When You Pick The Right Product And Target The Right People, Youre In The Money For example...
| Category: Marketing Strategy | Date: 2001-02-21 |
One of my former students is making a killing selling a high-priced investment program online. Other clients and students of mine are earning 6 and 7 digit profits selling online marketing information to those who can afford it. Yet another is punching out websites at $2,900 a pop and had to stop taking new clients because he's too busy! Still others are sucking in profits selling health products, beauty supplies, home-study courses, books, reports, computer hardware, software, and on and on.
All of these "success stories" have two things in common:
1) By studying my methods, they all learned the best way to pitch their products and services for maximum results. And maybe more importantly:
2) They all learned to go where the money is !!
I'll say it again... GO WHERE THE MONEY IS
What does that mean?
-Don't try to sell cardboard boxes to homeless people (Just help them out yourself with your newfound profits!)
- Don't try to sell furniture to college students (Sell it to their parents)
- Don't try to sell computers to secretaries (Approach the company that hires them)
And to really sum it up:
Don't Sell Anything Dirt-Cheap On
The Internet To The "Freebie" Crowd!
Here's why:
1) It lowers the value of what you are selling
2) Makes it mostly appeal to the people who don't even want to spend the $10 or $20 you're asking in the first place
3)Makes *serious* buyers with money wonder about the quality of your product because it's priced so low
..and the real kicker:
4) Makes people appreciate it less when they buy it! (Sounds weird, but it's true! -People value things that they pay more money for!)
Okay, listen: Here's another TRUTH in selling:
The Hardest Thing To Do Is To
Get Your Prospect's Attention
Do you believe that? Because here's the facts:
Out of every classified ad, every email, every visitor to your site, etc., only a small percentage of people will actually look at what you are selling and read what you have to say. That's the first hurdle.
Once they've cleared the first hurdle, THE GAME BEGINS...
At that point, everything you say, everything you present, and even everything you DON'T say is of crucial importance. And one of two things will happen.
Either:
You don't build up your credibility enough and you don't convince them of the high value of your product enough, in which case most people won't buy from you at ANY price, or:
You DO build up your credibility enough and convince them of the high value of your product, in which case they consider buying. NOW - IF they consider buying, that's when the price finally comes into play. And when they look at your price, these are the scenarios: They think price is too high (in which case you have to spend more time building the perceived value of the product.
Price is lower than they expected, in which case they buy it for less than you could have gotten for it - or - they begin to suspect the value of your offer, and DON'T buy!
The price seems about right, based on the value you've shown them, even if it's higher than they were looking to pay, and so they buy it. Your Goal Is To Hit #3 On The Head!
- Anything else will put you out of business.
Now you may be saying, "That's all well and dandy, but I can't even sell my product at the current price, let alone at a higher, more profitable one... What am I supposed to do?
The answer is: Re-positioning. How would you like to increase the selling price of your product by over 30%, and immediately start selling over twice as many of them? That's what we just did for a recent client. How'd you like to sell a book that others have a hard time getting $20 for and successfully sell it for $197? That's what another of our clients is doing.
How'd you like to double the price of your service, and have the end result be that you get so much business you have to start turning some away? Those are the results yet another of our clients experienced. If you want to learn how to bring in an avalanche of new profits for your business using the "magic" (yes, it almost does seem like magic to watch it work!) of re-positioning, I strongly urge you to join our Masters of Marketing Inner Circle now, where you will receive the "Master Course" on how to increase your profits now.
To check and see if the discounted price we were temporarily offering is still available, go to this SPECIAL LINK:
http://www.enlow.com/surprise.htm
I look forward to "seeing you inside"! Sincerely, Michael E.
