Benefit To Buyer or....Whats In It For Me?
| Category: Marketing | Date: 2003-06-27 |
Benefit to buyer. In a nutshell, how your product will benefit the buyer - using the right attitude - is 95% of marketing!
Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benefit) for them.
People buy on benefits (to buyer - "What's in it for me?") not on features. Think and market in terms of your products benefits to the buyer.
What makes benefits the deciding factor? Benefits make a difference in your buyer's life. Features, on the other hand, are just things your product does.
Identify and research your target market. What do they want to know, what are their likes and dislikes, where do they go when they help, what is it they need help with.
In short, how will this product make a difference in their life...what problem will it solve.
Make a list of all the possible benefits your buyer will receive by buying your product. To use a tried and true phrase "Find a need and fill it", then make it easy to use and implement.
In this age of "instant gratification" people want information that gives answers...right now. The Internet, e-books and e-booklets are all excellent sources for marketing your information instantly.
E-books and e-booklets-even printed booklets-by their very nature are designed to be short and to the point. This gives your buyer a clear, quick and precise message (instant gratification).
People love solutions. Let your reader know you solve their problems, you solve them fast and you can solve them...now.
Buyers will find it difficult to say no when you have given them an exceptional reason (benefit) to say....yes!
Copyright 2002
About the Author
Livvie Matthews offers a complete line of services ranging from the do-it yourselfers, to consulting and joint venture services, to full writing and production services for home
based businesses, small businesses and large corporations worldwide for creating and marketing their own simple, but effective, versatile information tool! Visit
simplebizpublications.com and Market Your Goldmine!
Subscribe: simplebiz-ezine-subscribe@yahoogroups.com
Livvie@simplebizpublications.com
http://www.simplebizpublications.com
Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benefit) for them.
People buy on benefits (to buyer - "What's in it for me?") not on features. Think and market in terms of your products benefits to the buyer.
What makes benefits the deciding factor? Benefits make a difference in your buyer's life. Features, on the other hand, are just things your product does.
Identify and research your target market. What do they want to know, what are their likes and dislikes, where do they go when they help, what is it they need help with.
In short, how will this product make a difference in their life...what problem will it solve.
Make a list of all the possible benefits your buyer will receive by buying your product. To use a tried and true phrase "Find a need and fill it", then make it easy to use and implement.
In this age of "instant gratification" people want information that gives answers...right now. The Internet, e-books and e-booklets are all excellent sources for marketing your information instantly.
E-books and e-booklets-even printed booklets-by their very nature are designed to be short and to the point. This gives your buyer a clear, quick and precise message (instant gratification).
People love solutions. Let your reader know you solve their problems, you solve them fast and you can solve them...now.
Buyers will find it difficult to say no when you have given them an exceptional reason (benefit) to say....yes!
Copyright 2002
About the Author
Livvie Matthews offers a complete line of services ranging from the do-it yourselfers, to consulting and joint venture services, to full writing and production services for home
based businesses, small businesses and large corporations worldwide for creating and marketing their own simple, but effective, versatile information tool! Visit
simplebizpublications.com and Market Your Goldmine!
Subscribe: simplebiz-ezine-subscribe@yahoogroups.com
Livvie@simplebizpublications.com
http://www.simplebizpublications.com
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