below is included.
To Subscribe visit http://www.MakingProfit.com or send email to
infozone@makingprofit.com with subscribe in subject line
webmaster@makingprofit.com
http://www.greatdesignz.com/
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