What Does The Starr Report Have To Do With Your Net Marketing?
| Category: Marketing Strategy | Date: 2001-02-21 |
Few events occur in every day life that compel people to be the first to get information, usually we get our information from newspapers, and if we are in a hurry, from television or radio.
What happened on September 11, 1998 might have altered how we receive our information forever. This event was the publishing of the infamous Starr Report.
While many pundits were touting the release of the Starr Report as the coming of age of the Internet, here's what Internet insiders ZDNet, the online computer news organization, and Alexa, a Web navigation service, have to say: "One out of seven online individuals accessed the Starr report online." NetRatings, a Web audience measurement firm, reports that "virtually all of the information sites experienced some sort of melt down," and Keynote Systems reports that 89% of all attempts to access the House of Representatives site were unsuccessful. MSNBC was inaccessible only 53% of the time.
How would we react if our televisions came on less than half of the time? The real success was in the media synergy--a perfect blend of broadcast attention and the ability to deliver a huge amount of information to millions of users simultaneously. TV and the Internet are not in competition, but are partners in delivering news and information.
New forms of quick response marketing and research activities are developing, for example: Alexa conducted an online research survey to 200,000 people in one day - illustrating the ability to gather information quickly online.
Some web trivia that illustrates the complex development of the Internet as a source of communication and marketing:
The Web is doubling in size every 8 months
There are approximately 2.2 million web content areas
50% of all traffic goes to the top 900 Web sites currently available
With the net becoming more complex day by day, it requires someone who is going to be the Net Czar in an organization that can follow the trends or manage the information and create plans to help the organization achieve their net goals.
About the Author
DBMarkets@aol.com
http://www.msdbm.com
What happened on September 11, 1998 might have altered how we receive our information forever. This event was the publishing of the infamous Starr Report.
While many pundits were touting the release of the Starr Report as the coming of age of the Internet, here's what Internet insiders ZDNet, the online computer news organization, and Alexa, a Web navigation service, have to say: "One out of seven online individuals accessed the Starr report online." NetRatings, a Web audience measurement firm, reports that "virtually all of the information sites experienced some sort of melt down," and Keynote Systems reports that 89% of all attempts to access the House of Representatives site were unsuccessful. MSNBC was inaccessible only 53% of the time.
How would we react if our televisions came on less than half of the time? The real success was in the media synergy--a perfect blend of broadcast attention and the ability to deliver a huge amount of information to millions of users simultaneously. TV and the Internet are not in competition, but are partners in delivering news and information.
New forms of quick response marketing and research activities are developing, for example: Alexa conducted an online research survey to 200,000 people in one day - illustrating the ability to gather information quickly online.
Some web trivia that illustrates the complex development of the Internet as a source of communication and marketing:
The Web is doubling in size every 8 months
There are approximately 2.2 million web content areas
50% of all traffic goes to the top 900 Web sites currently available
With the net becoming more complex day by day, it requires someone who is going to be the Net Czar in an organization that can follow the trends or manage the information and create plans to help the organization achieve their net goals.
About the Author
DBMarkets@aol.com
http://www.msdbm.com
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