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Who are these people?

Category: Marketing Strategy Date: 2001-02-21
I was recently asked to take a look at two different marketing programs. One was Network Marketing and the other was an affiliate type program. One of the programs was offering a very hefty commission. BOTH of these programs are owned by people well known in their fields. Sounds like the "pros," eh?

We could only hope.

I went to both web sites to read the marketing material. Plenty of that there. What I didn't find was any contact information - other than the names of the heads of these programs and some generic email addresses. Now - why is this a problem? If these people are so well known, why do I believe it's an issue?

Think about a minute. Are you going to join a program - work your tail off to sell someone else's product - earn your commissions - then, not even know where your money is? Who is holding your fees? Where are they holding your fees?

If something runs amuck, how are you going to contact someone about the money that's owed to you? What if it's a lot of money? Are you going to call them? No phone number on the site! Have your attorney send them a letter? No physical address on the site! Not even in their member agreements! How legal is that?!

One of the programs I mentioned above paid $225 commissions. If you sold one of these products a week, you would be owed almost a thousand dollars in a month. I repeat - where is your money? It simply isn't good business to allow someone to hold that much money when you don't even have contact information. This would never happen off-line! Why would you put up with it online?

When you sign up for any online marketing program - remember this! Not only do you have a contract with that company. They have a contract with you! You have a right - in fact, an obligation to yourself - to know exactly who they are - exactly where they are - and exactly how to contact them by regular mail - and by telephone.

They certainly get that information from you! And, if you live in the USA, you may even have to provide your social security number. If they're a legitimate company (in the USA), they have a Tax ID number. Try asking them for it - and see what happens!

No one is such a professional that all they need to provide to their business associates is their name! NO ONE!

Not even Oprah.

About the author:

dr. jl scott is the Director of the International Council of Online Professionals (iCop) - and also the publisher of MONDAY MEMO! - the ezine dedicated to upgrading Professionalism on the Web. For your FREE subscription: Monday-Memo-on@MondayMemo.org


jlscott@i-Cop.org
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 • Affiliate Marketing
 • Affiliate Marketing - Basics
 • Affiliate Marketing - Development
 • Affiliate Marketing - Setting Up
 • Archive catalogue
 • Autoresponders
 • Banner Advertising
 • Business Development
 • Checklists
 • Competitors
 • Copy Writing
 • Copy Writing - ad copy
 • Copy Writing - email copy
 • Copy Writing - sales copy
 • Customer Service
 • Database Marketing
 • Direct Mail
 • Domain Names
 • E-books
 • E-commerce
 • E-mail Marketing
 • E-zines
 • E-zines: Advertising
 • E-zines: Promotion
 • E-zines: Subscribers
 • E-zines: Writing
 • Entrepreneurship
 • Free Services
 • Home Based Business
 • Home Based Business - Finance
 • Home Based Business - Getting Started
 • Home Based Business - is it for YOU?
 • Home Based Business - Marketing
 • Internet Tips
 • Market Research
 • Marketing
 • Marketing Strategy
 • Net Business Start ups
 • Networking(MLM)
 • Newsletters/Newsgroups
 • Online Payments
 • Online Promotion
 • PC KNOW HOW
 • Personal Development For Marketeers
 • PR/Publicity and Media
 • Sales Tips
 • Search Engines
 • Search Engines - Keywords
 • Search engines - Optimisation
 • Selling Techniques
 • Surveys and Statistics
 • Telesales
 • Top 10 Tips
 • Traffic and Tracking
 • Viral Marketing
 • Website Design and Development
 • ZeLatest