Your Internet Fortune is Just a Click Away
| Category: Marketing Strategy | Date: 2002-06-14 |
But before you flick the switch on your Internet Marketing Machine make sure youve nailed the basics and your strategy is fundamentally sound.
While he was the Dallas Cowboys Defensive Coordinator, Ernie Stautner once told me "the difference between a Pro and a Non Pro is that the Professional does the basics extremely well". And I have found that to apply to just about everything in life (thanks Ernie) and especially in starting and operating a profitable online business.
The Information Superhighway is littered with "RoadKill". The phenomenal advantages of Internet Marketing vs Traditional Marketing has lured many to jump right in ill prepared and you can avoid being hit head-on by subscribing to informative publications like Enterprise Issues and seeking help and advise from other Pros.
Before you launch make sure your product or service is a proven winner for marketing online. Set-up in detail every operation and every procedure and then automate everything. Finally, put in place your marketing strategies to build an ever increasing traffic to your site.
You could have the hottest most desirable product and the latest greatest web site with all the bells and whistles but if no one ever sees it your not going to make any sales. Building traffic will be where youll want to concentrate your efforts, and since theres not going to be much time for setting up operations, do all you can before you launch.
Will your product sell online? Offline products and services often crash and burn in cyberspace! Youll want careful strategic planning on what products and services you plan to market, especially if you dont have sufficient resources to properly test market your product ideas.
By far the easiest to launch and most profitable online business ventures tend to be among three categories. Information Products, Network Marketing and Affiliate Programs.
When people go online they are generally not looking to buy anything! Sorry! I dont mean to burst your bubble especially if your really passionate about your product or service. However, people are willing to pay a premium price for specific highly targeted information especially when its instantly available. You can do quite well with high demand digital information products that your customers can download from your site the instant their credit card is approved. The Internet is ideally suited for this type of product and business.
Network Marketing also tends to be particularly suited to the strengths of the Internet. Hugh numbers of total strangers from a global market are filling downlines that once consisted of a few badgered family members and friends. I particularly like to utilize the tremendous power of Internet Network Marketing to build traffic to my main site and products.
The third business model that does especially well online is aligning yourself with an existing company as an Affiliate who receives commissions. There are a great number of Affiliates who do extremely well without a web site or products of their own. They prefer to focus their time and efforts on marketing alone. This advantage makes it possible to effectively manage and promote multiple affiliate programs simultaneously.
More often than not, your not going to be able to quit your day job marketing in just one or two of these three categories no matter how well they do. Once you get one product or program to produce a profit say at a realistic $400 to $700 per month then start another, then another. Make sure your basics are covered so you can move on without having to keep looking back over your shoulder, having to do or redo things you should have done up front. Because youre going to want to stay focused on promoting Multiple Streams of Income at $400 to $700 per month each, which can easily add up to $5000 to $10,000 per month. Who knows? As you develop your online skills, perhaps youll do even better than that.
About the Author
Steve McClain is the Webmaster of Instant Internet Empires at ezstepbystep.net and publisher of Enterprise Issues newsletter that brings you powerful Internet Marketing Concepts and Traffic Strategies that you can use right now! New subscribers get 14 Free Internet Marketing eBooks and Free must have software. Send a blank email to: ezstepbystep@GetResponse.com
steve@ezstepbystep.net
http://www.ezstepbystep.net
While he was the Dallas Cowboys Defensive Coordinator, Ernie Stautner once told me "the difference between a Pro and a Non Pro is that the Professional does the basics extremely well". And I have found that to apply to just about everything in life (thanks Ernie) and especially in starting and operating a profitable online business.
The Information Superhighway is littered with "RoadKill". The phenomenal advantages of Internet Marketing vs Traditional Marketing has lured many to jump right in ill prepared and you can avoid being hit head-on by subscribing to informative publications like Enterprise Issues and seeking help and advise from other Pros.
Before you launch make sure your product or service is a proven winner for marketing online. Set-up in detail every operation and every procedure and then automate everything. Finally, put in place your marketing strategies to build an ever increasing traffic to your site.
You could have the hottest most desirable product and the latest greatest web site with all the bells and whistles but if no one ever sees it your not going to make any sales. Building traffic will be where youll want to concentrate your efforts, and since theres not going to be much time for setting up operations, do all you can before you launch.
Will your product sell online? Offline products and services often crash and burn in cyberspace! Youll want careful strategic planning on what products and services you plan to market, especially if you dont have sufficient resources to properly test market your product ideas.
By far the easiest to launch and most profitable online business ventures tend to be among three categories. Information Products, Network Marketing and Affiliate Programs.
When people go online they are generally not looking to buy anything! Sorry! I dont mean to burst your bubble especially if your really passionate about your product or service. However, people are willing to pay a premium price for specific highly targeted information especially when its instantly available. You can do quite well with high demand digital information products that your customers can download from your site the instant their credit card is approved. The Internet is ideally suited for this type of product and business.
Network Marketing also tends to be particularly suited to the strengths of the Internet. Hugh numbers of total strangers from a global market are filling downlines that once consisted of a few badgered family members and friends. I particularly like to utilize the tremendous power of Internet Network Marketing to build traffic to my main site and products.
The third business model that does especially well online is aligning yourself with an existing company as an Affiliate who receives commissions. There are a great number of Affiliates who do extremely well without a web site or products of their own. They prefer to focus their time and efforts on marketing alone. This advantage makes it possible to effectively manage and promote multiple affiliate programs simultaneously.
More often than not, your not going to be able to quit your day job marketing in just one or two of these three categories no matter how well they do. Once you get one product or program to produce a profit say at a realistic $400 to $700 per month then start another, then another. Make sure your basics are covered so you can move on without having to keep looking back over your shoulder, having to do or redo things you should have done up front. Because youre going to want to stay focused on promoting Multiple Streams of Income at $400 to $700 per month each, which can easily add up to $5000 to $10,000 per month. Who knows? As you develop your online skills, perhaps youll do even better than that.
About the Author
Steve McClain is the Webmaster of Instant Internet Empires at ezstepbystep.net and publisher of Enterprise Issues newsletter that brings you powerful Internet Marketing Concepts and Traffic Strategies that you can use right now! New subscribers get 14 Free Internet Marketing eBooks and Free must have software. Send a blank email to: ezstepbystep@GetResponse.com
steve@ezstepbystep.net
http://www.ezstepbystep.net
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