Using fax forms can increase internet sales!

Just because you set up a website does not mean that you have to limit yourself to only doing business on the site.

If you don't have a bricks and mortar business as well, why not open up other options for customers?

Fax forms are a great idea. It allows an alternative to those who are skeptical about placing orders on line.

If they would prefer to bypass your on line process including the shopping cart or even Pay Pal, they may feel more comfortable faxing an order to you.

You can easily arrange a few ways to allow this.

One common way is to set up a form on your site that will ask all the pertinent information about the sale: size, quantity, color, etc. Or if it is an ebook for instance, you may ask how many, which book, etc.

Make sure you ask for the customer's fax number in the form. When you receive the form info, just fax back an order form to the customer's fax number.

Make sure it is clear on the form that this is a "secure fax" line and all information is private, guarded and confidential.

You would make the form into a purchase order, listing all the information along with total price. At the bottom have an area for the credit card number, billing address, shipping address and so on.

This way, the customer can easily fill out the form you fax to them and fax back the information to you.

This is a great way to get business from people who are hesitant about doing business on line, but truly want to do business with you.

By Tom Falco (c) 2002
http://www.XpectMore.com

About the Author

Tom Falco is editor of XpectMore.com Marketing eZine you can subscribe by visiting: XpectMore.com or ezine@xpectmore.com?subject=subscribe Tom also is Quiz Master of "American Pop Culture Trivia" Visit: http://www.xpectmore.com/pop.htm

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