Articles from Marketing category

Why every Internet business should have its own product! — 2003-03-11
A fairly standard piece of advice youll find on marketing web sites is that Internet entrepreneurs must have their own product because "you get to keep most of the profit". However with ... »
Not exactly business as usual — 2003-03-05
In the wake of the Sept. 11th attacks on the World Trade Center and Pentagon, I hear a lot of question marks in the air. My clients, students, people from around the world who correspond ... »
Positioning For Profits — 2003-03-03
Last Friday, I was spending one last day of freedom with a dear friend who was expecting to have her first baby at any minute. We decided to hang out by the pool. On the way there, we ... »
How to Get Referrals — 2003-02-28
If you've been in business for a while, you've learned to appreciate the value of word-of-mouth advertising. It costs nothing and brings in high quality prospects, already sold on your ... »
Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune — 2003-02-27
Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune by Karon Thackston © 2003 http://www.ktamarketing.com Ask Bobette Kyle about building a Web business on a small ... »
How to create your web site marketing plan — 2003-02-21
Creating a web site without developing a web site marketing plan is the same as planning for failure. A web site marketing plan is essential not only just to survive but to continue to ... »
An Action Plan For Marketing Your Web Site — 2003-02-17
Build it and they will come. That might have worked in 1995 when the Web was new, but today that's a fallacy. With an estimated 43 million Web sites competing against yours, if you don't ... »
Revitalize Your Business To Increase Your Sales — 2003-01-27
1. PROMOTE A NEW USE FOR YOUR PRODUCT OR SERVICE Find and promote a new way customers can benefit by using your product or service. You will immediately attract a new group of potential ... »
Basic Marketing Principles: Dont Put Up Your Website Without Them — 2003-01-22
So you think you've created the perfect website. It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. There seems to be only ... »
Awards Program Ethics — 2003-01-14
One of the characteristics of an excellent awards program is the presence of solid ethics. This is very important as all awardmasters must understand that they weld a certain amount of ... »

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