Articles from Marketing category

13 Lessons in Marketing, Super Bowl Style — 2002-02-22
Each year, the Super Bowl provides marketers opportunity to study and learn from the games advertisers, players, and coordinators. Super Bowl XXXVI was no exception. Foremost, of course, ... »
Branding – It’s More Than Just Your USP — 2002-02-20
When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of ... »
How to create a profitable little ad — 2002-02-20
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from ... »
10 Keys to Writing Copy That Sells! — 2002-02-08
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most ... »
Are People Talking About You? — 2002-02-06
If I were referring to the local town gossip, you would probably want your answer to be no. Although, the way I see it, if they are talking about me, they are leaving everyone else alone. ... »
MARKETING: MASSIVE EFFORT=MASSIVE RESULTS — 2002-01-30
MARKETING: MASSIVE EFFORT=MASSIVE RESULTS There are two ways to create massive marketing results: · Massive sweat investment. · Massive money investment. You have to decide which ... »
RESPONSIBLE ADVERTISING — 2002-01-30
Does that sound boring? If so, stick with me—it gets better! Some years ago Bruce Barton shared this story: "One day when I was young in advertising, I slipped a piece of paper into my ... »
"Linking For Success" — 2002-01-24
To paraphrase, "No site is an island."Each sites success, or at least visibility online,is somewhat dependent on links to other sites. While there a great number of ways to link to other ... »
Is Your Online Storefront Open For Business? — 2002-01-24
Keeping your website online 24/7 is one of the keys to ecommerce success! When you advertise online, what is the next worst thing that can happen besides getting little response? Imagine ... »
Top 5 Marketing Predictions for 2002 — 2002-01-23
Prediction #1: Pay-Per-Click Rocks Pay-per-click (PPC) advertising will rock in 2002. PPC engines like Overture and FindWhat are performing extremely well. Sites displaying Overture's ... »

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