About the Author
Mike Enlow is endorsed by many of the worlds most respected marketing consultants like: Jay Abraham, Ted Nicholas, Gary Halbert, Dan Kennedy, Brad Richdale, Mark Nolan, Jerry Buchanon, and others, as the person who ushered in the world of "Internet Commerce." His phenomenal success using the Internet as a tool for himself and his clients has kept him at the top of the list of Internet Marketing Advisors. Corey Rudl, one of Mike's most successful students, is living proof Mike Enlow's marketing concepts work like crazy.
mail@enlowcircle.com
http://www.enlow.com/
All of these "success stories" have two things in common:
1) By studying my methods, they all learned the best way to pitch their products and services for maximum results. And maybe more importantly:
2) They all learned to go where the money is !!
I'll say it again... GO WHERE THE MONEY IS
What does that mean?
-Don't try to sell cardboard boxes to homeless people (Just help them out yourself with your newfound profits!)
- Don't try to sell furniture to college students (Sell it to their parents)
- Don't try to sell computers to secretaries (Approach the company that hires them)
And to really sum it up:
Don't Sell Anything Dirt-Cheap On
The Internet To The "Freebie" Crowd!
Here's why:
1) It lowers the value of what you are selling
2) Makes it mostly appeal to the people who don't even want to spend the $10 or $20 you're asking in the first place
3)Makes *serious* buyers with money wonder about the quality of your product because it's priced so low
..and the real kicker:
4) Makes people appreciate it less when they buy it! (Sounds weird, but it's true! -People value things that they pay more money for!)
Okay, listen: Here's another TRUTH in selling:
The Hardest Thing To Do Is To
Get Your Prospect's Attention
Do you believe that? Because here's the facts:
Out of every classified ad, every email, every visitor to your site, etc., only a small percentage of people will actually look at what you are selling and read what you have to say. That's the first hurdle.
Once they've cleared the first hurdle, THE GAME BEGINS...
At that point, everything you say, everything you present, and even everything you DON'T say is of crucial importance. And one of two things will happen.
Either:
You don't build up your credibility enough and you don't convince them of the high value of your product enough, in which case most people won't buy from you at ANY price, or:
You DO build up your credibility enough and convince them of the high value of your product, in which case they consider buying. NOW - IF they consider buying, that's when the price finally comes into play. And when they look at your price, these are the scenarios: They think price is too high (in which case you have to spend more time building the perceived value of the product.
Price is lower than they expected, in which case they buy it for less than you could have gotten for it - or - they begin to suspect the value of your offer, and DON'T buy!
The price seems about right, based on the value you've shown them, even if it's higher than they were looking to pay, and so they buy it. Your Goal Is To Hit #3 On The Head!
- Anything else will put you out of business.
Now you may be saying, "That's all well and dandy, but I can't even sell my product at the current price, let alone at a higher, more profitable one... What am I supposed to do?
The answer is: Re-positioning. How would you like to increase the selling price of your product by over 30%, and immediately start selling over twice as many of them? That's what we just did for a recent client. How'd you like to sell a book that others have a hard time getting $20 for and successfully sell it for $197? That's what another of our clients is doing.
How'd you like to double the price of your service, and have the end result be that you get so much business you have to start turning some away? Those are the results yet another of our clients experienced. If you want to learn how to bring in an avalanche of new profits for your business using the "magic" (yes, it almost does seem like magic to watch it work!) of re-positioning, I strongly urge you to join our Masters of Marketing Inner Circle now, where you will receive the "Master Course" on how to increase your profits now.
To check and see if the discounted price we were temporarily offering is still available, go to this SPECIAL LINK:
http://www.enlow.com/surprise.htm
I look forward to "seeing you inside"! Sincerely, Michael E.
About the Author
Mike Enlow is endorsed by many of the worlds most respected marketing consultants like: Jay Abraham, Ted Nicholas, Gary Halbert, Dan Kennedy, Brad Richdale, Mark Nolan, Jerry Buchanon, and others, as the person who ushered in the world of "Internet Commerce." His phenomenal success using the Internet as a tool for himself and his clients has kept him at the top of the list of Internet Marketing Advisors. Corey Rudl, one of Mike's most successful students, is living proof Mike Enlow's marketing concepts work like crazy.
mail@enlowcircle.com
http://www.enlow.com/
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